User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 98

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 98

ProfitWell

APRIL 7, 2020

Growth stems from momentum, which can be measured. And we’ve covered articles about specific momentum metrics, such as monthly recurring revenue (MRR) and annual recurring revenue (ARR), extensively. Analyzing your revenue month to month is important for judging and planning your company’s momentum.

Metrics 52

Metrics Trends Revenue SaaS 52

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 93

Growth Marketing Marketing Growth Hacking SaaS 93

User Pilot

APRIL 3, 2024

Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

Innovation 86

Innovation Payments Strategy Payment Solutions 86

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. A bit of background. S: Ah churn. Makes sense.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. Doctor's orders: a subscription to prescription. I find subscription fashion fascinating. Congrats for Klaviyo.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. For the purposes of this blog, we agree with the latter.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. Your top subscription news. And we know that understanding which of your users are the most loyal—through a measurement like net promoter score ( or NPS )—can have a direct impact on your bottom-line revenue. And also growth managers, growth marketers as well.

Onboarding 65

Onboarding Scale Social Media B2C 65

Chart Mogul

FEBRUARY 26, 2018

At ChartMogul, we produce educational and informative content to help people build a better subscription business. We simply want to be useful — and if there’s a point in the future when you’re looking for a better way to understand your subscription revenue, there’s a good chance that you’ll think of us.

Scale 45

Scale Content Marketing Social Media Subscription 45

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. They’ve done their research and are ready to buy.

Marketing 69

Marketing Social Media B2B Onboarding 69

Chart Mogul

FEBRUARY 4, 2020

We asked Demio, one of the leading brands when it comes to webinars, to give us ideas on how to use webinar marketing for success. Webinars are a top revenue driver for digital marketing, and 73% of B2B marketers say that webinars generate high-quality leads. They’ve done their research and are ready to buy.

Marketing 52

Marketing Social Media B2B Onboarding 52

SmartKarrot

JANUARY 12, 2022

Upgrading to a premium subscription becomes a no-brainer at this stage. In SaaS, product-led growth models have been becoming increasingly important. These companies used PLG to build an internal userbase before bringing B2B sales to drive revenue. Why go for a product-led growth strategy? Cost-effective .

Strategy 10

Strategy Sales Hiring B2B Pricing 10

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 81

B2B Marketing Sales Hiring Social Media 81

Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. Playbook came out in 2016, after many years of us watching this evolution.

Business 215

Business Branding Startup Leadership 215

Incredo

NOVEMBER 1, 2019

When you’re looking to generate significant revenue as a newbie in the SaaS market, your product prices shouldn’t go above $5000. It is a model that is designed to achieve significant revenue at a low average selling price (ASP) with the help of free trials and freemium offers. Self-Service. Enterprise. Profit-based commission.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 134

Growth Marketing Marketing Scale Payment Features 134

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. Stewart’s tips on growth and finance have enabled growth and learning in readers.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Intercom, Inc.

OCTOBER 29, 2019

Informing our approach to the market. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. For example, our Finance team is now able to confirm whether new customer growth is up in our target segments. Assessing progress on our strategy.

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

NOVEMBER 7, 2018

Imagine you’re coming up on the busiest season of the year, and you’ve been conducting an experiment with your ads to see which will generate the most revenue. It’s a really useful number to help you calibrate your investment and make sure that you’re making the right decisions for your growth. Why does it matter?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 92

Marketing Underperforming Technical Team Onboarding Metrics 92

Incredo

MAY 14, 2019

It is not just the revenue we generate for your company with our top-tier level of marketing that puts money into your pocket – more of your money stays in your pocket when you choose Incredo. and send over the fattest invoices. We save your SaaS company tons of up-front $$$. It’s about making your audience happy.”.

Outsourcing Services 105

Outsourcing Services Strategy SaaS Marketing 105

Totango

SEPTEMBER 22, 2022

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. They usually are licensed through a subscription sales model.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

Tom Tunguz

FEBRUARY 19, 2013

In fact, SaaS companies can learn quite a lot from the marketing efforts of content companies. In both cases, a great product alone is not sufficient to maximize growth. Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it.

Business 100

Business SaaS Mobile Subscription 100

SmartKarrot

NOVEMBER 2, 2020

Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. Customer retention in the case of our company is majorly reducing refunds and increasing subscriptions could reflect customer retention.”.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

SmartKarrot

SEPTEMBER 25, 2020

Providing digital businesses with a platform to sell their services through an ongoing subscription, Wix has created a stir in the SaaS industry lately. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8

SmartKarrot

SEPTEMBER 25, 2020

Providing digital businesses with a platform to sell their services through an ongoing subscription, Wix has created a stir in the SaaS industry lately. Highlighting the growth marketing industry, AdRoll has revealed BidIQ, the power behind it.

AI 8

AI Artificial Intelligence SaaS Cybersecurity 8

Unbounce

MAY 7, 2020

Think of them as your marketing sidekick with the superpower of boosting conversions. million of revenue after struggling with high traffic that didn’t convert. They turned to growth marketing agency Webbuzz to help get them more leads for potential customers. They used tracking integrations to fine-tune their campaign.

Business 145

Business Advertising User Experience Social Media 145

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He later wrote about that on a best-selling book called Predictable Revenue. He writes on his blog and is also active on twitter.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He later wrote about that on a best-selling book called Predictable Revenue. He writes on his blog and is also active on twitter.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

User Pilot

NOVEMBER 29, 2023

Higher retention rates mean customers stay longer, providing more opportunities to increase your revenue. You should analyze the behavior of users who have successfully converted from free trials to paid subscriptions and keep iterating based on what the conversion data says. How to calculate conversion rate?

Customer Lifetime Value 79

Customer Lifetime Value Marketing Benchmarks Strategy 79

User Pilot

MAY 19, 2021

Sam Parr built a Newsletter up to +10 million in revenue and recently sold to Hubspot. In the study, they found that, on average, from a large sample size, SaaS companies spend 10% of their annual revenue on marketing. Does your product help employees save time while invoicing? Optimize your email for mobile.

B2B 119

B2B Marketing SaaS Social Media 119

Intercom, Inc.

JUNE 28, 2018

In many ways, the genesis of this new book was our podcast series and the enlightening, in-depth conversations we hosted with industry leaders who’ve grown startups to many billions in revenue. You’ll learn from: Andrew Chen , General Partner at Andreessen Horowitz. You can do paid referrals or paid ads.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

In many ways, the genesis of this new book was our podcast series and the enlightening, in-depth conversations we hosted with industry leaders who’ve grown startups to many billions in revenue. You’ll learn from: Andrew Chen , General Partner at Andreessen Horowitz. You can do paid referrals or paid ads.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126