ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

NOVEMBER 2, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. In terms of the product market fit falling apart. Is something very important because when we think about simplicity, you don’t want to present an invoice every time they want additional help.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople.

Scale 218

Scale Sales Hiring Scaling Revenue 218

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. Your finance team needs to manage multi-currency invoices.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Net present value: This calculates the present value of future cash flows associated with an engineering project.

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

Kellblog

JULY 8, 2020

They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK: That embrace needs to be deeper than just go-to-market; it has to include product in some way.). Ignoring churn greater than 15%.

Sales Hiring 140

Sales Hiring Startup Software Review Enterprise 140

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. What sets Spendesk apart.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

JUNE 9, 2023

Funnel charts are easy to interpret and are brilliant for presenting and communicating data to internal and external stakeholders. Stacked bar charts are an alternative data visualization tool that is great for presenting comparisons, relative contributions, and historical trends. Why visualize data through a funnel chart?

SaaS 84

SaaS User Experience Onboarding Sales Funnel 84

User Pilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. Dichotomy questions are usually presented in the following format – happy/unhappy, yes/no, agree/disagree, etc.

Underperforming Technical Team 87

Underperforming Technical Team Scaling Onboarding Product Marketing 87

User Pilot

NOVEMBER 27, 2023

The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. Customer churn rate formula To calculate the churn rate , divide the total number of customers lost by the total number of customers present at the start of a time period. Then subtract the two to get net revenue lost.

Churn 84

Churn Retention Benchmarks Customer Lifetime Value 84

ChurnZero

NOVEMBER 4, 2022

If your CFO denies your budget requests, be ready to present them with a tradeoff. “If Customer Success can catapult its rank by owning product-market fit. The most valuable role that CS leaders can play is to own product-market fit for their business, says Chris. Learn from three SaaS CEOs.

Customer Success 98

Customer Success Scale SaaS Finance 98

Frontegg

DECEMBER 2, 2021

You simply don’t know who will be using your product – you only assume. You build it and start the product-market-fit quest. For that to happen, you need to open your product for wide usage and talk to users to hear their sincere feedback. Your product needs to support top-down (demo?POC?Sales)

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

ChurnZero

OCTOBER 5, 2021

Are your compensation plans setting your business up for longer-term success or subscription contraction? You’ll know you’ve found your product-market-fit when strangers start becoming paying customers. An absolutely fantastic presentation by @karenpeacock , @intercom CEO at #SaaStrAnnual. saastrannual.

Customer Success 95

Customer Success Scale Customer Lifetime Value Compensation 95

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

ProfitWell

OCTOBER 1, 2019

Plus, Recurly raises dough, Medium talks product marketing, and Beyond Pricing helps the common folk make a buck. Your top subscription news. Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 million to boost subscription revenue with machine learning.

Technical Review 40

Technical Review Sales Recruiting Airlines Subscription 40

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

MAY 22, 2023

For SaaS businesses, we can define customer loyalty as the customers’ willingness to repeatedly renew their subscriptions. Repeat customers typically spend more than new customers and present more opportunities for account expansion. Users are more likely to stick with you when they know how to properly use your product.

Onboarding 80

Onboarding Social Media Retention Branding 80

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. There are times when users don’t always get your product on the first try. Product Marketing Manager. Source: imgflip. Best, Anna.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

User Pilot

FEBRUARY 20, 2023

Pendo retention analysis Retention analysis allows teams to find out if users stay with the product and keep using it repeatedly over time. This is an indication of how valuable they find the product. Pendo allows you to collect retention data and present it in a very accessible way.

Software Review 98

Software Review Systems Review Underperforming Technical Team Mobile 98

Intercom, Inc.

MARCH 25, 2019

When you’re trying to validate an idea, work out product-market fit or find the right business model, you’re going to make a bunch of mistakes. But you should also be asking why at the point of the break up, and then use this as input into your product roadmap and strategy. Dealing with reality.

Churn 183

Churn Wireless Growth Hacking Construction 183

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Intercom’s model presents a useful way to think about this: Source: Intercom. What’s the first thing you start to think about?

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

CustomerSuccessBox

SEPTEMBER 20, 2021

dubs itself as “the podcast for subscription economy pros,” but the lessons they present are applicable in many other markets. Episode length: 30-45 minutes ‍ Churn.fm Host, Andrew Michael is a wealth of CS information, and it gets better when he’s sharing insights and war stories with his engaging guests.

Customer Success 52

Customer Success Interviewing B2B Subscription 52

Chart Mogul

MAY 3, 2023

It’s like trying to scoop water out of a sinking boat faster than it’s sinking.” – Parker Moore, Head of Customer Success at Vitally For early-stage companies, retention is an indicator of product-market fit. “If If you’re an early-stage company your retention is a key sign of your product-market fit. You have less noise.

Retention 52

Retention Trends B2B SaaS 52

User Pilot

FEBRUARY 26, 2023

How would you feel if you could no longer use our products? This is a question used in product-market fit surveys. Startups use these surveys in the early stages of product development to measure the degree to which a product satisfies market demand. How would you rate the value for the cost of the product?

Retention 97

Retention Scale Underperforming Technical Team Churn 97

User Pilot

NOVEMBER 23, 2023

As they get larger or introduce new product lines too quickly, we often go too broad with the market that we’re serving and start losing touch with the customer’s needs. In other words, the product-market fit becomes weaker for some of the target audience. The product momentum gap by Dave Martin.

Scale 95

Scale Underperforming Technical Team Sales Recruiting Software Review 95

User Pilot

OCTOBER 15, 2023

By enhancing the customer experience, CRO ensures a seamless user journey and brings financial benefits such as lowering acquisition costs and enhancing Monthly Recurring Revenue (MRR). On the other hand, individual users are presented with a checklist. Notion’s first-time user experience.

SaaS Payments 99

SaaS Payments Payment Methods Payment Solutions Payments 99

Intercom, Inc.

MARCH 12, 2020

Since then, he’s made an art out caring for customers as a New York Times bestselling author, C-suite advisor, and the “Chief Amazement Officer” of his company, Shepard Presentations. Many view memberships and subscriptions as the model of the future. Ali: I’m a product marketer. One way to avoid this slow death?

Airlines 164

Airlines Technical Review Subscription Payment Features 164

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. The Inside Sales representative then reaches out to each interested customer and attempts to move them to a paid subscription.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Totango

NOVEMBER 5, 2021

During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Check out a recap of some of the questions and answers from the session below.

Scale 110

Scale Engagement Scaling Strategy 110

SaaStr

NOVEMBER 16, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. It was a subscription based model. Honestly, Andy, as do so many founders today and they say the biggest, biggest challenge is we cannot find great product marketers. Harry Stebbings.

Sales Hiring 190

Sales Hiring Scale Leadership Sales Enablement 190

Unbounce

SEPTEMBER 16, 2021

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. In the example below, Noom leverages the high-yielding keyword “diet” to capture the attention of its target audience and present a bold alternative. Image courtesy of Squarespace.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

User Pilot

FEBRUARY 22, 2024

Drive recurring revenue : Loyal customers spend more through repeat purchases over time. When customers are engaged, they are more likely to renew their subscriptions and try new products. It is an indicator of product-market fit and shows businesses who their most loyal customers are.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

Point Nine Land

NOVEMBER 10, 2020

If you’re an early-stage SaaS startup, still in the process of getting to Product/Market Fit, or doing your first experiments to attract and convert leads, you shouldn’t worry too much about customer lifetime value (LTV or CLTV) and related metrics. In consumer subscription businesses, the effect tends to be even more pronounced.

Outsourced Development 97

Outsourced Development Customer Lifetime Value Churn Forecasting 97

User Pilot

JANUARY 27, 2023

Eye-tracking uses webcams to record where users look on a webpage or dashboard and presents it in a heatmap for ease of analysis. By testing the product or feature prior to the launch with real users, you can gather user feedback and validate your product-market fit. How satisfied are you with the product/feature?

Management 97

Management Interviewing Data Trends 97

ChurnZero

OCTOBER 4, 2019

My goal with this tool was to present better customer reporting to executive leadership so that we would collectively understand the health of our client base. Marcel Andrei, Customer Success and Product Marketing Manager, Paymo. I’m naturally an empiricist and like to make decisions based on data.

Customer Success 40

Customer Success Sales Hiring Scale Underperforming Technical Team 40

Chart Mogul

OCTOBER 3, 2019

The design of your product? After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Intercom’s model presents a useful way to think about this: Source: Intercom. What’s the first thing you start to think about? Oh yeah, that thing.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52