Tom Tunguz

JUNE 15, 2021

Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of software you sell. Do you spend aggressively to create the category or conserve capital, knowing education will take time? I’ve watched buyers in new categories.

Strategy 256

Strategy Banking Finance Education 256

Tom Tunguz

JUNE 14, 2023

Nvidia’s sudden surge to $1t in market capitalization in the public market suggests it could be the case. Rather, potential astronomical revenue growth fuels valuations by bringing software to new categories & by serving new unmet interest & voracious demand. If a company adds AI to their pitch or nabs a.ai

AI 288

AI Marketing Pricing Software 288

SaaStr

MARCH 30, 2024

This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. We’re on Salesforce , use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing. The post My App Stack: Rik Haandrikman, VP of Marketing at RevenueCat appeared first on SaaStr.

Marketing 197

Marketing ChatGPT Mobile Onboarding 197

FastSpring

MARCH 27, 2023

I spoke to Ryan about how they created a new enterprise ops category: LearnOps. He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. We’re enterprise software for a new category called LearnOps.

Payment Solutions 91

Payment Solutions Payment Services SaaS Payments VP of Engineering 91

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 199

AWS Scale Sales Hiring Marketing 199

Tom Tunguz

MAY 2, 2022

A founder recently told me he would have built his company differently in another fundraising market. In 2008, tightfistedness dominated the market. The 11 year bull market transformed that dynamic. Will businesses focus on shorter term milestones again in more capital efficient categories?

Product Marketing 342

Product Marketing Sales Hiring Marketing Software Development 342

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. So how do founders and entrepreneurs succeed in a down market and create something out of thin air? Gong is one of those companies that created its own category and was most recently valued at $7.5b. No questions asked. No costs. .

Sales Hiring 210

Sales Hiring Sales Compensation Branding 210

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. What Should I Expect?

Sales Recruiting 200

Sales Recruiting Marketing Sales Hiring Market Segmentation 200

Andreessen Horowitz

DECEMBER 12, 2023

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding. And they ended up in real statements.

Payment Solutions 108

Payment Solutions Payment Methods Payment Services Payments 108

SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. WorkRamp shifted its focus to a different segment –– the mid-market and SMB side.

Scale 192

Scale Scaling SMB Marketing 192

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 252

Scale Sales Hiring Sales Marketing 252

Tom Tunguz

JUNE 22, 2022

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Marketing 350

Marketing Blockchain Advertising Government 350

SaaStr

OCTOBER 26, 2021

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Video: HE RE. Video: HERE. Video: HERE.

Scale 338

Scale Marketing SMB Leadership 338

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. Naturally, this can also lead to more market share and higher valuation multiples. .

Scale 108

Scale Sales Recruiting Marketplace as a Service Forecasting 108

SaaStr

DECEMBER 20, 2022

And indeed, that’s what we’re seeing in one of the latest SaaStr polls: 20% of you are really cutting your market budgets hard, 30% or more. 34% of you are increasing your marketing budget. This isn’t the majority, but importantly, it is the largest category. Really, truly prove your ROI to markets.

Marketing 248

Marketing Cloud SaaS Sales 248

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 278

Marketing Scale Content Marketing Consulting 278

User Pilot

MARCH 7, 2024

In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. Different types of analytics tools The analytics tools available on the market are as specialized as they are numerous. Which camp would you belong in?

Social Media 106

Social Media AI Search Mobile AI 106

SaaStr

AUGUST 16, 2023

You probably can’t make it in a large, crowded market if you have “no new innovative product offering.” Crowded large markets are good. But, in a crowded market, you probably have to be 10x better than the current market leaders. The market already has great products. ” But take a pause.

Payment Features 184

Payment Features Marketing Scale Finance 184

SaaStr

AUGUST 1, 2022

In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Red Points’ CEO, Laura Urquizu, breaks down their road map to not only becoming market leaders but creating a new market entirely.

Underperforming Technical Team 201

Underperforming Technical Team Marketing Innovation Investment 201

ChurnZero

OCTOBER 26, 2021

With the continued growth in entries and competition to the APPEALIE SaaS Awards, the Overall SaaS Award winners now incorporate specific product categories. Overall SaaS Award – Analytics + Business Intelligence Category Winner: Marchex. Overall SaaS Award – Collaboration + Productivity Category Winners: Hopin.

Development Team Review 98

Development Team Review Software Review Systems Review DevOps as a Service 98

Tom Tunguz

JANUARY 28, 2024

The fastest growing software category in the public markets is security. These two software categories lead buyers’ priorities & are expected to grow at twice the pace of the overall software market. Data follows. Fintech & SaaS (horizontal) average ten percentage points fewer expected growth.

Software Review 277

Software Review Software Finance Acquisition 277

Kellblog

MAY 19, 2021

Please join us for our next episode of the SaaS Product Power Breakfast at 8am Pacific on 5/20/21 as we have a discussion with former Alation CMO Stephanie McReynolds on the topic of category creation and her learnings as she helped drive the creation of the data catalog category and establish Alation as the leader in it [1].

SaaS 76

SaaS Data Marketing Business 76

Frontegg

DECEMBER 21, 2022

G2’s Winter 2023 Reports are here and we are thrilled to announce that Frontegg has been awarded a total of 42 badges including Leader rankings in the CIAM (Customer Identity and Access Management) category for Best Support, Easiest To Do Business With, and Highest User Adoption amongst many others.

Technical Review 94

Technical Review Software Review Systems Review New CTO 94

Baremetrics

DECEMBER 20, 2021

Not just a new product; the start of a whole new product category. What is a product category, and how do you recognize whether your great idea promises to become a new class of its own? The journeys of developing a product and developing a product category usually start from a similar place. Table of Contents.

Scale 96

Scale Development SaaS Education 96

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The post Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? I’ve lived it. It’s not as complicated or as hard as it sounds. It’s OK you are doing something different. But someone else out there is selling a product to at least similar buyers.

Pricing 189

Pricing B2B Scale SaaS 189

Kellblog

AUGUST 27, 2022

. “Sell high” is the old sales rule, and the business of Silicon Valley marketing strategy books is no exception. In extreme distillation, Play Bigger argues: Category kings (companies who typically define and then own categories in the minds of buyers) are worth a whole lot more than runner-ups. So, off you go.

Strategy 136

Strategy Marketing Startup Customer Success 136

Tom Tunguz

NOVEMBER 3, 2019

Next week, on November 14, Redpoint will host Office Hours with Anthony Kennada to talk about category creation. In the SaaS world, many businesses talk about creating new categories. To achieve this is rare, and it’s incredibly challenging to do. Office Hours are hour long fireside chats with a speaker.

Branding 113

Branding SaaS Marketing Business 113

SaaStr

MARCH 2, 2022

Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Category creation takes persistence and patience. It is vital to understand why you are launching a category creation initiative. Do not try to create a category because it’s trendy. Do not be afraid to pivot.

Outsourcing Services 196

Outsourcing Services Scale Outsourced Development Marketing 196

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

Marketing 144

Marketing AI Search Software Review Social Media 144

OpenView Labs

AUGUST 3, 2021

For SaaS companies, this means taking the leap into category creation, a sophisticated positioning exercise that allows a company to name—and own—a new space. This gives a brand the advantage of being “the first,” which is typically an excellent position from which to defend market dominance.

Technical Advisors 63

Technical Advisors Sales Hiring Data Analysis Trends 63

Tom Tunguz

OCTOBER 31, 2020

Pay top of market. Create a Culture in Which it is OK to Make Mistakes but Unacceptable not to Identify, Analyze and Learn from them, #8. Build Up Talent Density. Look for people who sparkle, not just “another one of those”, #60. Pay for the person, not the job, #61. Act in Netflix’s best interest.

Interviewing 260

Interviewing Management Data Marketing 260

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 195

Scaling Marketing Management Branding 195

Tom Tunguz

DECEMBER 27, 2021

Ten years ago, startups pulled capital from the capital markets. I call these mark-to-market rounds. I call these mark-to-market rounds. Mark-to-market rounds press private markets closer to public markets in three ways. Second, mark-to-market rounds offer secondary. link to 100x ARR).

Startup 256

Startup Strategy Marketing Entertainment 256

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

SaaStr

JANUARY 9, 2023

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? ClickUp has grown and found its voice in an industry of category players, with a staggering six million users within five years. The state of B2B SaaS. Tactic #1: Talk like a human.

Social Media 196

Social Media B2C Marketing B2B 196

Tom Tunguz

MAY 4, 2022

In addition, late-stage investors moving into the seed stage market also buttress these stats. late-stage market prices have declined about 30%. No parallel compression exists in the early-stage market, yet. 100m post is consistent with what I’ve seen in the market for the most sought-after investments.

Data 241

Data Healthcare Marketing Construction 241

SaaStr

JUNE 8, 2021

Folks that were very early to a new market often sort of lament it. As a founder, I’ve been on both sides of market maturity. In my first start-up, we entered a very mature market that was basically a monopoly. Because the market was mature. But once the market finally grew, boy it got big.

Marketing 228

Marketing Scale Revenue Startup 228