Scaling 6 Products to $100M+ ARR Each: Samsara’s CPO Kiren Sekar on Multi-Product Growth
SaaStr
APRIL 28, 2025
At Samsara, they formalized this with practices like “Transportation Tuesdays” where 20% of sales capacity focused on transportation verticals. Years later at $1B+ ARR, transportation still represents precisely 20% of their businessevidence that early market mapping establishes lasting foundations for growth.
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