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How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.

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20 Product Manager Blogs Worth Following in 2022

User Pilot

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Let’s get to it!

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Top SaaStr Content for the Week: AgentSync CTO, OpenPhone Co-founder, Hootsuite CRO, WalkMe VP Sales, and More!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: A Few VP of Sales Personas to Stay Far Away From. Dear SaaStr: How Do VCs Really Feel About Founder Salaries? SaaStr 536: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton.

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Goods to Selling High: How to Make ABM Actually Work with Snowflake Head of ABM, Hilary Carpio

SaaStr

Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business. . Next, you should create and name your personas. Carpio emphasizes that your personas as the foundation of your ABM strategy. Integrated ABM: Flipping the Funnel.

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End-User Behavior Monitoring: Types, Benefits & Tools

User Pilot

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. But how do you track and analyze end-user behavior? But how do you track and analyze end-user behavior? In this blog, we’ll discuss the steps to help you get started and outline a few tools that’ll come in handy.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

User Pilot

How is it different from sales funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis?