Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Confluent’s annual recurring revenue more than doubled year over year in 2019 and the company reached a $4.5 What is the relationship between Growth, Marketing, Sales, and Product? Interested in attending?

VP of Engineering 200

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 200

SaaStr

OCTOBER 15, 2022

Let’s all be clear, 2021 was insane: * SPACs worth billions with no revenue * Multiples magically tripled * Fintechs with 10% GMs worth same as 80% GMs * #5 in market got same premium as #1 * Growth stage seen as free money * Seed VCs bought in $3B-10B rounds vs sell. And with it, the venture markets have clearly slowed down.

Startup 234

Startup Cloud Growth Marketing SaaS 234

SaaStr

MAY 22, 2023

Ok we’ve now got the final speaker list locked down for 2023 SaaStr Europa in LONDON on 6-7 June: CEOs, CROs and CXOS : Edith Harbaugh, Executive Chair & Co-founder @ LaunchDarkly Nowi Kallen, Managing Director @ Salesforce Ventures Spencer Kimball, CEO @ Cockroach Labs Joe Thomas, Co-founder and CEO @ Loom Sterling Snow, Former CRO @ Divvy (..)

VP of Engineering 203

VP of Engineering CTO Coach New CTO CTO 203

Tom Tunguz

APRIL 2, 2021

It will determine your price point, your roadmap, your hiring plan, your revenue, and consequently your fundraising prospects. Building an on-prem company means hiring field sales teams, solutions architects, field marketers. Capture more revenue sooner but face the transition from on-prem to cloud, and that entails later.

Cloud 277

Cloud Sales Hiring Banking Enterprise 277

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. You can create whatever combined word you’d like for that to be the case.

Payments 120

Payments Scale Scaling Revenue 120

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 96

Growth Marketing SaaS Payments Strategy Payment Methods 96

SaaStr

FEBRUARY 9, 2021

” So I’m really trying to understand how they connect the tactics of what they do with the impact at the highest level because there are so many buzz words in marketing that you really need to keep going level upon level deeper to really understand if they truly understand how it works.” ” # 3 How to market at scale

Scale 157

Scale Scaling Sales Hiring Marketing 157

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 88

Strategy Marketing Growth Marketing B2B 88

User Pilot

JANUARY 18, 2023

Product-led growth or PLG is a go-to-market strategy that leverages the product itself as a means of generating demand, converting sales leads, and retaining users long-term. It’s one of many activation strategies used to acquire users and scale revenue in the SaaS industry. What does PLG stand for in marketing?

Strategy 96

Strategy Marketing Scale Software Review 96

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 100

Strategy Marketing Social Media AI Search 100

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 96

Growth Marketing Software Marketing SaaS 96

Blulogix

FEBRUARY 13, 2024

Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

Tom Tunguz

APRIL 21, 2016

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

Pricing 216

Pricing Startup Strategy Consulting 216

FastSpring

MARCH 6, 2023

About Presenter Frederic Linfjärd Fred is the Director of Growth Marketing at Planday and the former Head of Commercial Innovation at Capture One, where he 4x’d their revenue, leading to an acquisition. Click here to let us know you’re interested in attending. Send us an email.

Payment Methods 78

Payment Methods Scale Finance Payment Services 78

SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Jessica brings nearly 20 years of marketing and leadership experience to Calendly.

Marketing 243

Marketing Leadership Engineering Enterprise 243

SaaStr

MARCH 29, 2021

Salesforce’s biggest source of new revenue isn’t CRM or even support. It took more than a decade after Salesforce was founded: Shopify’s partner ecosystem is also huge, comprising 20% of its revenue in 2020. A few things to think about: Partnerships generally take years to produce material revenue.

Payments 287

Payments Payment Solutions Payment Services Investment 287

SaaStr

SEPTEMBER 19, 2022

Dear SaaStr: What makes the ideal Demand Generation candidate for a growth-stage SaaS company? 90% of the candidates you meet will not have: owned a funnel revenue goal/KPI : pipeline, leads, opportunity, revenue; that. at another SaaS company that sold about around your price point. Find both, are you’ve got a real shot.

SaaS 234

SaaS Pricing Revenue Marketing 234

Sales Hacker

JUNE 6, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. I’ll bring some insights into how successful teams have launched, managed and scaled their channels into a significant revenue source.

Scale 82

Scale Underperforming Technical Team Acquisition Scaling 82

FastSpring

MARCH 3, 2023

Recurring Disruptions to Service Are Impacting Your Revenue Perhaps you keep finding yourself in a situation where you are experiencing card declines or interruptions in service related to integrations or technical issues.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

Claudiu Murariu

FEBRUARY 19, 2019

Increase your revenue by 100% with a simple hack?—?The The Rule of 72 Growth is at the epicentre of any business and deciding to double the revenue might seem like a daunting task. So what does a ‘tiny bit’ mean? Tiny bit = a mere 12%. The sum of all these ‘tiny bits’ will blow your mind!

Revenue 40

Revenue B2C B2B Onboarding 40

Sales Hacker

AUGUST 22, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. million in net new revenue. Join Kristina Finseth (Sr. Watch the re-write, and check out the before and after emails below!

Growth Marketing 91

Growth Marketing Sales Management Strategy 91

SaaStr

AUGUST 11, 2021

Measure, if nothing else, (x) leads / pipeline / opportunities generated plus (y) ROI on all marketing spend. If you want to grow revenue 150% in the next twelve months, then say make marketing hit 200% opportunity growth. So if you hire too junior in marketing, you often just end up with a squish soft mess.

Sales Hiring 265

Sales Hiring Marketing Leadership Metrics 265

SaaStr

JANUARY 20, 2022

CEO has put full revenue accountability on the marketing team. And think about what even getting to 9% will do to your growth rate. This is the stage where even a few percent improvement will drive massive revenue gains. Q: Sales team has a 7% win rate over last 6 months. How do I keep sales from failing? Are We Failing?

Sales 227

Sales Leadership Engineering Revenue 227

Kellblog

MAY 2, 2023

In the age of the customer, where customers have more choices than ever before, marketing is more important than ever. Here are three reasons why marketing is an indispensable part of any successful business: Marketing Drives Revenue Marketing is not just about creating pretty logos and catchy slogans.

ChatGPT 65

ChatGPT Scale AI Search Marketing 65

SaaStr

JUNE 3, 2022

10 Mistakes in Building Out Your Revenue Organization: A CEO’s Perspective with Insider. SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder. How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA.

Mobile 212

Mobile Scale SMB Travel 212

SaaStr

AUGUST 15, 2020

It’s not like Zynga, where you see the latest XXXVille usage trail off in a few months after launch, and the revenue comes to a grinding halt. Instead, from a revenue perspective at least, for enteprise SaaS with low engagement, it ‘s a long, slow steam railroad slowdown to zero revenue over 24+ months.

AWS 260

AWS Churn Enterprise Engagement 260

User Pilot

OCTOBER 6, 2023

To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch). It increases your conversion rate which, in turn, boosts your revenue. This is a potential loss of ~$2.62

Onboarding 99

Onboarding Software Review Transportation Engagement 99

SaaStr

AUGUST 29, 2023

Few things are more 1 + 1 = 3 that when a VPS and a VPM are truly a great team — Jason ✨Be Kind✨ Lemkin  (@jasonlk) June 22, 2021 More here: Alignment: Your VP Sales and VP Marketing Should Be Your Mom and Dad of Revenue The post The One About the VP of Sales That Didn’t Want to Work with The VP of Marketing appeared first on SaaStr.

Sales Hiring 199

Sales Hiring Marketing Sales Interviewing 199

SaaStr

FEBRUARY 22, 2022

A lead commit, or a revenue commit, or an opportunity commit, or an MQL commit. 90% of marketers haven’t. Seasoned marketers here have a high velocity, generally paid- and marketplace- and partner-driven playbook to get 1000s and 1000s of sign-ups per month. From $3k-$20k ACV, marketing is inbound driven.

Sales Hiring 268

Sales Hiring Growth Hacking B2C SMB 268

SaaStr

FEBRUARY 24, 2021

On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV. both have about the same number of folks on the sales and marketing teams, respectively. — Jason BeKind Lemkin (@jasonlk) May 2, 2018. So last month, two companies I’ve invested in: both crossed $5m in ARR.

Sales Hiring 237

Sales Hiring Sales Revenue Enterprise 237

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 97

Growth Marketing Marketing Growth Hacking SaaS 97

Sales Hacker

FEBRUARY 2, 2024

If revenue is the North Star metric, everything you do should drive towards that. There are still marketing teams that don’t own a revenue number, which is crazy. in order to keep a seat at the revenue table.” in order to keep a seat at the revenue table.” Meaning, revenue is a team sport. The post MQLs?

Metrics 91

Metrics Revenue Scale Marketing 91

SaaStr

NOVEMBER 16, 2022

You’ll never scale revenue if you can’t get two people to hit quota. Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing. But you can’t hire a growth marketer, a true demand gen marketer too early.

Sales Hiring 213

Sales Hiring VP of Engineering Payment Methods Scale 213

Intercom, Inc.

JUNE 27, 2018

It’s a series of self-contained excerpts and essays from industry leaders who have grown businesses from $0 to many billions in revenue. Rachel Hepworth, Head of Growth Marketing at Slack. Casey Winters, former growth leader at GrubHub and Pinterest. They include: Des Traynor, Co-founder at Intercom.

Acquisition 157

Acquisition Retention Metrics User Experience 157

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. Revenue marketing is just one example.

Revenue 102

Revenue Marketing Customer Lifetime Value B2B 102

SaaStr

NOVEMBER 28, 2020

You can find out pretty quickly if your VP of Marketing candidate can deliver leads (and thus, hopefully, increase your revenue growth rate) with just 2 or 3 questions: Question #1: What Was Your Lead / Opportunity Commit At Your Last Company? But can they actually do it? If not … I’d pass every time.

Sales Hiring 300

Sales Hiring Scale Sales Marketing 300