Kellblog

MAY 4, 2023

So much fun, in fact, that we ran long and they ended up splitting the episode in two parts: one focused on founder sales knowledge (material derived from the Balderton Founder’s Guide to B2B Sales that I wrote and about which I’ve blogged here ) and the other focused on sales & marketing alignment.

Sales 82

Sales Marketing SaaS B2B 82

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. A Different Way to Approach Enterprise Leads .

Enterprise 235

Enterprise Scale B2C SaaS 235

Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. He’s been a B2B leader in businesses from pre-revenue to $600MM.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

SaaStr

JUNE 3, 2022

How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA. How to Run Sales and Marketing Ops Across Multiple Continents with LumApps CRO and VP of Growth Marketing.

Mobile 220

Mobile Scale SMB Travel 220

Mucker Capital

NOVEMBER 8, 2023

This will help you understand their public persona and identify unique market gaps that your company can take advantage of. To analyze the position of a property tech startup in the B2B landscape, a careful examination is required. This applies even in the B2B landscape, where emotional connections play a crucial role.

Branding 98

Branding Startup Development Strategy 98

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 154

Strategy B2B Sales Enablement Advertising 154

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 92

Strategy Marketing Social Media AI Search 92

Sales Hacker

OCTOBER 4, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. I am a content marketer (based in coolplace ) who loves to write and make content in the B2B space. Join Kristina Finseth (Sr.

Sales Hiring 82

Sales Hiring AI Search AI Content Marketing 82

SaaStr

MARCH 24, 2021

Brands matter in SaaS and B2B as well as B2C. Soon, a lot of other people they say, “We saw your billboard.” OK, “Let’s add a third one.”. In the end, despite being worth almost $2B, it’s early days for BetterUp. Nurture them, build on them, augment them, add to them. A related post here: The Only 4 Things That Really Matter After $10m ARR.

Scale 217

Scale Social Media B2C Leadership 217

SaaStr

APRIL 11, 2020

We don’t talk that much about “traffic” to our websites in B2B, but awareness matters. Grow your high-quality pipeline and opportunities even if sales cycles are crazy long now. Grow traffic. What can you do to 5x your traffic? Grow presence. How can you double the organic searches for your startup? Grow brand.

Revenue 310

Revenue Healthcare B2B Branding 310

Sales Hacker

JUNE 27, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Are you familiar with {company}’s B2B org? Join Kristina Finseth (Sr. Subject: {company name} // {company name}}.

B2B 54

B2B Growth Marketing Sales Management 54

SaaStr

NOVEMBER 5, 2021

You need it to get a sense of how you are doing in SaaS, and how to plan your sales and marketing spend. As one of the leading later-stage B2B VC funds, IVP meets with a ton of SaaS founders at $15m+ ARR. And IVP has published some data to help you benchmark it. The average Magic Number at $15m ARR is 1.2.

Scale 260

Scale SaaS Acquisition Benchmarks 260

Sales Hacker

NOVEMBER 3, 2023

Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. Save Your Seat More for your eyeballs : Enough hunch-based selling.

Interviewing 87

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 87

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth.

Scale 138

Scale Revenue Systems Review Technical Review 138

SaaStr

JULY 20, 2019

But in B2B, the world you are trying to reach is customers, not users. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Inbound or Outbound Sales? The Answer is Yes. At least usually. And that world, while large, isn’t infinite.

Sales Hiring 244

Sales Hiring B2C Marketing Investment 244

OpenView Labs

DECEMBER 21, 2020

What does the future hold for B2B software? Other big themes were around data, the continued adoption of product led growth, and building communities. In 2021 we will start to see the convergence of product led growth, remote sellers, remote buyers and sales enablement technology that tracks EVERYTHING.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

OpenView Labs

DECEMBER 10, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Ryan Dunagan, VP of Marketing at Spotio. Brett Trainor, Host of the B2B Founder podcast. Anthony Morris, Head of Marketing at Linx Software. Take a look and consider adding a few of these to your 2021 reading list. The Culture Map. Liar’s Poker.

Consulting 61

Consulting B2B Growth Marketing Customer Success 61

User Pilot

OCTOBER 6, 2023

To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch). This makes sales demo videos an ideal option as they make your marketing content more engaging.

Onboarding 90

Onboarding Software Review Transportation Engagement 90

SaaStr

JANUARY 11, 2020

We’re B2B folks ?? That became our core community metric (list growth). Beyond that, as B2B folks living in a B2C world, here are my top learnings. So at little old team SaaStr, we historically did not really track social followers as a core metric. But as SaaStr grew, first we started to build a list.

Scale 155

Scale B2C Travel Cloud 155

SaaStr

FEBRUARY 3, 2021

Often marketers can get caught up in driving conversions through emotional resonance in our marketing messages. While that is undoubtedly a legitimate strategy, B2B buyers, especially at the enterprise level, need logical, fact-based reinforcement to commit to a sale. #2 . #1 Rational & Committee Buyers.

Enterprise 161

Enterprise Marketing Scale Benchmarks 161

SaaStock

MARCH 21, 2019

The unique model that the Boston-based VC firm has is to provide strong support to companies post their investment to help them refine business models, pricing, marketing so they can ultimately scale. Prior to joining OpenView, Ashley cut her teeth in Wayfair.com where she executed their expansion into B2B.

Scale 172

Scale Scaling Business Model B2B 172

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Take sales intelligence platform, Dooly , for example.

Strategy 240

Strategy Travel Branding Interviewing 240

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. The breadth of use (BoU): BoU measures how many users you have per account.

SaaS 72

SaaS Sales Funnel Customer Lifetime Value Acquisition 72

Casey Accidental

FEBRUARY 8, 2022

Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing: Marketing Strategy (updated), Growth Marketing (new). Marketing Programs. Growth Marketing. Engineering Programs.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. Content marketing leader to develop and implement comprehensive content strategies.

B2B 81

B2B Marketing Sales Hiring Social Media 81

User Pilot

APRIL 19, 2024

Market Introduction : Aids in strategizing the launch, targeting the right audience, and setting the right price. Consider a B2B SaaS company that develops project management software. This process is crucial in guiding product development and helping increase a company’s market share by informing targeted strategies.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

OpenView Labs

DECEMBER 17, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Brett Trainor, Host of the B2B Founder podcast. “Emotional intelligence and self awareness are major muscles you need to continually train as a leader, friend and partner in life.”. There is no such thing as overcommunication.”. Buyers now have all of the power.

Leadership 57

Leadership Technology B2B Growth Marketing 57

SaaSHolic

MAY 5, 2023

The macroeconomic backdrop has led to decreased venture capital funding for Q1 2023, causing b2b SaaS companies to focus on becoming cashflow positive or having positive unit economics. Julia De Luca and Andrew Warden stressed the importance of humanizing B2B brands, citing the effectiveness of SEMrush’s lifestyle campaign.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Mucker Capital

MARCH 5, 2024

For B2B emails and prospecting, however, the emails should look more personal and one-on-one. To ensure compliance, take the unsubscribe link seriously. For bulk senders, use the unsubscribe list or unsubscribe header to make it easy to unsubscribe. Alternatively, you can include the link in the body of your email.

compliance 52

compliance B2B Strategy Branding 52

SaaStr

JUNE 5, 2021

It will be the largest non-vendor event in the world for business software, by far, and perhaps the one really Tier 1 B2B event this year. Fast foward to today, and we’re planning the 7th SaaStr Annual for 10,000 attendees. I knew what I liked about Dreamforce, Boxworks, etc. — and what I didn’t.

Interviewing 186

Interviewing Scaling B2B Investment 186

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Today on the show, the competition heats up. But should this always be the case? We have the data to answer just that.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

ProfitWell

JANUARY 29, 2020

So if you’re around tomorrow at noon CST, hop on this AMA with the Ambassador crew to hear, and ask about, a couple key drivers, like: The value of integrating word-of-mouth into your overall marketing strategy. Top trends and best practices for B2B companies and consumer brands. And also growth managers, growth marketers as well.

Onboarding 65

Onboarding Scale Social Media B2C 65

Sales Hacker

DECEMBER 11, 2020

In business, but especially in the world of B2B sales & marketing, it often feels like folks are putting on an act (or trying to be something they’re not) — I often share videos of me playing the guitar on LinkedIn. I lead demand-growth-marketing at Nextiva, a leading cloud communications company. B2B Growth.

Sales 116

Sales Systems Review Education Underperforming Technical Team 116

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 179

SMB Scale Startup Marketplace as a Service 179

OpenView Labs

MAY 1, 2019

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

User Pilot

MAY 30, 2023

Although more than 50% is ideally a good satisfaction benchmark , Retently’s CSAT benchmark showed that the average CSAT score of B2B SaaS businesses is 65%. Creative survey research ideas for marketing In marketing, having a clear definition of your target audience is key to bringing the right type of customers to the door.

Scale 75

Scale Market Research User Experience Benchmarks 75

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. You’re not selling them on your product…yet. .

Marketing 69

Marketing Social Media B2B Onboarding 69