Sat.Apr 26, 2025 - Fri.May 02, 2025

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A 10 Point Checklist for Hiring Your First Few Sales Reps

SaaStr

Your first few sales reps have to be … different. A bit of a product savant. A passion for the product and space that almost doesn’t make sense. And someone you can trust with your few, precious leads. "That early sales team … they have to be product gurus. They have to be product experts" @lennysan + @jasonlk pic.twitter.com/kWdOBxtnjz — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 23, 2024 Here’s a checklist to get it right: 1.

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The value of taking a digital-first approach to software-led payments

Payrix

Since the dawn of the digital age, our lives have been transformed in every sense. For many, daily activities are now often accompanied by apps we cant live without. As the attachment to these apps grows, theres an expectation that theyll consistently deliver convenience and flexibility. That expectation has driven software companies to build and grow their platforms rooted in customer centricity.

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How to Increase App Users: Strategies + Tools

User Pilot

If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Why? Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. But the reality is that youre either not getting enough of the right users in the door, or you’re not giving them enough to stay.

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AIDA Copywriting Formula: How to Apply it +Real Examples

The Daily Egg

The AIDA formula is the oldest and most popular copywriting model used to convert prospects into paying customers. It has been used int every type. The post AIDA Copywriting Formula: How to Apply it +Real Examples appeared first on The Daily Egg.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Payment and Checkout Scalability for D2C Gaming Partners

FastSpring

Picture this. Its launch day for the latest season of your favorite game, and your newborn just went down for a nap. Youve got five or ten minutes to get a game in and load up the web shop to top-up on gold. Then checkout wont load. You refresh. Still nothing. You dont have time to troubleshoot checkout errors, and the moment passes. The babys awake.

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Build It Free. Prove It Fast. Then Charge.

Predictable Revenue

The best startups dont start with brainstorming. They start with pain. Anirudh didnt invent a new market. He spotted a painful inefficiency The post Build It Free. Prove It Fast. Then Charge. appeared first on Predictable Revenue.

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2025 State of SaaS trends

BetterCloud

Introducing the 2025 State of SaaS report ! Since 2012, weve been surveying IT professionals to see how organizations manage their SaaS environments. Every year we explore ITs biggest challenges and concerns, trends in SaaS management, and what the future holds – making this the industrys largest and longest running research of its kind. This years survey of about 600 IT professionals reveals the latest challenges of managing SaaS at scale, particularly as AI causes a ripple effect as we s

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What Is Generative Engine Optimization [Tips & Workflows To Do It]

The Moz Blog

Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.

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Agility As A Strategy In Tech And Terrain

SaaS Metrics

In a world where change is the only constant, agility has become more than a nice-to-haveit’s a strategic imperative. From the digital realm of software development to the physical demands of land management, the need to pivot, adapt, and respond with precision is transforming the way we operate across industries. The Rise. Read more The post Agility As A Strategy In Tech And Terrain first appeared on SaaS Metrics.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Scaling 6 Products to $100M+ ARR Each: Samsara’s CPO Kiren Sekar on Multi-Product Growth

SaaStr

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many mor

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How Marketing Teams Can Use Userpilot to Improve App Engagement

User Pilot

Getting users to download your app is only half the battle. The real challenge lies in keeping them engaged and returning for more. For marketing teams in product-led companies, that challenge goes even deeper: even though they are also responsible for KPIs such as free-to-paid conversion, upsell, and new feature adoption rates, they often dont have direct access to the in-app touchpoints where these decisions happen.

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5 IT tasks automation can handle without IT lifting a finger

BetterCloud

IT teams are constantly buried under a relentless queue of ticketspassword resets, access requests, software approvals, and more. IT admins know theres always a smarter way. This (BetterClouds Self-Service Agent for Slack) is the way. It allows IT to automate common requests without users flooding the help desk, all while keeping control over security and processes.

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News: European Commission Fines Apple €500 Million for Preventing Steering From App Store to Other Offers

FastSpring

In a press release dated April 22, 2025, the EUs European Commission announced that it has fined Apple and Meta hundreds of millions of euros each for breaches of the Digital Markets Act (DMA), with Apples failure to comply centering on the companys App Store anti-steering restrictions. (Whats the DMA? Read more and get helpful links in this November 2023 post, Potential Apple App Store Policy Changes Due to EUs Digital Markets Act.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. And will happen even more in the coming months.

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Design Smarter Forms with Custom Text Fields and Image Blocks

Nimble - Sales

Weve added two new features to help enhance your web forms: Rich Text Fields and Image Blocks. Now you can make your forms more engaging and clear by adding customized text formatting and visual elements. These updates give you more The post Design Smarter Forms with Custom Text Fields and Image Blocks appeared first on Nimble Blog.

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3 Must-Ask Questions to Set Your B2B SaaS Marketing Budget

Kalungi

If You're Building Your First B2B SaaS Marketing Budget, Start Here Creating a marketing budget for your B2B SaaS company can feel overwhelming. With high stakes and countless options, its hard to know where to start.

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Why Sales & Support Need Eachother – A Teamgate Assessment

Teamgate

Collaboration between sales and support teams enhances customer experience, boosts productivity, and drives smarter sales decisions.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Dear SaaStr: What Should I Do in a Sales Audit? A sales audit should be comprehensive and focus on identifying strengths, weaknesses, and opportunities across your sales process. Heres what to include: Pipeline Health : Review the pipeline metricsdeal velocity, win rates, average deal size, and pipeline coverage. Are there enough opportunities at each stage to hit your targets?

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One-Off B2B Videos Are Killing Your Brand’s Momentum

Adhere Creative

Heres the truth no one wants to say out loud: your one-off videos are wasting time, money, and trust.

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B2B SaaS Go-To-Market Models: Zero, Light, or Heavy Touch?

Kalungi

Going direct? Selling yourself or through partners? 100% self-service model? Ask these questions to find out what SaaS GTM is right for your SaaS company.

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Solution Selling in the AI Era

Teamgate

Explore how AI is revolutionizing solution selling by enhancing customer analysis, streamlining processes, and driving measurable results.

AI 52
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Just above non-GAAP break-even (3% non-GAAP margins) 110% NRR and 95% GRR $10.5B market cap (12x ARR) This is what a 12x ARR vertical B2B leader looks like today. 5 Interesting Learnings: 1.

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Blog Content Strategy in the Age of AI: What Needs to Change?

The Daily Egg

Blogging hasn’t died; it’s just evolved. Many people now equate content with short-form videos, AI-generated snippets, or thought leadership on LinkedIn. But long-form blog content. The post Blog Content Strategy in the Age of AI: What Needs to Change? appeared first on The Daily Egg.

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Clouded Judgement 5.2.25 - Cloud Giants Report Q1 '25

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Cloud Giants Cloud Giants Q1 ‘25 Update: AWS (Amazon) : $xxB run rate growing xx% YoY (last Q grew 19%) Azure (Microsoft) : ~$77B run rate (estimate) growing 35% YoY (last Q grew 31%) Google Cloud (includes GSuite) : $49B run rate growing 28% YoY (last Q grew 30%, neither are cc) The 3 hyperscalers (Amazon with AWS, Microsoft with Azure, Google with Google

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How to Choose the Right Hosting Provider for Your Sales CRM

Teamgate

We have not even noticed how various clearly structured sales CRM systems have become the main assistants of the modern market. For retail companies and online stores that work directly with customers, this virtual software has become a key tool for organizing, automating, and analyzing sales.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Dear SaaStr: What Are Some Signs of Potential Churn Even if Usage is Strong?

SaaStr

Dear SaaStr: What Are Some Signs of Potential Churn Even if Usage is Strong? Even with strong engagement, there are subtle signs that a customer might churn. Here are a few key ones: Champion Turnover : If your main point of contact or internal champion leaves the company or gets promoted, its a red flag. Without them advocating for your product, the relationship can weaken quickly.

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Semantic Cultivators : The Critical Future Role to Enable AI

Tom Tunguz

By 2026, AI agents will consume 10x more enterprise data than humans, but with none of the contextual understanding that prevents catastrophic misinterpretations. In this presentation I shared yesterday, this is the main argument. Historically, our data pipelines have served people. We’ve architected complex pipelines to ingest, filter, and transform information in different systems of record: cloud data warehouses, security information and event management systems (SIEMs), and observabili

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User Journey vs. User Flow: Examples and When to Use Each

The Daily Egg

Both user journey and user flow are important experiences for UX designers to consider. But they aren’t the same thing. A user journey is a. The post User Journey vs. User Flow: Examples and When to Use Each appeared first on The Daily Egg.