Buffer Resources

SEPTEMBER 3, 2024

Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. In this article, I’ll outline the strategy we used to go from 4,000 to over 9,500 LinkedIn followers, including the types of content that have performed well and the tactics we've used to maximize engagement. more likes and 2.6x

Social Media 106

Social Media B2B Interviewing New CTO 106

Intercom, Inc.

MAY 16, 2018

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

User Pilot

JUNE 26, 2024

Customer success webinars are a great way to unlock insights about improving your customer experience and product engagement. It will provide you with a comprehensive list of the best on-demand and upcoming webinars on diverse customer success topics you should watch this year. Featuring : Lusine Sargsyan from Userpilot.

Customer Success 105

Customer Success Onboarding User Experience Engagement 105

USIO

JUNE 12, 2024

Skyrocketing Company Valuation by Up to 300% Fact: The average SaaS company grows 30% annually, but with the right strategies, valuations can triple*. What You’ll Gain Expert Insights and Strategies: Learn directly from the leaders who have successfully navigated the complexities of SaaS payments.

Payment Solutions 130

Payment Solutions Payments Payment Methods Software 130

SaaStr

JUNE 10, 2020

You can wing it in the early days, but you need a firm ratio and strategy after that. Webinars and similar. Webinars are an underrated asset. Do a weekly webinar on something. What % of your soft and hard budget for events goes to retention, and what % to lead gen?

Marketing 327

Marketing Customer Success Retention Content Marketing 327

User Pilot

APRIL 30, 2025

Use referral programs to spread the word about your app The best growth strategy is a happy user who invites their friends. Increase app users with a referral marketing strategy. Lets look at three strategies that actually keep users engaged: 1. Duolingo’s gamification strategy. Canvas app store optimization.

Strategy 66

Strategy Mobile Systems Review Scale 66

User Pilot

AUGUST 23, 2024

His extensive experience at leading companies like IBM and Snyk now fuels his passion for guiding others in crafting and executing impactful growth strategies. Having previously worked with giants like IBM and Snyk, Ben now uses his experience to guide others in creating sustainable and impactful growth strategies. Keep on reading.

Scale 104

Scale Acquisition Retention B2B 104

USIO

JULY 1, 2024

While many strategies involve significant investments in marketing, sales, and technology, there are also effective methods to boost recurring revenue that require minimal financial outlay. In the competitive world of Software as a Service (SaaS), generating recurring revenue is essential for sustainable growth.

Payments 306

Payments SaaS Payments Payment Solutions Payment Services 306

Neil Patel

AUGUST 16, 2021

You’ve still got to turn the lead into a customer, but it’s the starting point, and once you’ve got a sales pipeline full of leads, it’s much easier to tweak your sales strategies. Hack #2: Link to your webinars directly in your content. This is quite different from a webinar landing page that doesn’t offer much value to the user.

Strategy 145

Strategy Social Media Underperforming Technical Team Development Team Review 145

User Pilot

FEBRUARY 13, 2024

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. What is a product webinar? You can use your findings and improve your in-app marketing with Userpilot.

Sales Hiring 105

Sales Hiring Generative AI AI Leadership 105

User Pilot

AUGUST 23, 2024

His expertise helped these companies adopt a product-led growth strategy to accelerate their success. Wes shares actionable strategies to cut acquisition costs, scale efficiently, and maximize customer lifetime value by leveraging a product-led approach. Perfect for anyone looking to deepen their understanding of PLG.

Scale 105

Scale Customer Lifetime Value Consulting Acquisition 105

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. Most of these SaaS marketing strategies require little money, which is great for those lean, mean teams looking to get the most bang for their buck. What is the best strategy for events? Keep doing it. It’s too much.

Outsourcing Services 262

Outsourcing Services Scale Outsourced Development Marketing 262

SaaStr

MAY 7, 2020

Webinars almost always work. More on how here: Webinars Almost Always Work. But the content we produce without goals, without a core target audience in mind, with a strategy. In these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. Which is good. Podcast almost always work.

Content Marketing 299

Content Marketing Investment Metrics Marketing 299

Sales Hacker

DECEMBER 18, 2023

Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measurable returns through ABSD. The post Stori Sample Webinar: Title Goes Here, Page Demo Below appeared first on GTMnow. Implementation.

Technology 118

Technology Development Strategy Sales 118

User Pilot

OCTOBER 22, 2023

Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal. In this post, we’ll explain why this is true, how webinars may be used to increase engagement, and what to keep in mind when creating an effective webinar with this objective.

Engagement 105

Engagement SaaS Onboarding Marketplace as a Service 105

SaaStr

DECEMBER 28, 2022

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. And which tactics and strategies to prioritize to get there. They may like events and press, but hate webinars and prospect dinners. You may be right. Especially stretch CMOs.

Scale 69

Scale Sales Hiring Growth Hacking SMB 69

SaaStr

SEPTEMBER 26, 2022

Why data storytelling should be part of your marketing strategy. Employees are spending 36% less time on strategy this year than the previous year. . Many people prefer to spend more time on strategy and less on execution. . It prompted website visitors to wonder why they were spending less time on strategy than before.

Scale 263

Scale Revenue Data Marketing 263

SaaStr

FEBRUARY 9, 2021

Sometimes, well, Zoom has a simpler webinar product too if all you need is broadcast capabilities. After Covid hit, we needed to do a lot more webinars and digital events! Land-and-expand strategy. Haven’t they been around forever? They were founded in 1998 (!). Are they as good as Zoom? marketers).

Scale 289

Scale Enterprise Scaling Cloud 289

Buffer Resources

AUGUST 26, 2024

  To pinpoint what works best for you, I'd encourage you to start with a social media content strategy and, from there, experiment with different types of content in your social media content calendar. The latter is a particularly great strategy on Threads, where niche communities are often ready to lend a hand.

Social Media 115

Social Media Trends Branding Engagement 115

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

SaaStr

APRIL 20, 2024

Marketing Strategies and Best Practices Successful marketing strategies are not simply replicable tactics but a combination of factors including timing and luck. Founders should support their hires’ strengths rather than undermining them, even if they personally don’t believe in the strategy.

Sales Hiring 306

Sales Hiring Startup Marketing Technical Review 306

Tom Tunguz

JUNE 20, 2023

Marketing teams develop a portfolio of different strategies to acquire leads. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. On some rainy Tuesday, the weekly webinar attracts an unusually promising audience. Some days, content marketing works. How can I use them?

Marketing 230

Marketing Outsourced Development Machine Learning Artificial Intelligence 230

SaaStr

AUGUST 16, 2022

A weekly webinar. Do a Weekly Webinar. So if you are frustrated that partner marketing isn’t working, or is too hard, don’t blame the channel or the strategy. And again, it’s just fine to start small. More here. #2. You just have to do it every week. It’s OK if just a few come at first.

Scale 332

Scale Sales Hiring Marketing SaaS 332

SaaStr

JUNE 13, 2022

That’s a decent strategy even today — if things go perfectly. And that means, like a niche webinar, you can invite as many folks as you want. Even if you don’t have to. In the crazy times of 2H’20-2H’21, founders treated investors more and more as fungible commodities. Raise the more, for the least, as fast as possible.

Trends 290

Trends Communication Engagement Strategy 290

User Pilot

OCTOBER 19, 2024

As such, you must tailor your strategies to meet your target customers’ specific needs and expectations. It is, thus, important that you carefully craft your strategy to improve satisfaction. Here are 11 proven strategies to help you do just that: 1. Send targeted webinar offers to improve customer success.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

Kellblog

MARCH 18, 2024

Just a quick post to highlight a Balderton Capital webinar I’m doing this week on Wednesday, March 20th at 8:00 AM Pacific, 3:00 PM UK, and 4:00 PM CET. In another, it’s critical and captured in age-old strategy tools like the Ansoff Matrix. The registration link is here.

Marketing 107

Marketing Finance AI B2B 107

Intercom, Inc.

JANUARY 18, 2023

In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. ” Chip Lay, Director of Product Strategy at Fullstory.

Strategy 118

Strategy Retention Churn Acquisition 118

SaaStr

JULY 16, 2020

Not getting folks to your boring webinar via a complex URL. #4. So perhaps the best strategy is to mix the brands in with the brands-to-be. #5. But announcing new product features, or reinforcing brand messaging, seems to perform very well. Get people excited in 15 seconds. That’s the job. Yes, brands matter. But switch it up.

Marketing 290

Marketing Branding SaaS Strategy 290

SaaStr

AUGUST 20, 2020

Overhype your webinar or product feature on Twitter, and folks will unfollow you. Use it for that, and your strategy may evolve. Comments and similar engagement can seem high, but many of the Likes and Comments will be one-offs from folks that don’t really know who you are. This is maybe its #1 benefit. That moves the needle.

Communication 277

Communication B2B Branding Engagement 277