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WebSummit Presentations

For Entrepreneurs with David Skok

I presented on two topics at WebSummit 2018 in Lisbon on November 6th. The slides and videos of those two presentations can be found below. The videos are provided courtesy of WebSummit: 9 Secrets for Startup Success, A roadmap for B2B Founders Lean Startup taught the world how to find product/market fit, but in the.

Startup 225
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Slides from SaaStock: What Founders Need to Know About Product Marketing

Kellblog

In my capacity as an EIR at London-based Balderton Capital , I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing. In the session, we discussed four key questions: What is product marketing? How can you support product marketing? (A Surprisingly vague and varied.)

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Come To My Sesssion at SaaStock Dublin: What Founders Need To Know About Product Marketing

Kellblog

I decided to take a quick break from SaaS metrics after doing a matched set of conference presentations in the past two months ( strategic at SaaStr Annual and tactical at SaaS Metrics Palooza ) — and that’s not to mention starting the SaaS Talk podcast with my “metrics brother” Ray Rike. See you there.

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The 13 Critical Questions to Answer about Your Startup's Product Marketing

Tom Tunguz

Though the startup may have achieved product market fit, the company may not understand the fit. Who is using the product and why? How do buyers describe the product amongst each other? Early in the life of a business, the product manager (often a founder) plays both the role of the PM and the PMM.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.

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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

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Popmenu Secures Product Market Fit Pre-COVID, Growth Soars

Chart Mogul

Here’s the episode: Related posts: How do you know when you’ve reached Product-Market Fit? How to Run Sales in the Era of Product-Led Growth. COVID Discounting: To Do or Not To Do.