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So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? There is no question the ideal event in theory is just you and you alone … and 50-100 of the very top prospects in the world. If they are smaller events, even better. Ideally, in force.
Per OpenAI: The #1 event in SaaS is widely considered to be SaaStr Annual. Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Per Claude: SaaStr Annual is generally considered the premier event specifically focused on SaaS (Software as a Service). Why SaaStr Annual?
So is a bigger booth at an event really worth it? Go Big or Go Home, at events. At the end of the day, events are a ton of work. The post Is a Bigger Booth at Events Really Worth It? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages.
LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.
How to define the right events. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to shine a light on where customers drop off. New ways to test, learn, and iterate.
Now if events are a sales function budgeted by marketing, then at first this seems to make sense. Sometimes we forget why expensive, time-consuming booths at top industry events still work, even today. It’s fairly simple: a subset of the best in every industry attend the top one or two events in that industry each year.
By the time we get to SaaStr Annual 2024, Sep 10-12 in SF Bay , we’ll be overloaded with side events, official, semi-official and unofficial parties, and so much more! We’ll update this list at least weekly but here are some of the events already lined up you can sign up for! Tuesday, September 10 Taco Tuesday on-site!!
In celebration of International Women’s Day , we’re setting aside 1,500 no-cost VIP tickets to SaaStr events in 2023, including SaaStr Europa in London this June, and SaaStr Annual in the Bay Area this September. Apply here to the SaaStr Europa program or apply here to the SaaStr Annual program.
The step-by-step Virtual Event Handbook from Thryv gives you all the tools you need for planning, setting goals, marketing, pricing and – don’t forget this one – event etiquette. Plus, the handy checklist will help you pull it all off without a hitch.
Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? So I’d do the following: First, there are usually 1 or 2 top events in your industry. Someone senior should go every year, mainly because the #1 event in the industry is where the top customers, prospects, partners, and other execs are. Here are my learnings.
So should you spend even >more< at events? But, I think if it’s a top industry event, and have budget, it seems worth it to maximize your exposure, at least up to a point. That seems like a top reason to sponsor early for events that let the first to sign up choose first (like SaaStr). They got the most leads.
So we just wrapped our first trifecta year of major events between: SaaStr Annual in SF Bay Area, Europa in London, and APAC in Singapore. We doubled the number of Customers that came YOY, as well of the quality of the attendees, so we’ll double-down on this for next year’s event. So who’s coming with?
These are the basics you have to get right if you are going to sponsor a big event — that many still don’t get right. ” The post Paddle’s Top AE’s Top Tips to Crush SaaStr Annual — and Other Events appeared first on SaaStr. I loved the list, so I’m “borrowing” it below.
Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events.
70% of pipeline for marketing comes from events, search both paid and free, and social. SEO is under stress today from GenAI and changes at Google, but is still the second-highest driver of pipeline after events. Like outbound One thing that really jumps out is the mismatch today on energy into events vs the ROI.
For SaaStr Annual, our fully-burdened cost to produce the event is about $1,000 per attendee. That excludes hotels and flights though, but it’s not that far from what it costs 37 Signals to bring their teams together for smaller events when you back out those costs. Not a surprise. Europa is around $800.
I do think so, but it’s been 12 years of blogging and 10+ year of events and more. Does SaaStr still matter? So you gotta ask yourself that question as the year winds down. It’s a tough question I think all of us should ask going into a New Year. Do you still matter? Does your app still matter?
In any event, its not just Marc Benioff thats still fighting the competition all the time. And the more places you have to fight for growth, vs. just staying in your niche or lane. But at the same time, once your brand becomes dominant, the competition cant really kill you. Its everyone at scale, apparently.
How to define the right events. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to shine a light on where customers drop off.
Audience segmentation Webinars & virtual events In-person events Analytics The market for marketing AI-assisted tools however is getting very crowded. For more on buying patterns, sign up for G2’s free Reach event on December 10th! Five years ago, there were only 20 companies on G2’s grid. Today, there are 488.
This is one reason you see so many B2B $$$ into field marketing (events, trade shows, etc.), The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. paid webinars, funnel management, ABM, podcasts, newsletters, etc. Those are more work than Adwords and Facebook ads.
A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Black Friday playbook) 3.
SaaStr Annual + AI Summit 2025 is just around the corner , taking place at the San Mateo County Event Center from May 13-15, 2025. This comprehensive guide will help you navigate this expansive event and make the most of your experience. On Wednesday and Thursday, registration opens early at 8:00 am at the Event Center.
However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?
Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. They also found success with lanyard sponsorships , which provided high ROI and credibility.
3: What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events? #4: Top Posts: #1: The Top 10 Mistakes SaaS Startups Make: The 2025 Edition #2: When You Raise Venture Capital, A Clock Starts Ticking. At First, Softly. Then Louder and Louder. #3: 4: AI is the Best Thing to Ever Happen to SaaS.
But the deal energy maintains a sense of momentum toward big liquidity events. Deals are fast and furious. Mostly this is actually anti-liquidity. Cash goes into illiquid shares. Top late-stage VC deals include tender offers and a material amount of secondary liquidity.
We are proud that the 2018-2024 SaaStr Annuals have featured over 50% women and multicultural speakers at each event. Our core goals and values at SaaStr include: Putting on the most inclusive events in the industry and Being as inclusive a community as possible.
Timothy Chan will explore: A/B testing best practices to ensure your experiments yield reliable results 📊 Limitations of traditional A/B testing and state-of-art solutions commonly used to address them 🔑 Advanced techniques to take experimentation to the next level 🚀 You won't want to miss this event!
The Official SaaStr Annual 2025 Party Guide: Official, Semi-Official and Unofficial Parties and Side Events!! #5. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #3. 20VC + SaaStr: The Hidden Game of Silicon Valley: Decoding Venture Capitals New Rules #4. 10 Ways AI Is Going to Change Sales.
SaaStr 2025 has a festival vibe, complete with live music throughout the event. Attend The Side Parties and Events. We’ve got a ton of great ones, including a 1pm kick-off at a great outdoor brewery near the event with Agree.com to great meet-ups with the best AI and GTM execs! Its Coachella meets SaaS. Screenshot 13.
But in any event, 20% of the net profit generally goes to sales. When Gross Margins are low (e.g., cars), the % is generally on profit. Many B2B companies with lower margins also pay commissions based on margin contribution, on gross profit, not all revenue booked. In software, it’s often split 50/50 between base and bonus.
SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. VIP Summits for Every Role Weve expanded our VIP events to include summits for CROs, CMOs, CFOs, and CCOs.
The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) The event attracts investors ranging from seed-stage to growth equity, making it relevant regardless of your funding stage.
Our first SaaStr event in Asia Pacific. . We are excited to announce today that SaaStr is heading to Singapore to host our first ever SaaStr APAC event in 2023! Learn from investors and VCs: SaaStr attracts more VCs than any other event in the world. SaaStr APAC 2023 is officially a GO! Feb 22-23 2023, Singapore.
Strong Market Education Both invest heavily in educating their markets: HubSpot created the inbound marketing movement through blogs, certifications, and events Monday.com uses its platform to showcase innovative work management approaches This education creates category leadership and drives organic adoption.
In any event, like many from Zoom to Asana, the growth is mostly in bigger customers today. Biggest Growth in $50k+ Customers, Who Are 50% of Revenue The fact that NRR is flat even with $50k+ customers being the biggest driver of growth implies some contraction in smaller customers.
Carta says they do, though In any event, these metrics are very useful and directionally correct. So even a < $100m VC fund needs a unicorn per fund. But overall, it doesnt seem like 1% of all seed funded start-ups truly make it all the way to a $1B valuation. The funnel narrows sharply over time.
Marketing : Your VP of Marketing should be building out a team, including content marketing, paid acquisition, and events. Youll also need to start layering in Sales Ops and Sales Enablement as the team grows. If youre targeting SMBs, you might also need a growth hacker to optimize funnels.
” Rubrik’s AI is helping its customers respond more confidently and quickly to cyber events and figure out what’s the best next step to take. .” Rethinking Product Interaction Models Anneka Gupta from Rubrik offered a compelling vision for the future of enterprise SaaS: “AI for us is not a separate product.
So you may have noticed there are now a ton of events in September. This year SaaStr Annual was the week before both Dreamforce and HubSpot’s Inbound, as well as Oracle’s big event. As well as many other super cool events, from The All In Conference to Acquired podcast’s cool SF event.
Sep 10-12 in SF Bay Area, once again across our 40+ acre indoor-outdoor campus at the San Mateo County Events Center. With so much change in SaaS, Cloud, and AI the past few years, it’s albeit become much harder to predict so many things — including how events will go.
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