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Lemkin (@jasonlk) May 22, 2025 The Early Days: Solving a Real Problem (2017-2018) Jacob Eiting and Miguel Carranza weren’t trying to build a unicorn when they started RevenueCat in 2017. Platform Strategy: Don’t just solve one problembecome the platform where developers solve all related problems.
As the year is coming to an end I’d like to share a few thoughts on what we’ll be looking for in the SaaS world in 2017. It will be extremely interesting to see which companies can accomplish a similar quantum leap in 2017 and how it will look like. Will it be a SaaS solution with voice as the primary form of input?
New pitch decks without an AI strategy aren’t even making it past associates. [link] — Akshay Krishnaswamy (@hyperindexed) May 5, 2025 The Pre-AI Stigma Is Real If you founded your SaaS company before 2023, you’re wearing the “pre-AI” label whether you like it or not. The market has fundamentally shifted.
Secondary markets and alternative exit strategies will become increasingly important. #4. Why It Matters : This is forcing LPs to completely rethink their investment strategies and cash flow planning. This affects everything from GP compensation to LP allocation strategies. #5.
As more crypto companies launch, many will define their token strategy that should consider: the purpose of the token: utility v governance. However, some more mature projects, even utility tokens, have fallen to similar token inflation their SaaS cousins. the goals of the token: 1/9/90 participation or broader?
Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today. That lasted for a few years until in 2017 it hit a plateau. The journey to get out of the plateau began.
At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021. The answer lies in the GTM strategy and Zocchetto shares seven secrets that helped fuel PayFit’s success. .
The Rebrand That Changed Everything 2017’s pivot from dapulse to monday.com wasn’t just a name change. Product-Led Growth Before It Was Cool While others were building massive sales teams, Zinman pushed for a product that would sell itself. The result? ARR growth?
I didn’t calculate this figure in 2017. As for the growth rates, the 230% projected growth rate is close to the triple, triple, double, double, double growth strategy that has permeated SaaS. (note I’m switching from median to average here). That’s quite a growth rate. There are two reasons for this increase.
We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017.
This was around 2017, and CS became simpler and focused on post-sales, retention, and reduced churn. For CS, you’re likely building relationships, guiding strategy, and driving product strategy, which is a different motion from technical support. This revenue chart is 2017-2021 before Braze IPO’d.
This one from 2017 Annual is really one of my favorite deep-dives with one of the top SaaS CEOs of all time. Generally, excluding the Top 10 from last week so we surface fresh content. #1: 1: Veeva: The Biggest Vertical SaaS Success Story of All Time (a SaaStr Classic). The session and the open Q&A after were terrific. #3:
from 2015 to 2017, a compound annual growth rate of 35%. In 2017, Dropbox generated more than $300M in free cash flow from ops, and for the past two years has sustained 30% cash flow from ops margins. MC/2017 Rev Multiple. Dropbox has grown from 0 to 500 million users over that time period. COGs stands for cost of goods sold.
This led to our first meet-ups in 2013 and 2014, the first SaaStr Annual in 2015 , the industry’s leading podcast in 2016, the first SaaS founder coworking space in 2017, and SaaStr Pro , the first learning management system for SaaS founders in 2018. 2017 The Third SaaStr Annual: Scale Together.
So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? Another way to see how critical a multi-product strategy often is at scale. #5. For multi-market, this could be $100m in ARR. jasonlk) April 29, 2022.
Enterprise software–at all stages and check sizes–with a focus on SaaS, Security, Infrastructure and, of course, with an integrated AI strategy. 3 When you think about your product strategy, think about a solution that brings oxygen to your customers. What’s your sweet spot for investing — check size, stage, type of deal?
The top quartile companies have increased their growth rates from 65% in 2017 to over 100% in 2019, and we’re able to maintain that growth rate in 2020, despite a lot of the headwinds that COVID presented. They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. Product-led Growth.
When Sud took the CEO position in 2017, Vimeo was targeting consumers and creators. Ultimately, it was those signals that led Vimeo to double down on the [B2B] strategy.”. Don’t underestimate the amount of work, determination, and momentum you will need to execute the shift in strategy. Why the Shift to B2B?
And so many different strategies, from more enterprise to more SMB, from more tech focused (Asana) to less tech focused (Monday). Back when CEO Dustin Moskovitz came to SaaStr Annual 2017 , they’d just crossed 20,000 customers). You can just learn so much. And a few other interesting learnings: #6.
And BVP’s very helpful inclusion of growth adjusted revenue multiples in their deck supports that: At first glance – with a 180% increase in this metric since 2017 – it would be yet another reinforcement of the “investors are nuts” talking point.
Create a Content Strategy. Once you have a niche, it’s time to build your content strategy. For my content strategy, I have strict goals I set for myself to create a set amount of social posts on each network while maintaining blog quality and working on side projects. It’s the center of my long-term digital marketing strategy.
I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. YouTube is generally a strong top-of-funnel marketing strategy, increasing visibility and thought leadership.
They went to video production professionals, agencies, and even Hollywood, but the tech hadn’t matured enough in 2017. How Mark Cuban Became an Angel Investor In 2017, they tried to raise their first round. Start thinking about your distribution strategy before that so you’re in control of your own destiny.
After all the hype and ICO-mania in 2017, the flurry of startups attempting to solve every startup with a distributed ledger and the collapse of currencies in 2018, one startup emerges in 2019 with the next killer use case; Bitcoin being the first. Volumes relative to 2017 didn’t change materially, though. To an extent.
Both Brex and Alloy have been mutual customers of one another since 2017 and in this session, they shared their lessons learned on balancing production innovation with regulation while mitigating risks. As your SaaS company reaches hypergrowth, you’ll need to adapt your risk management strategies to keep up.
Global internet traffic coming from mobile devices increased by 52.99% in 2017, and it continues to grow. The post Why Your Business Needs a Mobile CRM Strategy appeared first on Nimble Blog. The migration of internet users from desktop to mobile devices suggests that people now expect real-time information accessible from anywhere.
In 2017, Bansal sold his unicorn company AppDynamics to Cisco for $4 billion. The GTM strategy that worked for one company may not work for another. Jyoti Bansal, the founder of AppDynamics and Harness, shares his journey to building his second unicorn company and the critical lessons he learned along the way.
Sure, you can make some money by just slapping a few links on your website, but if you really want to profit from affiliate marketing, you’ll have to put some thought and strategy into it. So “advanced affiliate marketing” could be defined as using sophisticated strategies to earn more from your affiliate marketing.
And what are the different pricing strategies? Another point on pricing strategies is there’s the classic, it’s been around for tens of years, per user model pricing. So if you look at the August 2017 column, they have quite a few numbers here. So there’s the flat rate pricing that we’ve all experienced.
What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. A step-by-step process to build a viable market development strategy. Let’s review the essential steps to build an effective market development growth strategy.
Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. Avra Lazear, Senior Manager of Global Sales Operations and Strategy at Bazaarvoice. We hope you can join us for one, or all of our sessions. – 12:10 p.m., San Francisco Marriott: Foothill F.
The chart above, from the 2017 Pacific Crest/Key Bank SaaS company survey shows that the fastest growing size companies across the companies surveyed employee channel sales. Inside sales, field sales, internet sales and hybrid strategies see similar growth rates. But channel sales is 62% higher.
In 2016, he co-founded Meetime, an Inside Sales Strategies company and now serves as its CMO, building a powerful branding and content creation operation. In 2017, he co-founded B2B Stack, a software review marketplace that boosts the buying process of B2B tech in Brazil. In 2017, she embraced the VC side of the entrepreneurial world.
None-the-less we were able to gather some interesting stats as we have data going back to 2017. Here’s what the question searches looked like in 2017. In 2017 it was 13.41% and it went up to 14.52% in 2020. In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020. Conclusion.
Jessie provides invaluable know-how to portfolio companies on cash flow, fundraising, and financing strategies. But the founder streak was strong in her and in 2017, she started her own business: MeeOpp. Her specialties are SME digitalization strategy, CRM and sales growth, and business process optimization. Jessica Liu.
The philosophy behind profit sharing We’ve carried out profit sharing at Buffer since 2017 , and we see it as a component of building a long-term, sustainable, thriving business. But beyond the practical aspects, profitability gives us conviction and helps us to be really ambitious about our future.
Pricing pages are a rare window into a SaaS business’s strategy. Pricing pages are a rare window into a business’s strategy.”. For a predominantly self-serve signup, this strategy would still be a little risky. Highlighting the “best value” or “most popular” plan has been a strategy in SaaS for years.
We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. 1. – Monday, November 6, 11:00 AM – 11:40 AM – San Francisco Marriott Marquis Hotel, Yerba Buena Salon 7.
As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention.
For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. SEO is one piece of the puzzle, but there’s more to a solid distribution strategy. We promote all our blog posts to social media using the zero-click content strategy.
This is a level that hasn’t been commonly encountered since 2017-2018. Undeniably, there is a need for a transformative CS strategy. There are worries over the persistence of low public multiples. Companies and investors aren’t accustomed to valuations around six times profits. Also, giving salespeople a renewal target.
By 2017 as things stabilized, VC firms such as Accell and Tiger came back, while a new breed of local Seed stage ones was established. Founded: 2017. It supports them with their go-to market strategy, marketing, sales, customer success, and business development. Founded: 2017. Size of fund: $20M. Size of fund: N/A.
/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for. Updated on October 15, 2024.
In 2017, they were at $7M ARR, and now they’re at $700M ARR. We’ll never go back to 2021, so can we go back to 2019 or 2018? Two Conflicting Trends Everyone has learned to become more efficient and could hold off on profitability. Look at Monday. They grew so fast ! If you burned a little cash, it wasn’t the end of the world.
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