SaaStr

FEBRUARY 20, 2022

But it’s a sign of how far you can go with SEO even with no intentional owner. Stuff that really, really will help your target buyers and customers. A related post here: Corporate Blogs Always Work. It’s still up 15% year-over-year, even without anyone working on SEO. In Year 10 of SaaStr. I know, I know).

Scale 229

Scale Content Marketing Consulting Scaling 229

SaaStr

NOVEMBER 13, 2023

This creates a feedback loop from customers and partners that shows whether you’re on the right track or not. 2: Be Competitor Aware, But Customer Focused Customer obsession is a core value at Drata. But the bottom line is customers are the ones using your products, not competitors. They take it one step before stalking.

Scale 232

Scale Scaling Sales Hiring Construction 232

SaaStr

DECEMBER 21, 2023

For all intents and purposes, $7 Billion+ Klaviyo was the only SaaS IPO of the past 2 years. There were basically no significant SaaS IPOs for almost 2 years, until Klaviyo (+ Instacast + ARM) all tried to reopen the market in September 2023. After that, crickets again and no IPOs for the rest of the year. Fingers crossed.

SaaS 302

SaaS Software Marketing Management 302

SaaStr

APRIL 17, 2024

The Journey of Selling Your Startup Harry was the co-founder and CEO of Periscope Data, which raised a seed round before finding customers, yet didn’t run out of money before becoming an overnight success 3-4 years later. If you build a company with the intention of getting acquired and you call up an acquirer, you lose your leverage.

Underperforming Technical Team 173

Underperforming Technical Team Data Development Team Review Technical Review 173

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Customer Success Operations 101: Drive Productivity with Purpose, People, and Process.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

SaaStr

AUGUST 24, 2021

Do more for, and with, your existing customers. Do customer dinnners. Do weekly webinars where you highlight The Customer of The Month. Do more customer marketing. Do more customer marketing. Do 6 customer Zooms a week as CEO. At least to get into a conversation with their prospects and customers.

Scale 342

Scale Startup Marketing SaaS 342

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 How to use community as a driver of product-led growth. vs. $1.80, which is a big difference.

Scale 231

Scale Sales Hiring Strategy Marketing 231

SaaStr

MARCH 31, 2021

What is Intent data? According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). At Bombora, customer feedback acts as a guiding light when evaluating the true effectiveness of our Intent data solutions.

Strategy 160

Strategy B2B Sales Enablement Advertising 160

Totango

FEBRUARY 23, 2024

I was intentional about making time for one-on-ones or informal chats with my peers. I can’t emphasize enough how important it is for CMOs in the first 60 days to make sure that they’re carving out intentional time [to cultivate new relationships] with peers.” 2.

Leadership 98

Leadership Investment Customer Success Branding 98

SaaStr

OCTOBER 22, 2023

Donnelley Financial Solutions (NYSE:DFIN) and BlueShift, an AI platform for customer engagement. Last week we had a great one with Robby Allen, Chief Revenue Officer at AgentSync, check it out here. This week we have Chandar Pattabhiram, CMO at Coupa! #1. What’s your core stack of apps today? He is on the Board of Directors for R.R.

AI Search 263

AI Search Consulting Leadership AI 263

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. How do you conduct customer research?

Scale 215

Scale Strategy Marketing Education 215

SaaStr

DECEMBER 31, 2020

You can socialize your lists and attendees with the other vendor in an organic, customer-centric fashion. Don’t flee that spaces your customers are strong. Ask your customers. Ask your users and customers who else could benefit from your product. A bit more here: Corporate Blogs Always Work.

Underperforming Technical Team 175

Underperforming Technical Team Content Marketing Innovation Investment 175

User Pilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Let's get right into it! What is marketing funnel analysis?

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

SaaStr

DECEMBER 12, 2023

What you need to do instead is leverage more content and intent data. Let’s start at the beginning — with the customer. Step 1: Identify Your Ideal Customer Profile (ICP) Who are you selling to? What is your Ideal Customer Profile? The more you leave things open, the more other customers bleed in.

Point of Sale 254

Point of Sale Forecasting Technical Review SMB 254

SaaStr

FEBRUARY 22, 2024

The team, led by Deepinder Singh Dhingra, has deep enterprise SaaS experience and truly understands their customer’s needs. The team has true empathy for their customers and strong technical skills. #2. When we partner with founders, we do so with intent and a deep understanding of their experience. #6.

Innovation 250

Innovation Wireless Acquisition Technology 250

Neil Patel

JUNE 23, 2021

Why Should You Integrate Longtail Keywords in Your Blog Posts? Because these searches are more specific, the people making them tend to have greater buyer intent. What do you want to achieve with your blog post? Your honest answer can help you create user-friendly blog posts to rank more highly in keyword search results.

Strategy 139

Strategy Content Marketing Engineering Social Media 139

SaaStr

OCTOBER 26, 2021

In a noisy world where there are no practical barriers to creating B2B content, you need a thoughtful approach to engage your Ideal Customer Profile audience. . Intriguing Session Slides: Marketing SaaStr Session #4: “Why Intent is the New Lead: 2021 State of Marketing Technology ?with Customer Success Sessions at SaaStr 2021.

Scale 345

Scale Marketing SMB Leadership 345

SaaStr

JULY 24, 2023

Churn didn’t go up much at all, and the customer base absorbed the price increases. The customers revolted. And yet, Toast had to back down: “While we had the best of intentions—to keep costs low for our customers—that is not how the change was perceived by some of you,” CEO Comparato said. What happened?

Pricing 207

Pricing Software Review Churn SaaS 207

SaaStr

AUGUST 28, 2021

Intentional is always better than winging it. . Be intentional a bout the meetings set before you arrive on opening day. . Consider making 1-2 dinner reservations just in case you meet prospects or customers who don’t have dinner plans post-happy hour. Make it focused on your customer and prospect heroes.

Social Media 281

Social Media Software Review Engagement Enterprise 281

SaaStr

APRIL 13, 2023

Leveraging decades of experience in B2B market intelligence, analytics, content trends, and predictive intent, DemandScience delivers healthy data and prioritized buyer insights that align sales and marketing professionals with more qualified audiences. Domo transforms business by putting data to work for everyone.

Scale 204

Scale Compensation B2B Innovation 204

SaaStr

SEPTEMBER 1, 2021

Intent is the New Lead. Technology has reached such a level that now marketers have insight into buyer’s intent. Potential customers don’t search for your company specifically. You must also raise awareness about additional products or services that can be of use to the customer so that sales can cross-sell or upsell.

Revenue 202

Revenue Strategy Marketing Interviewing 202

Neil Patel

OCTOBER 27, 2021

Raise your hand if you have a compilation of buyer personas and customer journey maps. You need to understand your audience’s search intent. Which pages or blog posts need more backlinks? Do you need to update blog posts to keep the information relevant? Intent: What’s your CTR, bounce rate, and time-on-page?

Technical Review 145

Technical Review Social Media Trends Engineering 145

Neil Patel

JUNE 30, 2021

Let’s say you have a car blog. A link from another high-ranking car blog carries more weight and is of higher quality than a link from a major health website because it’s much more relevant to your niche. Top-ranking sites on Google put a premium on the user experience and do everything they can to keep customers coming back.

User Experience 136

User Experience Systems Review Mobile Branding 136

SaaStr

SEPTEMBER 3, 2021

Expanding your SaaS business to reach new segments requires careful planning, specific strategy and a thorough understanding of the customer. As Grech describes it: “Square follows the ‘Jobs to Be Done’ framework, which is an idea that customers will hire your product based on a need or a job they need to get done.

Scale 244

Scale Sales Hiring Merchant Services Sales 244

Buffer Resources

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Even now, years later, social media is just as important to Janet and the entrepreneur is very intentional in how she approaches her social strategy.

Social Media 130

Social Media Strategy Business Compensation 130

SaaStr

APRIL 10, 2023

However, as time passed, Zendesk began thinking critically about its customer segments. As Durham puts it: “Flashforward to $200M ARR, the company decided we wanted to make an intentional move toward the enterprise. How is it that you want to sell to startups differently than the rest of your customer base?”

Startup 211

Startup Scale SMB Venture Capital 211

Neil Patel

APRIL 1, 2023

Apply these steps stemming from keyword mapping and analyze what will yield high KPIs and meet your customers’ needs. You’ll know if you’ve mastered keyword mapping when your content is meeting search intent. Search engines reward your content based on how well it meets search intent. What are the 4 types of keywords?

Engineering 140

Engineering Branding Strategy Trends 140

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Listen intently. Tough question. Interview them.

B2B 114

B2B Technical Advisors SaaS Payments Underperforming Technical Team 114

Buffer Resources

FEBRUARY 22, 2024

However, personalized DMs — when done right — can be one of the most effective ways to start conversations, build relationships, and find new customers. In this article, I’ll unpack how to leverage DMs to build your network, whether you’re looking to find new customers or build your personal brand.

Social Media 109

Social Media Underperforming Technical Team Engagement B2B 109

SaaStr

JANUARY 22, 2024

Should we raise prices on all our existing customers? But it’s really, really hard to take back an email. Almost impossible. And a few other basic Unforced Management Errors — that we all still make. Including me. At least be aware of them, and break these rules intentionally. #2. Slow Down Big Decisions. Speed Up The Rest.

Management 263

Management Sales Hiring Pricing Communication 263

SaaStr

JANUARY 10, 2024

In the early days, you have to be pipeline-focused because it translates downstream to revenue, but it can be a mistake not to be more intentional and thoughtful of the brand earlier in the lifecycle and growth of the company. Databricks invested in the brand early, and it paid off with customers telling their story for them.

Sales Hiring 256

Sales Hiring Scale Technical Review Leadership 256

Sales Hacker

MARCH 8, 2024

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. This contributes to overall customer satisfaction and retention. Support on pipeline movement.

Scale 95

Scale AI Search Social Media AI 95

IT World

FEBRUARY 25, 2022

Russia telegraphed its intentions to invade Ukraine well ahead of this week’s attack by massing nearly 200,000 soldiers along Ukraine’s borders, and by Vladimir Putin’s increasingly belligerent threats. Behind the scenes, Russia was doing more than that, including dangerous cyberattacks launched against Ukraine.

Government 104

Government Technology 104

Totango

NOVEMBER 27, 2023

“Customer success is driving value to customers. Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango.

Customer Success 104

Customer Success Scale Systems Review Software Review 104

Intercom, Inc.

MAY 13, 2022

Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. . A lead generation strategy is an intentionally designed, multi-faceted plan to stimulate customer interest.

Social Media 118

Social Media B2C Advertising Branding 118

SaaStr

DECEMBER 25, 2021

Paolo #17: People are more passionate about the work if they have a good understanding of the product and customers. They required that every employee provide some support, which allowed all employees to understand the product and know their customers. Customers through product. Want more? Ben #15: People come first.

Scale 292

Scale Scaling Innovation Investment 292

User Pilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Development Team Review Software Review Marketing 105