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What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?

SaaStr

So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? There is no question the ideal event in theory is just you and you alone … and 50-100 of the very top prospects in the world. If they are smaller events, even better. Ideally, in force.

Scale 293
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The #1 Event for SaaS and Business Software: SaaStr Annual

SaaStr

Per OpenAI: The #1 event in SaaS is widely considered to be SaaStr Annual. Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Per Claude: SaaStr Annual is generally considered the premier event specifically focused on SaaS (Software as a Service). Why SaaStr Annual?

Software 242
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Is a Bigger Booth at Events Really Worth It? The Latest SaaStr Data

SaaStr

So is a bigger booth at an event really worth it? Go Big or Go Home, at events. At the end of the day, events are a ton of work. The post Is a Bigger Booth at Events Really Worth It? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages.

Data 273
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LinkedIn Audio Events — How to Run Them and Why You Should

Buffer Resources

LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.

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The Ultimate Guide to Conversion Rate Optimization

How to define the right events. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to shine a light on where customers drop off. New ways to test, learn, and iterate.

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Should You Really Be Sending SDRs to “Man” Your Booths at Events?

SaaStr

Now if events are a sales function budgeted by marketing, then at first this seems to make sense. Sometimes we forget why expensive, time-consuming booths at top industry events still work, even today. It’s fairly simple: a subset of the best in every industry attend the top one or two events in that industry each year.

AWS 307
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The Official Guide to SaaStr Annual 2024 Official, Semi-Official and Unofficial Parties and Side Events!!

SaaStr

By the time we get to SaaStr Annual 2024, Sep 10-12 in SF Bay , we’ll be overloaded with side events, official, semi-official and unofficial parties, and so much more! We’ll update this list at least weekly but here are some of the events already lined up you can sign up for! Tuesday, September 10 Taco Tuesday on-site!!

Finance 329
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9 Steps to Hosting Your Most Successful Virtual Event

The step-by-step Virtual Event Handbook from Thryv gives you all the tools you need for planning, setting goals, marketing, pricing and – don’t forget this one – event etiquette. Plus, the handy checklist will help you pull it all off without a hitch.

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Stop Investing in Forgettable Learning Events

Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events.

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The SaaS Guide to Conversion Rate Optimization

How to define the right events. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to shine a light on where customers drop off.

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Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Timothy Chan will explore: A/B testing best practices to ensure your experiments yield reliable results 📊 Limitations of traditional A/B testing and state-of-art solutions commonly used to address them 🔑 Advanced techniques to take experimentation to the next level 🚀 You won't want to miss this event!