SaaStr

JULY 8, 2023

At SaaStr Annual , if you are in SaaS and especially if you see to founders or revenue leaders. At AWS Reinvent, if your customers are there. At Dreamforce, if you are in the SFDC ecosystem. At Shoptalk, if you are in eCommerce. If a major event can draw in 10, 100, or even a 1,000 of your customers, you should be there.

AWS 223

AWS Enterprise Pricing Marketing 223

SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. It’s not like Zynga, where you see the latest XXXVille usage trail off in a few months after launch, and the revenue comes to a grinding halt.

AWS 279

AWS Churn Enterprise Engagement 279

Sales Hacker

FEBRUARY 2, 2024

If revenue is the North Star metric, everything you do should drive towards that. There are still marketing teams that don’t own a revenue number, which is crazy. in order to keep a seat at the revenue table.” in order to keep a seat at the revenue table.” Meaning, revenue is a team sport. The post MQLs?

Metrics 91

Metrics Revenue Scale Marketing 91

OpenView Labs

DECEMBER 13, 2019

Over 500 software companies participated, from pre-revenue to $150M+ ARR publicly traded SaaS companies. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You still have a revenue goal to hit this quarter, something like that. This is a framework I use.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MAY 21, 2019

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. This Amazon giant is telling the market what’s driving their growth and their future very directly, by their actions and by their words. Twice for retail. So, what does that mean? And so why is this important?

Cloud 171

Cloud Scale Finance Retention 171