Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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Dear SaaStr: What Are The Top 5 Things I Should Know Before Starting a SaaS Startup?

SaaStr

Dear SaaStr: What Are The Top 5 Things I Should Know Before Starting a SaaS Startup? My Top 5: It will take you at least 24 months to really get anywhere. Everyone mentally budgets 10–12 months. It’s never enough. At least, not to get enough paying customers from Code Zero. A little more here: [link] A co-founder not equally committed will blow up on you, and best case, is a disaster you will have to clean up later.

Startup 287
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A Shift in LLM Marketing : The Rise of the B2B Model

Tom Tunguz

Snowflake announced Artic , their open 17b model. The LLM perfomance chart is replete with new offerings in just a few weeks. Overall knowledge performance is asymptoting as expected. It’s hard to discern the most recent dots. One thing stands out from the announcement - the positioning of the model. “The Best LLM for Enterprise AI” Snowflake focuses on the model’s enterprise performance : SQL generation, code completion, & logic.

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How to get in front of your audience before they’re ready to buy

Predictable Revenue

Joe Sullivan sheds light on balancing educational outreach with sales tactics and how to position your brand as a thought leader. The post How to get in front of your audience before they’re ready to buy appeared first on Predictable Revenue.

Education 130
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How to build a successful Embedded Payments strategy Part 4 | Episode 36

Payrix

Andy Meadows, the Head of Partner Success at Payrix joins host Ian Hillis to continue their conversation about building a successful Embedded Payments strategy. As the last episode of a four-part series on the topic, Andy and Ian tackle how software companies can minimize attrition and why it’s important to the payments conversation. Did you miss Parts 1-3?

Payments 162
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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:

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Innovative Strategies: How These SaaS Turned Payments into Profit Centers

USIO

SaaS companies are continually seeking innovative strategies to not just maintain but amplify their growth trajectory and increase revenue. One pivotal yet often overlooked area is payments. Integrating efficient payment systems along with offering revenue share will significantly impact a SaaS company’s revenue streams and overall expansion. We’ll delve into how SaaS companies are leveraging Usio Integrated Payment Solutions to propel their growth and increase revenue.

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FastSpring and EBANX Forge Partnership to Expand Pix Payments for Digital Products in Brazil

FastSpring

Through the integration, the companies aim to provide the best payment experience to Brazilian clients through local payments via the fast-growing and highly adopted Pix CURITIBA, Brazil, April 25, 2024 /PRNewswire/ — FastSpring , the leading merchant of record for global SaaS and software companies, and EBANX , a global technology company specializing in payments for rising markets, announce today a partnership to enhance users’ payment experience within FastSpring’s product s

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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

User Pilot

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers.

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7 Ways SEO and Product Teams Can Collaborate to Ensure Success

The Moz Blog

Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics.

Metrics 106
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Six Principles to Optimize Your Results and Your Career (Presentation Slides)

Kellblog

Just a quick post to share the slides of a presentation I recently gave on six principles that can help you optimize both your results and your career. The material, which should be familar to long-time Kellblog readers, is largely based on posts that I’ve written over the years and the last slide of the deck has links to specific posts. The six principles are: Answer the effing question (ATFQ).

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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Thinking of Stepping Down as Founder-CEO? You Just Might Be Asked Back

SaaStr

So this is the time of the year when founders step down. Often quietly. Folks recover a bit from the end-of-year push, reflect, and sometimes … decide it’s time to bring in someone new. A CEO to take things to the next level. Etc. And even more of us think about it. Heck, I’ve thought about it several times over the years. I always try to talk founders out it handing over the reigns.

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Are Software Companies Good Businesses?

Tom Tunguz

In “Do software companies actually have good margins?”, Benn Stancil makes a case for a counterintuitive point : Software companies are much less profitable than they might seem. Why? Because the research & development costs associated with software should be part of their cost of goods sold. Software companies don’t invest once in R&D & then sell copies of the software as we did in the 90s on CDs.

Software 231
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Clouded Judgement 4.26.24 - Azure Gives Positive Infra Software Preview

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Azure Report - Cloud Infra Looks Good! Microsoft kicked off earnings season with a bang! For software, all eyes were on Azure - which grew 31% YoY (ahead of expectations closer to 29%). What was arguably more impressive (and a better indicator of what’s to come for the rest of infrastructure software than overall Azure growth) was the Azure growth excluding

Azure 168
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Blues Bliss: How the Austin Blues Festival & Usio Akimbo Hit All the Right Notes

USIO

In the heart of Austin, where the vibrant culture and musical heritage intersect, lies a celebration that resonates with the soul of the city—the Austin Blues Festival starting April 27 and running through April 28, 2024. As the city gears up for another unforgettable gathering of music enthusiasts and performers, one name stands out as a beacon of support: Usio Akimbo.

Banking 130
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Unlock the Secrets: How These Top SaaS Leaders are Transforming Payments into Profit

Speaker: Speakers: Robin Eissler, BoosteHub & Cory Benn, PracticeSuite

Join us for an exclusive session with Robin Eissler from BoosteHub and Cory Benn from PracticeSuite as they reveal their secrets to leveraging payments within their SaaS platforms. Discover how they seamlessly switched from Stripe to Usio and created more stickiness by offering more solutions. Learn how they increased their company valuation by up to 300% and generated over $700,000 in additional revenue.

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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

"We all need more hackers on our team. Marketing hackers, sales hackers, product hackers. We lost too much of that. People that want to do the work because they enjoy the work." @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast.

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Modern Data Architectures : Jordan Tigani of MotherDuck on Office Hours

Tom Tunguz

On Friday May 3rd at 9:30 Pacific time, Office Hours will host Jordan Tigani, CEO of MotherDuck. Jordan’s path through data starts with being the founding tech lead on Google Big Query to SingleStore’s Chief Product Officer to MotherDuck’s CEO. He wrote the Big Data is Dead , explaining that a power law applies to most companies’ data.

Data 226
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FastSpring at VivaTech 2024!

FastSpring

Ready to join Europe’s biggest startup and tech event with the leading startups, investors, executives, and media from 174 countries? If so, join FastSpring in Paris at VivaTech 2024 at Booth C45! We’d love to talk with you in person! Join us at the Paris Expo Porte de Versailles, in Paris, France, on May 22nd – 25th, for an extraordinary event dedicated to all things tech.

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A Beginner's Guide to Social Media for Solopreneurs

Buffer Resources

Unique circumstances will forever mark the first half of the 2020s, but those alone won’t capture the decade's legacy. A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet.

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Generative AI Deep Dive: Advancing from Proof of Concept to Production

Speaker: Maher Hanafi, VP of Engineering at Betterworks & Tony Karrer, CTO at Aggregage

Executive leaders and board members are pushing their teams to adopt Generative AI to gain a competitive edge, save money, and otherwise take advantage of the promise of this new era of artificial intelligence. There's no question that it is challenging to figure out where to focus and how to advance when it’s a new field that is evolving everyday. 💡 This new webinar featuring Maher Hanafi, VP of Engineering at Betterworks, will explore a practical framework to transform Generative AI pr

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Dear SaaStr: When Do VCs Try To Replace Founders as CEOs?

SaaStr

Dear SaaStr: When Do VCs Try To Replace Founders as CEOs? You’re worried about a bunch of VCs replacing you. That’s fair. You should be. It happens. Regularly — but not usually. A few high-level things to think about. First, if you really screw up, shouldn’t you be replaced? Second, if you don’t end up being a great CEO in the long-run, shouldn’t you be replaced when someone can do the next stage materially better than you can?

Finance 254
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Partnering with Dropzone: Automating Security Operations with AI

Tom Tunguz

Enterprises spend more on security but aren’t benefitting from the extra spend. Palo Alto Networks’ customers who buy security across 3 platforms spend more than 40x those that secure just one. Despite those dollars… “Adding incremental point products is not necessarily driving a better security outcome for them.” - Nikesh Arora, CEO of Palo Alto Networks The average enterprise uses upwards of 70 security products.

AI 145
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5 Best Paddle Alternatives in 2024

FastSpring

When considering Paddle alternatives, it’s important to note that Paddle is a merchant of record (MoR). The company handles transactions for sellers of digital products, providing the infrastructure for global online payments while taking responsibility for tax collection and remittance, fraud prevention, and other aspects of the checkout process. It’s a capable solution, but by no means is Paddle a universal, one-size-fits-all option.

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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Resources

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Many brands and companies are happy to work with creators and influencers with smaller followings, but they’ll likely want to see some proof of your metrics and professionalism before sending you a contract or products.

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Demystifying DAPs: A Practical Guide to Digital Adoption Success

Speaker: Pulkit Agrawal

Digital Adoption Platforms (DAPs) are revolutionizing the way organizations interact with and optimize their software applications. As digital transformation continues to accelerate, DAPs have become essential tools for enhancing user engagement and software efficiency. This session is your guide into the robust world of DAPs, exploring their origins, evolution, and the current trends shaping their development.

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Join the CEOs of Bill, Procore, Klaviyo, Apollo, Attentive, Kong and More at 2024 SaaStr Annual!!

SaaStr

We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. 3,500+ of the best in SaaS and Cloud together in London! See You There! But then comes The Biggest Non-Vendor SaaS Event of the Year! SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! 12,000+ of the best founders, CEOs, CTOs, CROs, CMOs and more! 1,000+ Braindates, workshops, and mentorship sessions 800+ of the top VCs in SaaS and Cloud 250+ speakers and sessions Founder-VC matchmaking Awesome networking

Cloud 251
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

At a16z’s recent Connect/Fintech event, a16z Partner Alex Immerman sat down for a broad conversation with Immad Akhund , co-founder and CEO of banking startup Mercury , and René Lacerte, founder and CEO of financial services company BILL. They discussed the wide-ranging implications that generative AI will have across fintech and how it will boost jobs, rather than replace them.

Payments 110
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You Are Your Moat

Sparktoro

I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you for the engagement boost. Do these comments make social media a better place? Not really. But neither do the human-written, “Nice post, totally agree,” comments.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer Resources

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Branding 106
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Deliver Mission Critical Insights in Real Time with Data & Analytics

In the fast-moving manufacturing sector, delivering mission-critical data insights to empower your end users or customers can be a challenge. Traditional BI tools can be cumbersome and difficult to integrate - but it doesn't have to be this way. Logi Symphony offers a powerful and user-friendly solution, allowing you to seamlessly embed self-service analytics, generative AI, data visualization, and pixel-perfect reporting directly into your applications.