SaaStr

SEPTEMBER 28, 2022

Dear SaaStr: What do you look for when hiring a VP of Product for a B2B SaaS? In particular, the dilemma I’m facing is hiring between a SaaS expert or a target market expert. First, I’d go for a SaaS expert over a domain/target market expert in just about any senior hire — VP Product, VP Sales, VP Marketing.

Sales Hiring 259

Sales Hiring B2C B2B Engineering 259

SaaStr

FEBRUARY 9, 2024

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from. At the same time?

Scale 260

Scale Sales Hiring Sales Marketing 260

SaaStr

DECEMBER 31, 2020

You can socialize your lists and attendees with the other vendor in an organic, customer-centric fashion. Ask your users and customers who else could benefit from your product. While everyone tries Adwords, for some reason, many SaaS companies still don’t invest in Facebook ads. Ask your customers.

Underperforming Technical Team 167

Underperforming Technical Team Content Marketing Innovation Investment 167

How To Buy Saas

APRIL 15, 2024

Will you be prepared for the SaaS AI revolution? More than 70% of SaaS companies are increasing their spending on AI, according to studies. Therefore, it’s not a matter of whether AI will revolutionize your sector; rather, it’s a matter of how you’ll use AI to reinforce your own SaaS product.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

SaaStr

APRIL 2, 2021

Free users and “free customers” can do incredible things for you, if you are running a freemium playbook. Free users who haven’t converted to paid give you product feedback that is rarely consistent with what paid customers ask for. Move on from anyone that isn’t 100% customer-centric. Charge from Day 1. Find a way.

Sales Hiring 325

Sales Hiring Investment SaaS Marketing 325

SaaStr

APRIL 13, 2021

Q: What SaaS companies do you most admire? It’s best not to play favorites in SaaS. There are so many incredible SaaS companies these days. Being hyper-user centric paid off to the tune of $28B. The post 5 Top SaaS Companies I Especially Admire appeared first on SaaStr. A deeper dive here.

SaaS 199

SaaS Marketing Management 199

CloudGeometry

MARCH 22, 2022

When developing a SaaS product plan, it’s important to recognize two foundational principles. First, SaaS is a business strategy, not a technology strategy. Second, there is no one-size-fits-all SaaS architecture (the second principle is a corollary of the first).

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

SaaStr

DECEMBER 7, 2020

.” The last thing I want, as a web-centric small customer/user, is some sales rep selling me on some product I just want to try for 20 minutes and see if it works for me. You and I are like that. But it turns out, 85% of the world isn’t. At least as measured by revenue, by dollars spent (not # of customers). in revenue.

Pricing 362

Pricing Enterprise Innovation Revenue 362

SaaStr

NOVEMBER 1, 2022

Sequoia Capital’s India arm put together a terrific summary of all their learnings about SaaS and Cloud from SaaStr Annual this year. They also did an A+ session at Annual with several top India SaaS founders, which you can catch below! Here’s 22 of the most relevant takeaways for India’s SaaS ecosystem.

Scale 214

Scale Sales Hiring Cybersecurity Underperforming Technical Team 214

SaaStr

JANUARY 23, 2021

What can founders learn from them as a public SaaS / Cloud company? Like many similar developer-centric products, the vast majority of customers come in via self-serve, but as the deals grow, sales is brought in. #2. We’ve seen this metric vary wildly at public SaaS and Cloud companies. 48% of revenue outside the U.S.

SMB 260

SMB Cloud Enterprise Scale 260

SaaStr

JANUARY 23, 2021

What can founders learn from them as a public SaaS / Cloud company? Like many similar developer-centric products, the vast majority of customers come in via self-serve, but as the deals grow, sales is brought in. #2. We’ve seen this metric vary wildly at public SaaS and Cloud companies. 48% of revenue outside the U.S.

Scale 281

Scale SMB Cloud Enterprise 281

Blulogix

NOVEMBER 8, 2023

It is the embodiment of flexibility and customer-centricity. Customer-Centric Approach Usage-based pricing empowers customers by giving them control over their technology expenses. Software-as-a-Service (SaaS) Many SaaS providers have adopted usage-based models, allowing customers to pay per user or feature.

Technology 52

Technology Pricing Payment Features Subscription 52

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Monitor user satisfaction by regularly conducting in-app surveys.

Retention 97

Retention Social Media Customer Lifetime Value Churn 97

SaaStr

SEPTEMBER 17, 2021

Asana users can record, share, and manage high-quality video inside of Asana using Vimeo 100% for free, without upgrade gates. Even Now, It’s Still a Land Grab in So Many Segments in SaaS and Cloud. Go Long on Partnerships, Embedded Use Cases, and APIs. Even if The Short-Term Revenue is Zero. Celebrate the Wins.

Enterprise 233

Enterprise Scale Sales Hiring Headcount 233

Blulogix

JANUARY 16, 2024

Software-as-a-Service (SaaS) : SaaS providers can offer usage-based pricing for features, user licenses, or data storage, allowing customers to scale their subscriptions as needed and only pay for what they use. Usage-based pricing is a dynamic and customer-centric billing strategy that benefits both businesses and customers.

Pricing 52

Pricing Scale Telecommunications Subscription 52

ChurnZero

MAY 3, 2022

Did you know that, by the end of this week, one-third of internet users* will have watched a tutorial or how-to video? Start with: Becoming Customer-Centric (playlist) : How to champion CS within your organization. The only problem is knowing where to start—so we’re here to help. 1: SuccessHACKER. 1: SuccessHACKER.

Customer Success 98

Customer Success Scale Sales Hiring Leadership 98

User Pilot

FEBRUARY 26, 2023

Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. Whereas customer success playbooks strictly focus on improving the user experience and driving customer success, renewal playbooks aim to drive retention and manage renewals.

Customer Success 88

Customer Success SaaS Retention Education 88

User Pilot

JANUARY 29, 2023

TL;DR Product experience involves everything you do within the user journey that shapes users’ perception of your product. To design a successful product experience, you’d need to collect and analyze product data, map customer touchpoints, and collect and review user feedback. What is product experience in SaaS?

Business 97

Business Social Media Underperforming Technical Team Onboarding 97

User Pilot

AUGUST 13, 2023

To avoid it, involve a diverse group of stakeholders, including customers, to ensure more objective and customer-centric prioritization. After prioritizing features, validate them through customer feedback to ensure they address real user needs , and there’s demand for them. Prioritize the features. Effort – 40%, so 5 x 0.4=

Scale 89

Scale Development Market Research Onboarding 89

Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Just 14% of large B2B brands are truly customer-centric, according to research by market research firm B2B International. Use your customer input to make adjustments and improvements to your SaaS product.

B2B 107

B2B B2C Technical Review Systems Review 107

User Pilot

JANUARY 19, 2023

You will also learn how to calculate and reduce them so you can drive more profit for your SaaS business. TL;DR Customer retention is a key SaaS metric that measures your ability to retain customers over time. Customer retention is a key SaaS metric that refers to your product’s ability to retain customers over time.

Retention 92

Retention Customer Lifetime Value Onboarding Acquisition 92

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. Conversion rate measures the percentage of users who take a desired action, such as converting from free trials to paying customers. Identify high-value user cohorts by segmenting them based on behavior and engagement and target them for revenue growth.

Metrics 89

Metrics Customer Lifetime Value Benchmarks Churn 89

User Pilot

JULY 18, 2023

TL;DR Product strategy tools assist product teams in defining, creating, and executing product strategies aligned with business objectives and user needs. Customer feedback tools facilitate the collection and analysis of user feedback for customer-centric decision-making. Let’s get right to it!

Software Review 90

Software Review Software Management Azure 90

Totango

MARCH 19, 2021

The traditional approach fails to see things from the perspective of the customer, instead, it takes a company-centric approach, splitting these into multiple journies each handled by a different department; marketing, sales, onboarding, retention. A prospect may also encounter your brand through word-of-mouth or a customer referral.

Sales Recruiting 124

Sales Recruiting Onboarding Branding Retention 124

User Pilot

OCTOBER 18, 2022

How can user analysis help you drive product growth and reduce churn? With user analysis, you can derive invaluable insights into user behavior and identify: Roadblocks that impair customer retention. Hiccups in user experience. Let’s get down to the nitty-gritty and learn how to perform user analysis.

User Experience 92

User Experience Underperforming Technical Team Churn Retention 92

User Pilot

FEBRUARY 10, 2023

Creating customer personas is essential for every customer-centric company. User personas , which target the person using your app, are designed to represent your users’ JTBDs, responsibilities, and goals. If you want to make the most out of your user personas to improve product adoption, why not book a Userpilot demo ?

Underperforming Technical Team 91

Underperforming Technical Team Software Review SaaS Interviewing 91

Chart Mogul

OCTOBER 20, 2023

Our data shows that average SaaS companies take almost three years to reach the $1M ARR mark. Our data shows that average SaaS companies take almost three years to reach the $1M ARR mark. One of the things I started doing intuitively was blogging. It gave me a direct channel to talk with users.

Scale 52

Scale Scaling Headcount SaaS 52

User Pilot

JUNE 12, 2023

Any savvy product manager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! What is goal-oriented user onboarding?

Onboarding 78

Onboarding SaaS Education Engagement 78

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products.

Scale 92

Scale Strategy Technical Review Customer Success 92

Totango

JULY 31, 2020

Customer retention is critical to success in today’s customer-centric economy. For SaaS companies especially, the speed and ease with which your customers can progress through new user onboarding will act as the first indicators of how smooth their use of your product will be going forward.

Onboarding 127

Onboarding SaaS Healthcare Systems Review 127

ChurnZero

FEBRUARY 21, 2022

Since ideally your customer advisory board represents your wider customer base, you can be confident that the decisions you make based on feedback from this group will resonate with your larger population of end users. . It’s all about making sure your end user is happy, and Customer Success teams are working toward the same goal.

Underperforming Technical Team 98

Underperforming Technical Team Branding Advertising Retention 98

ChurnZero

SEPTEMBER 23, 2022

At the same time, it empowers CSMs with the knowledge and resources they need to gain an in-depth understanding of the product or service.Think about it: If they aren’t power users, how can they help your customers become ones, too? In fact, customer-centric companies are 60% more profitable than companies that aren’t.

Education 98

Education Customer Success Venture Capital Churn 98

SaaStr

MAY 25, 2020

“Pacakage in extras, all users, projects, features into the price and reduce any hidden costs in contracts. .” — Kris Bondi, CMO. “Pacakage in extras, all users, projects, features into the price and reduce any hidden costs in contracts. “Simplicity. In everything. In your messaging. In your website.

Sales Hiring 337

Sales Hiring Sales Outsourced Development Technical Review 337

User Pilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product. What is user experience?

User Experience 85

User Experience Underperforming Technical Team Customer Lifetime Value Retention 85

User Pilot

JUNE 2, 2023

TL;DR Product adoption occurs when new users understand the value of your product and begin using it as intended. Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. Book a demo to learn more today ! What is product adoption? What is time-to-value?

Metrics 81

Metrics Customer Lifetime Value Churn Onboarding 81

ChurnZero

MAY 3, 2022

Did you know that, by the end of this week, one-third of internet users* will have watched a tutorial or how-to video? Start with: Becoming Customer-Centric (playlist) : How to champion CS within your organization. The only problem is knowing where to start—so we’re here to help. We’ll help you find your path to success.

Customer Success 52

Customer Success Scale Sales Hiring Leadership 52