Tom Tunguz

JANUARY 1, 2017

The SaaS product has always generated more revenue than license, but the two revenue items did contribute similar revenues in 2015, at which point the company seems to have decided to focus actively on selling SaaS. Second, license revenue jumped in 2015 to 41% of revenue and has fallen every year since. AppD has grown from $18.9M

Benchmarks 100

Benchmarks Metrics Software Review SaaS 100

Tom Tunguz

FEBRUARY 20, 2017

In 2015, Mulesoft grew 91% and in 2016 the business grew 71%. in 2015 and a estimated sales efficiency of 0.63, which implies a payback period of 19 months, right on the average. The chart above shows the subscription revenue is roughly at $150 million and professional services revenue is about $35 million this year.

Metrics 100

Metrics Benchmarks Scale Finance 100

SaaStr

DECEMBER 21, 2023

By comparison, the median growth rate for these businesses from 2015-2017 was 27%. At the same time, the 10-year benchmark rate has gone from 2.2% So o n the one hand, we can look at this data and say the average median multiple is 22% lower than the long-term average, but the median growth rate is down nearly 50%.

SaaS 284

SaaS Software Metrics Revenue 284

OpenView Labs

NOVEMBER 18, 2021

Today we released our fifth annual Financial & Operating Benchmarks Survey (formerly known as Expansion SaaS Benchmarks). product-led growth), and benchmarks well against economics that support high Free Cash Flow margins over the long term. In fact, PLG companies generate 1.7x

VP of Engineering 64

VP of Engineering Benchmarks Sales Hiring B2B 64

The Angel VC

NOVEMBER 29, 2013

It’s hard to give you a benchmark, since your conversion rate not only depends on the quality of your product and the onboarding experience but also on many other things such as leads quality, pricing and many other factors. your trial-to-paid conversion rate becomes one of the most vital metrics. Lemkin and Tomasz Tunguz.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Intercom, Inc.

FEBRUARY 18, 2020

This is a slide from a talk that I gave in 2015. I gave a talk in 2015 in our old offices when we were still running Ember 1. You might remember the dbmon examples where there were lots of flashing green boxes and Ember was just terrible at that particular benchmark. There are no new features in major releases.

Construction 221

Construction Engineering Underperforming Technical Team Benchmarks 221

Tom Tunguz

DECEMBER 6, 2016

To answer that question, we can analyze the data set of all software companies acquired over the last six years and benchmark them by enterprise value-to-revenue multiples. 2013 was a banner year, followed by a steep drop in 2015 and a slight recovery in 2016 at 11.5x. What is your SaaS startup worth in an acquisition?

Acquisition 100

Acquisition Startup SaaS Benchmarks 100

OPEXEngine

JUNE 4, 2020

Last week we published the most recent SaaS & Software benchmarks in our platform used by companies in their FP&A analyses for management, boards and investors. In the 2020 Benchmarks, we added a number of new benchmarks around compensation expense, plus, a measure of the SaaS Cash Conversion Rate, popularized by Bessemer.

Benchmarks 45

Benchmarks SaaS Technical Review Software Review 45

Neil Patel

NOVEMBER 4, 2020

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. There are several goal tracking apps for individuals which may help you keep tabs on your business benchmarks, including: Forest Strides Productive Tally Streaks. A screenshot of the Invoice & Tracking app for the Apple Watch. Productive.

Payment Solutions 145

Payment Solutions Payment Methods Social Media Business 145

Buffer Resources

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Our next iteration of the salary formula came in 2017, and this is where we first introduced the concept of a Buffer Benchmark.

Systems Review 135

Systems Review Compensation Benchmarks Scale 135

Buffer Resources

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Our next iteration of the salary formula came in 2017, and this is where we first introduced the concept of a Buffer Benchmark.

Systems Review 135

Systems Review Compensation Benchmarks Scale 135

ChurnZero

NOVEMBER 22, 2021

In this article, we cover: Budgeting Benchmarks: Do They Cause More Harm than Good? Budgeting Benchmarks: Do They Cause More Harm than Good? If you’re in the Customer Success industry, you’re probably familiar with these popular budgeting benchmarks: CSMs should manage $1 million to $5 million in Annual Recurring Revenue (ARR).

Customer Success 98

Customer Success Sales Hiring Headcount Benchmarks 98

Unbounce

AUGUST 13, 2019

Taylor joined Later near the end of 2015. That probably has something to do with their conversion rates, which average around 60%—well over any industry benchmark. How did Taylor and her team pull it off? We got the team on the phone to find out. Challenge: Building Landing Pages for Gated Content—Without a Developer.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

OPEXEngine

JUNE 2, 2022

In the US alone, VC investment in SaaS hit $90 billion in 2021, the highest on record, with over 263 US SaaS VC deals greater than $100 million – 3x the total the previous year and 7x the total in 2015, according to Silicon Valley Bank. OPEXEngine just published the latest financial and operational benchmarks to our platform.

Benchmarks 64

Benchmarks SaaS Banking Trends 64

OPEXEngine

JUNE 25, 2020

We compared benchmarks for smaller and larger private SaaS companies coming into 2020, against the same metrics five years ago in our 2015 benchmarking and focused the comparison on cash flow. Median net cash from operations had been reduced 5X times since 2015 for smaller SaaS companies.

Benchmarks 52

Benchmarks SaaS Airlines Travel 52

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. Google also enables you to benchmark your user-generated content (specifically your photo gallery) against your competitors. The frequency of searches for reviews is increasing too. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”. It’s simple.

Software Review 145

Software Review Business Sales Mobile 145

Sales Hacker

FEBRUARY 8, 2019

employees reported working remotely all or some of the time in 2017, compared to just 23 percent in 2015 and 19 percent in 2003 , per the Bureau of Labor Statistics. The right way to track rep activity is to set clear benchmarks and KPIs for them to hit. A whopping 43 percent of U.S.

Sales 77

Sales Communication Benchmarks Engagement 77

OPEXEngine

JUNE 23, 2021

Although SaaS gross margin benchmarks have improved by about 10% over the past 10 years due to greater efficiency and competitiveness in hosting costs, SaaS gross margin benchmarks show the least variation of probably any metric that OPEXEngine collects. We have introduced benchmarks for both ways of calculating the metric.

Benchmarks 52

Benchmarks Acquisition SMB Payment Features 52

Intercom, Inc.

SEPTEMBER 17, 2020

The company was originally founded in South Korea and made the move to Silicon Valley in 2015 – it quickly became adopted as a place for employees from the likes of Apple, Facebook, Google, Microsoft, and more to discuss the internal culture of their companies.

Technical Review 210

Technical Review Company Culture Sales Hiring Business Model 210

Brian Balfour

FEBRUARY 7, 2017

The biggest retention questions at SoundCloud Around late 2014 to early 2015, the SoundCloud team identified retention as an area of improvement, especially on the mobile side. It actually wasn't too bad at SoundCloud, by industry benchmarks, Andy told me. But, retention can always be better. “If

Mobile 62

Mobile Retention Benchmarks Underperforming Technical Team 62

Chart Mogul

NOVEMBER 3, 2023

The public SaaS market more than doubled in five years, from 2015 to 2020. In many ways, 2022 (Q2-ish) marked the end of … The public SaaS market more than doubled in five years, from 2015 to 2020. Pico Sarah points out how industry benchmarks are a great way to quickly asses what’s working and where you’re lagging.

AI Search 52

AI Search Benchmarks Venture Capital AI 52

Chart Mogul

MARCH 6, 2018

This somewhat risky direct listing is likely to be a benchmark for other future public listings in 2018, with the likes of Airbnb predicted to follow suit if all goes to plan. in 2015 to €5.32 Spotify even states in the company’s F-1 filing that it expects a volatile share price in the early days after listing. *The

Metrics 75

Metrics Payments EKS (Elastic Kubernetes Service) SaaS Payments 75

FastSpring

JANUARY 31, 2023

Here are two examples: On January 1, 2015, the European Union began requiring software sellers to collect and remit VAT based on the location of the buyer — not the location of the seller’s company or employees. Provide benchmarking and segmentation tools. For example, they will show different MRR. Monitor user engagement and churn.

Payment Services 147

Payment Services Payment Methods Merchant Services Software Review 147

How To Buy Saas

AUGUST 28, 2024

The concept was first popularized in February 2015 by venture capitalist Brad Feld. Helps in Benchmarking: When you are evaluating The Rule of 40, you can benchmark your performance against other businesses and competitors and evaluate your strengths and weaknesses.

SaaS 52

SaaS Business Scale Benchmarks 52

SaaSHolic

FEBRUARY 8, 2023

The right timing allows you to achieve higher rates of productivity while continuing to meet your organizational benchmarks. It All Comes Down to Timing Bill Gross of Idealab gave a TED Talk in 2015 in which he delineates timing as one of the top five factors that determine the success of a startup.

Technical Review 52

Technical Review SaaS Business Market Research 52

OpenView Labs

MAY 29, 2020

Not even Burry was immune to investor redemptions in the year leading up to the great financial crisis despite his repeated pleas to be benchmarked over 5+ years. A 5+ year horizon is idealistic considering that management teams report (are judged) quarterly, which anchors even the longest term investors in 3 month intervals.

Marketing 52

Marketing SMB Benchmarks Pricing 52

Chart Mogul

FEBRUARY 11, 2020

Looking at industry benchmarks are interesting, but the only real test is tracking your company’s progress over time. This article was originally published on the ChartMogul blog on November 9, 2015. Therefore, you’ll measure your conversion rate from free trial to paying subscriber. What a $4K DSLR can teach you about SaaS onboarding.

Onboarding 132

Onboarding SaaS Technical Review Churn 132

OPEXEngine

FEBRUARY 1, 2022

According to Gartner , the SaaS industry has grown from $35 billion in 2015 to $145 billion in 2021. Analytics builds a deep understanding of the efficiency in the business and where you can do better by benchmarking against the best in class. But this kind of hypergrowth doesn’t happen overnight.

SaaS Payments 52

SaaS Payments Payment Services Payment Solutions SaaS 52

ProfitWell

MARCH 12, 2020

You can find the full data breakdown and benchmarks linked here if you're interested in digging a bit deeper. That's up from just over 100 million at the end of 2018 and more than double the 50 million Americans who were using Prime at the end of 2015,” reports Fortune. Not exactly. New) Walmart+ vs. Amazon Prime.

SaaS Payments 52

SaaS Payments Payment Services Payments Venture Capital 52

ProfitWell

NOVEMBER 1, 2019

David Cancel, founder and CEO of Drift, shared a simple solution in his talk at SaaSFest 2015 : design your internal metrics for every department to incentivize customer retention. Map out and benchmark the user journey. This one change, he argued, could help SaaS companies dramatically improve their retention rates.

Retention 56

Retention Strategy Underperforming Technical Team SaaS 56

BetterCloud

SEPTEMBER 30, 2021

This is nearly a 7x increase in SaaS app usage since 2017, and almost a 14x increase since 2015. Up from an average of 80 apps last year, this year organizations use 110 apps, for a 38% increase. The biggest SaaS management challenge? Lack of visibility. More SaaS brings more challenges.

Scale 59

Scale Trends SaaS Operational efficiency. 59

How SaaS Works

OCTOBER 7, 2019

A consumer survey on inbound vs outbound marketing efficacy by Moz back in 2015 provides insights on consumer purchasing behavior which supports the evolution of today’s SaaS lead generation tactics. The 2015 Moz survey foreshadowed the decline of email marketing for new lead generation?—?“44%

SaaS 40

SaaS Social Media Sales Funnel Content Marketing 40

All that Saas

MAY 1, 2021

Launched in 2015, iFluenz is among one of the best influencer advertising platforms. It also includes YouTube analytics, Competitor Benchmarking, priority support, and historical data. Benchmarking: helps you increase your share of influence by measuring your performance with the competitors. Premium Support – $149/month.

Payments 52

Payments Payment Methods Payment Solutions Payment Services 52

The Marketing & Growth Hacking Publication

MARCH 10, 2019

Make sure you follow the benchmarks set by articles that already rank high?—?see Bas van den Beld in the article “The Meaning of and How To Create Valuable Content” : What is the most heard advice when it comes to Content Marketing and Search Marketing in 2015? My guess is: “make your content valuable to your readers”.

Content Marketing 40

Content Marketing Growth Hacking Mobile Engineering 40

Chart Mogul

FEBRUARY 11, 2020

Looking at industry benchmarks are interesting, but the only real test is tracking your company’s progress over time. This article was originally published on the ChartMogul blog on November 9, 2015. Therefore, you’ll measure your conversion rate from free trial to paying subscriber. What’s the best onboarding plan for B2B SaaS?

Onboarding 52

Onboarding SaaS Technical Review Churn 52

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. They offer app store page audits, A/B testing for your page and comprehensive ASO analytics and benchmarking.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

SmartKarrot

JANUARY 15, 2021

In 2015, venture capitalists began to popularize the Rule of 40 as a health check for SaaS companies. Who should follow The Rule of 40 benchmark? Benchmarks of Rule of 40. There are certain benchmarks that make it clear about the financial health of the company. Below 40 %. Equal to 40 %. Above 40 %.

SaaS 10

SaaS Benchmarks User Experience Customer Success 10