Tom Tunguz
JANUARY 10, 2022
After writing my predictions for the year 2022 , a reader asked how I would measure if this were truly the decade of data. The market determines which sectors are in favor and which sectors aren’t. Looking at overall data, in the early 2010s data companies raised money at valuations indistinguishable from other startups.
Tom Tunguz
APRIL 22, 2024
Jordan’s path through data starts with being the founding tech lead on Google Big Query to SingleStore’s Chief Product Officer to MotherDuck’s CEO. He wrote the Big Data is Dead , explaining that a power law applies to most companies’ data. This also works in reverse.
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Tom Tunguz
AUGUST 9, 2020
After I wrote a post on the health of the seed market during COVID , the Angellist team emailed me saying they observed different patterns in their early-stage data and offered to collaborate. This data set is unique because it records transacted deals on the Angellist platform. Angellist data shows different patterns.
User Pilot
OCTOBER 16, 2023
Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?
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The world of data analytics is changing fast as organizations look to gain competitive advantages through the application of timely data. Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. How do you differentiate one solution from the next?
Tom Tunguz
SEPTEMBER 6, 2023
Historically, software-as-a-service (SaaS) has been built on databases with structured data, as you might find in an Excel spreadsheet. But the ability of large language models to extract insights from unstructured information changes this architecture : data repositories like data lakes are becoming essential parts of modern SaaS stacks.
Tom Tunguz
MAY 4, 2022
I wrote down five data points that struck me: Q1 2022 was the most active quarter ever in Angellist history, and likely venture history. In addition, late-stage investors moving into the seed stage market also buttress these stats. late-stage market prices have declined about 30%. Startup valuations. Seed has become the new A.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
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Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Why is this so essential?
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Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
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