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Card-Present Tokenization: Keep Customers Happy and Accept Credit Cards with Zero Friction

Stax

Most modern consumers are used to purchasing products and services across multiple channels (i.e., brick-and-mortar, ecommerce, mobile, etc.). This applies not just to the purchasing experience but also to payments. Essentially, you’ll be able to reuse that token to process payments and refunds later on.

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The 2 Types of SaaS Pricing Localization (and When to Use Them)

Chart Mogul

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. Your product team needs to customize displays by location.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Conversion Rate Optimization For SaaS Companies: A PMM Guide

User Pilot

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Personalize the first-time user experience to reduce the time to value.

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When and How to Build Second Products

Casey Accidental

This is part three in a series of posts related to some presentations I did for the TCV Engage Summit. The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. New Product Value and S-Curve Sequencing In my previous post, I talked about S-Curves.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

The self-service sales model is thus all about low-priced products accompanied by a fully automated customer journey. Most commonly, startups that employ it sell their products completely via ecommerce, so that they can remain focused on quality of the product and design. Focus: Product and Customer Journey.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

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