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Card-Present Tokenization: Keep Customers Happy and Accept Credit Cards with Zero Friction

Stax

They value seamless shopping experiences that allow them to buy quickly and effortlessly, regardless of platform or location. This applies not just to the purchasing experience but also to payments. Essentially, you’ll be able to reuse that token to process payments and refunds later on. Consider the following.

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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Alex: The other side of the equation on customer acquisition is monetization. One of the criticisms of SMB software is that each customer can only provide so much revenue. For both of you, subscription is a smaller-to-no piece of the story. Mercury has never monetized via subscription and just focused on payments and float.

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When and How to Build Second Products

Casey Accidental

This is part three in a series of posts related to some presentations I did for the TCV Engage Summit. The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. I have written more about platforms here.

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The 2 Types of SaaS Pricing Localization (and When to Use Them)

Chart Mogul

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. We also shared that revisiting your monetization strategy is an essential part of growing your business. What is pricing localization?

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SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

Mucker Capital

The best businesses can do is adapt, evolve, and inch closer to their pricing North Star, acknowledging the quest for improvement in this dynamic landscape is perpetual. Achieving product-market-price fit is paramount. Initial caution often leads to missed revenue opportunities.

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Guide to building a subscription business or service | ProfitWell

ProfitWell

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.