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The 11 Year Customer

SaaStr

Her company had been acquired, and the acquirer cancelled the contract, due to a feature gap in the new company’s business process stack. Lesson #1: it still hurts! But Lesson #2 was that Customers for Life isn’t just a tagline. “We just waited a year for that feature to launch, and it never did.”

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15 Most Popular SaaStr Annual 2022 Sessions (So Far!). See You Sep 13-15!!

SaaStr

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! 10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo.

Scale 248
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The Best SaaS Blog Posts and Resources Library

Chart Mogul

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52
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3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson (Pod 619 + Video)

SaaStr

In achieving over $724M in ARR and growing to 2,000+ employees since its founding in 2015, they have learned a thing or two about developing a business. . Sarah Patterson, Samsara’s Chief Marketing Officer, has been there to learn these lessons along with them. Lesson #1: Speed to Lead. Lesson #2: Global Expansion.

Scale 173
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Dear SaaStr: How Do Sales Reps Lose Deals?

SaaStr

Our product does [key feature]” — when it doesn’t. What lessons did you learn? How strong is the competition? I think that’s a pretty good start to learn about 10x more than you might otherwise learn. A prospect’s time is always valuable. Sales is there to serve. I’m buying a solution. A few thoughts.

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Modern Infrastructure Companies in the Cloud: Lessons Learned Building a $2 Billion Database Company from Scratch with Neo4j’s CEO Emil Eifrem

SaaStr

There’s no longer a whole market churning through this tidal wave of partially-baked technologies that are looking for some semblance of competitive advantage. Awareness : In the early days, we met developers where they lived: blogs, social media, GitHub, et cetera. But what steps do they take to reach escape velocity?

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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

How to Train Sales Execs and Marketers to Become Security Experts In a competitive space, you have to be a subject matter expert. To stay competitive, they have experts on staff. Tier 3, you learn it on your own time. She shares some of her learnings, what’s different, and what’s better as CMO at Drata.

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