68 
The State of Sales Enablement in 2020
Sales Hacker
JULY 29, 2020
The post The State of Sales Enablement in 2020 appeared first on Sales Hacker. Choice Highspot Partner Sales Enablement Webinars
Sales Enablement Related Topics 
2019 Sales Enablement Statistics
Sales Enablement, SaaS and Growth
SEPTEMBER 17, 2019
2019 is shaping up to be another fine year for those working in and around sales enablement. We’re seeing larger numbers of people work in the industry, more companies investing in sales enablement teams and numerous tools being developed to solve sales enablement challenges.
Join
75,000+
INSIDERS
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
5 Best Practices for Using Competitive Intelligence in Sales Enablement
Sales Hacker
MAY 19, 2020
As such, much of sales and marketing’s focus is external to attract customers, and rightly so. The key to this internal success is sales enablement and quality, competitive intelligence. Improved communication between sales, marketing, and product.
How to Build a Successful Sales Enablement Initiative in 5 Steps
Sales Hacker
APRIL 16, 2020
Looking at the sales space, we are facing a few very specific challenges. Only sales approaches that clearly connect your solution to the buyers’ specific business challenges — challenges that have been properly diagnosed beforehand — have a chance to succeed. Sales Enablement Article
Creating a Sales Enablement Strategy
Sales Enablement, SaaS and Growth
AUGUST 28, 2018
One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. As there’s such a dearth of sales enablement materials we shouldn’t be afraid to borrow, adapt and reuse successful tools from other fields.
Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results
Sales Hacker
APRIL 27, 2020
Whether you run a one-person sales enablement program or are part of a team, the sheer scope of the job can be overwhelming. Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance.
|
A Sales Enablement Framework for Real Growth (Even in Times of Crisis)
Sales Hacker
APRIL 16, 2020
Looking at the sales space, we are facing a few very specific challenges. Only sales approaches that clearly connect your solution to the buyers’ specific business challenges — challenges that have been properly diagnosed beforehand — have a chance to succeed. Sales Enablement Article
The Three A’s of Sales Enablement: Alignment, Adoption, Acceleration
Sales Hacker
MARCH 19, 2019
Launching a successful sales enablement program looks different at every organization but must include three things: organizational alignment, cross-functional adoption, and measurable acceleration. Choice Partner Sales Enablement Showpad Webinars
Sales Enablement Statistics for 2018
Sales Enablement, SaaS and Growth
FEBRUARY 5, 2018
To me, there’s never been a better time to be a sales enablement professional. It’s a rapidly growing area and while there’s a lack of publicly available sales enablement statistics or indeed, widely adopted best practices and standards, this is due, largely to the fact, that many of us are figuring out exactly what sales enablement is, means and does. Below are 10 statistics about the state of sales enablement and are accompanied by light commentary: 1.
Building Your Sales Enablement Technology Stack
Sales Enablement, SaaS and Growth
JANUARY 8, 2019
The chart below shows the sales technology landscape - there are over 800 vendors listed and 38 different categories. Source: Sales Hacker It’s fair to say that the sales enablement category has mirrored the impressive growth of the sales technology landscape as a whole (up and to the right).
Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement
Sales Hacker
DECEMBER 12, 2018
If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. What sales enablement isn’t.
|
The only sales enablement job description template you need to attract killer candidates
Close.io
MARCH 10, 2020
A great sales enablement strategy can be the difference between a deal won and a deal lost. Having a sales enablement manager on your team can make it 10x easier for your sales team to be successful. And sales enablement resources come in many forms.
Sales Enablement Best Practices: 5 Dos and Don’ts for Peak Results
Sales Hacker
AUGUST 23, 2019
61% of organizations had a dedicated sales enablement person, program, or function in 2018, according to data from CSO Insights. Clearly, having a successful sales enablement program can (and should) improve your bottom line, but only if you follow best practices.
15 Lessons for Every Sales Enablement Program
OpenView Labs
NOVEMBER 21, 2019
Want to take your sales team to higher peaks. Then, it’s time for a sales onboarding revolution. The first few months on the job are critical for sales reps. In short, we need a better playbook for sales onboarding. A personalized demo is a great sales tool.
How to Create an Integrated Sales Enablement Strategy for Your Sales Team
Sales Hacker
JUNE 14, 2018
The post How to Create an Integrated Sales Enablement Strategy for Your Sales Team appeared first on Sales Hacker. Choice Partner Sales Enablement Showpad Webinars
The Five Phases of Sales Enablement Maturity
Sales Enablement, SaaS and Growth
APRIL 10, 2017
Sales enablement is a rapidly emerging, but immature function. Many companies are investing in the creation of sales enablement teams, but as they’re so new, there’s a distinct lack of thought leadership, standardised measurement and best practices available.
Selling Sales Enablement as a Service
Sales Enablement, SaaS and Growth
MAY 22, 2017
I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?
Sales enablement: Part 3 of Predictable Revenue’s outbound sales learnings from 2018
Predictable Revenue
JUNE 3, 2019
Sales Enablement allows Sales professionals to do their job more efficiently (and more successfully!). Without the wide-ranging support of the sales enablement function, the day-to-day of an SDR would be significantly more difficult. The post Sales enablement: Part 3 of Predictable Revenue’s outbound sales learnings from 2018 appeared first on Predictable Revenue. B2B Blog Book Lead Generation Sales Management Sales Process
Get these 8 free sales enablement templates to help your team drive more revenue
Close.io
FEBRUARY 19, 2020
What do you get when you take the top enablement tactics from today's best sales teams and bake them into a collection of FREE templates? Supercharged sales messaging that closes more deals. sales battle cards. proven sales scripts. sales enablement
3 Unmatched Sales Enablement Strategies to Try in 2018
Sales Hacker
MARCH 20, 2018
It’s a question that’s plagued business leaders for decades, a question sales enablement is one step closer to answering. In short, sales enablement ensures your sales team has access to the information, content, and tools they need to sell more effectively. In the spirit of sharing knowledge, I’m going to show you three sales enablement strategies that can help your sales team reach their goals in 2018: Provide on-demand consultation for sales reps.
Sales Enablement Is Here to Stay: Here Are 3 Irrefutable Reasons Why
Sales Hacker
MAY 14, 2018
Here are three of the top sales enablement benefits that increase revenue and drive sustainable growth. Sales leaders, welcome to the new paradigm. If your sales team doesn’t have the right resources and training, you will lose sales. 2) Shorter sales cycles.
Weak-Link or Strong-Link Sales Enablement?
Sales Enablement, SaaS and Growth
OCTOBER 16, 2017
The sales enablement industry has taken tremendous strides in recent years, but by most measures, it's still a relatively immature function. One concept that intrigued me and has the potential to be applied to sales is that of weak-link and strong-link thinking. Sales
Sales Readiness vs. Sales Enablement: The Case for Separation of Church and State
Sales Hacker
DECEMBER 4, 2019
When I attended and spoke at the inaugural Product Marketing / Sales Enablement Summit, multiple speakers reported that it’s a regular part of their charter to also include Sales Readiness. Product Marketing is different from Sales Enablement is different from Sales Readiness.
Why Sales Enablement is in the Business of Influence
Sales Enablement, SaaS and Growth
NOVEMBER 28, 2017
The more I think about it, the clearer it becomes - strategic communication is an integral part of successful sales enablement. And the success (or failure) of a sales enablement function is intertwined with its ability to influence a sales organisation and change behaviour.
The Sales Enablement Bot I Built at HubSpot
Sales Enablement, SaaS and Growth
JUNE 26, 2018
Today, everyone working in and around sales and marketing knows that bots are hot, in vogue and quite simply, of the moment. With this in mind I built and launched a sales enablement bot for HubSpot sales reps. The bot that I built directs sales reps to the right place.
Power-Up Your B2B Sales Enablement Strategy With These Essential Tips
Sales Hacker
JUNE 5, 2019
If you’re approaching sales enablement passively (or ignoring it completely), you’re leaving revenue on the table. Worse, your competition — who probably has a strong sales enablement strategy — will easily outpace you and drown out any of your basic prospecting efforts.
The Benefits of a Data-Driven Sales Enablement Strategy
OpenView Labs
OCTOBER 18, 2019
Companies use various methods such as surveys and assessments to uncover the critical selling and knowledge skill gaps impacting their sales executives. In many cases, these gaps are preventing sales executives from reaching their full potential and meeting and/or exceeding quota.
Data-Driven Sales Enablement (In 4 Easy Steps)
OpenView Labs
MAY 10, 2019
Effective sales enablement in the Digital Age blends the traditional practice of aligning business needs to training with the (far trickier) task of finding new and innovative ways to make training as targeted as possible to the needs of the learner. Sales
11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019
Sales Hacker
DECEMBER 3, 2019
The Data-Driven Sales Manager. The average tenure of a sales VP these days is just 19 months, according to Xactly CEO Chris Cabrera, who expects that number to drop lower as businesses become increasingly data reliant. Here’s how he sees data changing sales management.
Launch to sell — leverage sales enablement to maximize product launches
Inside Intercom
JULY 9, 2018
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The work of Sales Enablement begins as soon as the product roadmap is set.
Sales Enablement Best Practices
Sales Enablement, SaaS and Growth
MAY 8, 2018
One of the exciting aspects of working in an emerging area like sales enablement is that, today, nobody knows or indeed, has all the right answers. There’s no defined sales enablement best practices. Let’s get down to it - here are my sales enablement best practices: 1.
Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right
Sales Hacker
APRIL 30, 2018
To see what selling on steroids looks like, check out companies with the best sales enablement strategies. It’s an up-and-down ride that moves the needle where it matters, driving sales teams to peak performance and customers to brand loyalty. . What is Sales Enablement?
Free Trials as a Sales Enabler and Other Lessons from GetAccept
Chargebee
AUGUST 23, 2019
How did using free trials for sales enablement help GetAccept? Do trial extensions help or hurt? How did they scale self-service at volume? And more lessons from GetAccept
Ignite Growth: Sales Plays for Winning in 2020 and Beyond
Sales Hacker
AUGUST 6, 2020
The post Ignite Growth: Sales Plays for Winning in 2020 and Beyond appeared first on Sales Hacker. Sales Enablement Webinars
Launch to sell – leverage sales enablement to maximize product launches
Inside Intercom
JULY 9, 2018
Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The work of Sales Enablement begins as soon as the product roadmap is set.
Building (& Scaling) a Repeatable B2B Sales Process
Sales Hacker
AUGUST 6, 2020
The post Building (& Scaling) a Repeatable B2B Sales Process appeared first on Sales Hacker. Sales Enablement Webinars
How One Sales Enablement Programme Increased Sales Rep Attainment at HubSpot by 31%
Sales Enablement, SaaS and Growth
JULY 30, 2017
Leading sales enablement programmes for over 100 sales professionals is challenging, rewarding and lots of fun. The way I see it, my role primarily is to partner with the sales organisation, so sales reps are successful, which enables sales reps and by extension, HubSpot to grow.
Predictable Ramp: It’s Not Just a Pipedream
InsightSquared
APRIL 1, 2019
Most sales reps are genuinely driven not by money, but by success. Before we go into tactics, you have to start by understanding your own unique sales environment. Then ask yourself, what do your most productive sales reps do? “How am I doing?”.
Sales Enablement Content: How to Give Reps What They Truly Need [Infographic]
Sales Hacker
AUGUST 30, 2019
As a Sales Operations Manager in the digital document space, I’ve seen thousands of proposals, contracts, and pieces of sales collateral from hundreds of companies come across my desk — and the one thing I know for sure is that not all sales engagement content is created equal.
Let's personalize your content