What's table stakes in SaaS, anno 2015

The Angel VC

Yesterday I shot off a Tweetstorm about some important developments that I'm observing in the SaaS world as we're entering 2015. What that means is that in 2015 there's no excuse for not understanding your metrics, for not doing great content marketing, for not being focused on customer success, for being clueless about sales and marketing or other rookie mistakes. So how can SaaS entrepreneurs get ahead of the pack in 2015?

Insights from Shop.org 2015

ReSci

The post Insights from Shop.org 2015 appeared first on ReSci The Retention Science team had a blast this week with Shop.org, held in Philadelphia this year! We had the opportunity to interact with some amazing brands, learn about the latest and greatest in retail, and hunt down some authentic cheesesteaks in the City of Brotherly Love.

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The 2015 Update on SaaS Trust Sites

Aber Law Firm

The post The 2015 Update on SaaS Trust Sites appeared first on Software Attorney. Building trust as a concept. A while back I wrote a blog post about Trust Sites , and why, if you are a SaaS company, you should have one (outside of your SaaS agreement).

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Highlights from Bronto Summit 2015

ReSci

The post Highlights from Bronto Summit 2015 appeared first on ReSci The annual Bronto Summit wrapped up last week in Miami, FL. Our sales team went out to meet all fellow Brontos, soak up some rays, and listen to awesome keynotes. They've come back enviably tan and excited to share what they learned. We keep….

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Startup Investment Trends in 2015

Tomasz Tunguz

In the last six months, VCs have invested more than $57B according to Mattermark data , which puts 2015 on pace to exceed 2000 as the year the most venture capital will be deployed, ever. Which sectors are benefitting from all these venture dollars? The chart above contrasts the top 12 sectors receiving venture funding in the US, and plots the relative share of dollars invested by month.

Trends In Startup Acquisition Market in 2015

Tomasz Tunguz

But M&A velocity has slowed in 2015 compared to 2014 - at least through the first quarter. 2015 Q1 activity, meanwhile, has declined. On the whole, 2015 has seen a decline in M&A activity, though premium companies do command higher prices than before. It’s hard to say why M&A and IPO activity have seen declines in 2015. This time last year, I analyzed the state of the startup acquisition market. Two key trends surfaced.

A closer look at the 6 things to pre-empt 90% of Due Diligence

The Angel VC

Since last week's post about 6-7 things to pre-empt 90% of Due Diligence was liked/shared/retweeted quite a bit, I'd like to follow up with some additional details on what exactly SaaS Series A/B investors will look for when you supply them with the data and material that I've mentioned.

The Seed Investment Market in 2015

Tomasz Tunguz

And what does it mean for 2015? As for 2015, the data indicates seed investors are concentrating their investments in fewer deals, but willing to invest more. In addition, as Sam Altman pointed out yesterday, the dynamics of the M&A market feel like they are changing: anecdotally, it seems talent acquisitions are down at least 2-3x from a year ago — Sam Altman (@sama) March 2, 2015. I adjusted February 2015 Crunchbase data in this way to create the 2014 analysis

Avoiding Poor SaaS Customer Alignment

Chaotic Flow

When I’m not completely absorbed with my agile marketing software startup , I do a bit of SaaS consulting on the side. SaaS colleagues come to me with a wide variety of problems from positioning to sales compensation to churn analysis, but lately I’ve noticed a common theme: poor SaaS customer alignment.

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How to bring your email marketing to speed in 2015

ReSci

Email marketing still rules in terms of digital marketing, how you can make it work for you in 2015. The post How to bring your email marketing to speed in 2015 appeared first on ReSci

The 2015 Update on SaaS Trust Sites

Aber Law Firm

The post The 2015 Update on SaaS Trust Sites appeared first on Software Attorney. Building trust as a concept. A while back I wrote a blog post about Trust Sites , and why, if you are a SaaS company, you should have one (outside of your SaaS agreement). Well, since them a lot has happened so I wanted to provide you with an update. What is New. Salesforce.com has updated their Trust Site. – Take a look at their new site. link].

Cloud 40

The 2015 Update on SaaS Trust Sites

Aber Law Firm

The post The 2015 Update on SaaS Trust Sites appeared first on Software Attorney. Building trust as a concept. A while back I wrote a blog post about Trust Sites , and why, if you are a SaaS company, you should have one (outside of your SaaS agreement). Well, since them a lot has happened so I wanted to provide you with an update. What is New. Salesforce.com has updated their Trust Site. – Take a look at their new site. link].

Cloud 40

The 2015 Update on SaaS Trust Sites

Aber Law Firm

The post The 2015 Update on SaaS Trust Sites appeared first on SaaS Agreement. Building trust as a concept. A while back I wrote a blog post about Trust Sites , and why, if you are a SaaS company, you should have one (outside of your SaaS agreement). Well, since them a lot has happened so I wanted to provide you with an update. What is New. Salesforce.com has updated their Trust Site. – Take a look at their new site. link].

The 2015 Update on SaaS Trust Sites

Aber Law Firm

The post The 2015 Update on SaaS Trust Sites appeared first on Software Attorney. Building trust as a concept. A while back I wrote a blog post about Trust Sites , and why, if you are a SaaS company, you should have one (outside of your SaaS agreement). Well, since them a lot has happened so I wanted to provide you with an update. What is New. Salesforce.com has updated their Trust Site. – Take a look at their new site. link].

Our Top Picks for Experian Client Summit 2015

ReSci

We're excited to be attending Client Summit 2015 from July 29-31 in Las Vegas in a few days. The post Our Top Picks for Experian Client Summit 2015 appeared first on ReSci This year's Summit focuses on the latest technology, trends, data and analytics, which is right up our alley. 3 days of inspiring speakers, networking, and learning for marketers at all levels….

Our Top Picks for Shop.org Digital Summit 2015

ReSci

The post Our Top Picks for Shop.org Digital Summit 2015 appeared first on ReSci Shop.org Digital Summit is one of the best places for digital and multichannel retailers to discover innovative ideas, trends, and insights on best practices in the industry. Customer engagement, reducing churn, marketing analytics, and mobile engagement are issues retailers constantly….

Aligning SaaS Customer Success

Chaotic Flow

SaaS businesses develop intimate, long term relationships with their SaaS customers. Keeping that relationship positive and aligned over the years is a real challenge. In fact, many public SaaS companies have yet to turn a profit. If they don’t keep their customers around for years, then all that capital invested in customer acquisition will have gone to waste. This is the third post in a series that explores the importance of SaaS customer alignment across the SaaS customer lifecycle.

Finding SaaS Product-Market Fit

Chaotic Flow

Finding product-market fit is a central, early stage challenge of every startup. SaaS startups, however, have unique advantages. Unlike consumer Internet products, SaaS products are essential business tools. SaaS customers take them very seriously. SaaS customers want to provide feedback and they want to see that feedback acted upon in a timely fashion. In other words, SaaS customers want product-market fit as much as the SaaS vendor.

Aligning SaaS Customer Acquisition

Chaotic Flow

SaaS businesses can be overwhelmingly complex. If the multi-tenant, cloud-based technology isn’t enough, there’s the recurring revenue model which creates all kinds of challenges from accounting to sales compensation to funding. Then, there’s the marketing. Getting noticed on the Internet gets harder every year and almost every SaaS product category has a crowded field of competitors. And of course there is mobile, which should come first right?

Better, Faster, Stronger: 2015’s New-Old Retention Marketing Trends

ReSci

Even before the last post-holiday sale offers hit inboxes in 2014, the eCommerce blogosphere was flooded with predictions for 2015. The post Better, Faster, Stronger: 2015’s New-Old Retention Marketing Trends appeared first on ReSci Social media gurus, tech-news junkies, and digital marketers all had plenty to say about the coming year, which ranged from the logical (the importance of the customer….

3 Ways Social Media Continues to Drive Sales in 2015

ReSci

The post 3 Ways Social Media Continues to Drive Sales in 2015 appeared first on ReSci Social media advertising isn't new ' Facebook ran its first ad in 2005 ' but it has evolved significantly. As the world continues to cater to an ever-growing base of online consumers, it's becoming increasingly important for retailers to explore new ways to use channels like Facebook,….

Move aside, Sheep/Goat – 2015 is the Year of Mobile

ReSci

The post Move aside, Sheep/Goat – 2015 is the Year of Mobile appeared first on ReSci Happy Lunar New Year! While there's been some debate on whether it's the year of the Sheep or the Goat, we're calling it as irrelevant: in our book, it's definitely the year of mobile. 58% of American adults….

Marketer’s Guide: Top Picks for the 2015 Bronto Summit

ReSci

The post Marketer’s Guide: Top Picks for the 2015 Bronto Summit appeared first on ReSci The Bronto Summit starts next Monday, and we're so excited to participate - in Miami, no less! Our partners at Bronto have put together a jam-packed four days of speakers, workshops, and keynotes that will engage and inspire. We had a hard time not picking every session to highlight, but here are….

The problem with month-over-month growth rates

The Angel VC

Most fundraising decks contain a slide with a chart that looks roughly like this: Chart #1 Or this: Chart #2 I’ve also seen charts that look like this: Chart #3 Or this: Chart #4 Chart #3 and #4 are good for a LOL (or a “WTF!”, depending on your sense of humour), and fortunately we’re not getting too many of these (if you don’t know what I’m talking about, take another look at the charts). A chart that looks similar to #1 or #2 is something we look at on a daily basis, though.

Achieving SaaS Customer Alignment | Ebook

Chaotic Flow

When your SaaS business is well aligned, your SaaS customers consistently take positive actions that lead to positive business outcomes: they try, they buy, they upgrade and they refer you to a friend. When you are poorly aligned, your SaaS customers consistently take negative actions that lead to negative business outcomes: they bounce, they negotiate, they complain, and they churn. SaaS businesses develop intimate, long term relationships with their customers.

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6 reasons to be bullish on SaaS

The Angel VC

2) Billions of dollars of on-premise revenues are still up for grabs In spite of this tectonic shift of deployment preferences, IDC estimates that in 2015 the market share of on-premise deployments in the enterprise applications market is still almost 80%. Yesterday I argued that SaaS founders and investors shouldn’t worry about short-term movements of SaaS stocks and said that there are a lot of reasons to be bullish about the Cloud. Here are some of them.

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Introducing Jenny Buch, Talent Manager at Point Nine

The Angel VC

Once a startup has released the first version of its product, raised some funding, started to get the word out and is getting some traction, the biggest challenge almost always becomes hiring. No matter how great the founders are and how much good advice they get from investors and advisors: You need people to get s**t things done. And before long, you need more people (AKA managers) to help other people get s**t things done, too.

The Fastest Growing Areas of Startup Investment in 2015

Tomasz Tunguz

Earlier this week, we examined the trends in the major categories of startup investment including eCommerce, Software, Social Networking and Education. But which lesser known startup sectors are starting to raise venture dollars? Where are founders finding unique opportunities to innovate? Bitcoin is the fastest growing sector followed by photo sharing and physical storage (which includes moving and self storage companies).

The evolution of the SaaS landing page

The Angel VC

When you look at the landing pages (or homepages or marketing sites, however you want to call them) of today's SaaS companies, they usually look quite beautiful. They typically have a clean, simple and friendly look, with very little text and a lot of images or videos. In many cases, these websites could just as well advertise a consumer product.

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Key Revenue Metrics for SaaS companies

The Angel VC

Thanks to Nick Franklin for reviewing a draft of this post! When I talk to SaaS startups and take a look at their metrics, it still happens quite often that some of the numbers aren’t quite clear to me and it takes some time to clarify things. I’m not referring to sophisticated reports or analyses but to the much more mundane question of what exactly people mean when they use a term like “revenues”.

A simple tool to improve your 2016 planning

The Angel VC

In my last post I wrote about the problem with month-over-month growth rates. One of the issues I talked about was that when your revenue plan numbers are based on a constant m/m percentage growth figure (i.e. you're projecting to grow exponentially), your short-term objectives are likely too low relative to your longer-term goals. As an example, I showed a (fictional) SaaS startup that wants to grow from $1,000 in MRR to ~ $85,000 in MRR within one year.

2015 Software Startup IPOs and M&A - What Does the Data Imply for 2016?

Tomasz Tunguz

But compared to 2014, 2015 was a meager year for startups looking to go public or be acquired. Through November 1st 2015, transaction values dipped 40% to $6.8B. However, in 2015 the median acquisition was worth $410M, compared to $193M in 2014, indicating that buyers are not buying as frequently, but when they are, they spend more. In 2015, the IPO Market stalled. So far in 2015, only Xactly has gone public raising $56M.

Why we politely ask for a deck first

The Angel VC

When founders reach out to us to pitch us for an investment, they usually have a fundraising deck which they’re happy to send over. But every so often it also happens that a founder wants to set up a call or a meeting before sending over any material. In these cases I usually ask the founder if he or she could send us a deck first, with a view to have a call or meeting as a potential second step.

Sessions You Won’t Want to Miss at Etail East 2015

ReSci

The post Sessions You Won’t Want to Miss at Etail East 2015 appeared first on ReSci. Etail East is kicking off in less than a week. Multi-channel retail and innovation in eCommerce are major themes, and there's a lot of emphasis on what's new in mobile as well. To kick-off the start of…. Uncategorized Etail East

6 things to pre-empt 90% of Due Diligence

The Angel VC

The founder of a portfolio company recently asked me what kind of numbers and other material he'll need when he goes into his next round of fundraising. He wanted to make sure that when he starts talking to new potential investors, he'll have answers ready to most of the questions he'll be asked. That was a great question. By putting together a comprehensive set of data you can pre-empt 90% of the questions which investors will ask you when they assess a potential investment.

By the time you're at $2-3M in ARR, you need a VP of Sales who's done it before

The Angel VC

For most SaaS startups, the VP of Sales (along with the VP of Marketing) is one of the most crucial hires they need to make. Unless you have a no/low touch sales model and you're growing virally (a.k.a. you're successfully hunting flies or mice ), someone needs to build a scalable sales organization, whether it's an inside sales team (a.k.a. hunting rabbits or deer ) or a field sales team (a.k.a. hunting elephants ). It's also one of the toughest hires. Jason M.

Hyper-growth in SaaS

The Angel VC

SaaS Growth in 2015 Something is changing though. in 2015 Consumerization of the enterprise is happening on the product and business model level Freemium is a valid strategy in enterprise SaaS ? I haven’t seen a vertically focused cloud company scaling this fast, but who knows what the rest of 2015 holds. Following his well-received guest post about cohort analysis , here comes another guest post from my colleague Nicolas. Enjoy!

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Our Top Picks of Can’t-Miss Sessions at Salesforce Connections 2015

ReSci

The post Our Top Picks of Can’t-Miss Sessions at Salesforce Connections 2015 appeared first on ReSci Salesforce Connections, one of the biggest and best events for digital marketers, is finally here! Our partners at ExactTarget have put together three days of inspiring keynotes, informational breakouts, hands-on training, networking, and more.….

Take a Sneak Peek at This Year’s Adobe Summit 2015

ReSci

It's a nice time of year to hit the slopes and there's no better way to do so than in Salt Lake City, Utah at the Adobe Summit 2015, where attendees will enjoy winter sports, networking, and learning from some of the greatest minds in marketing. The post Take a Sneak Peek at This Year’s Adobe Summit 2015 appeared first on ReSci

What makes fundraising so stressful?

The Angel VC