A Trend to Avoid: The CMO That Wants to be CRO
SaaStr
JULY 27, 2021
Q: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? Way, way too many senior marketers think CRO is “the next step” for them. But here’s what happens: They don’t know how to recruit an A+ sales team. I’ve almost never seen this work. This is hard.
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