Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. He’s been a B2B leader in businesses from pre-revenue to $600MM.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Like what you are reading?

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

SaaStr

MAY 25, 2024

There wasn’t a sales organization then, so they knew they needed SDRs, AEs, sales engineers, the whole works. Inbound inquiries were also ramping up from companies that couldn’t use the self-service motions. These motions and teams were kept separate for the first couple of years.

Scale 256

Scale Sales Hiring SaaS Payments Development 256

Sales Hacker

NOVEMBER 3, 2023

Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here. Sales Engineer at Vividly – more details here.

Interviewing 90

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 90

Casey Accidental

FEBRUARY 8, 2022

Engineering: Scaling Product Delivery , Technical Strategy , Engineering Management (new). Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing: Marketing Strategy (updated), Growth Marketing (new).

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. And to keep track of everything, GetAccept has been using Intercom across its support, sales, and marketing teams to drive faster growth.

Scale 138

Scale Revenue Systems Review Technical Review 138

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Saying we were going to launch our brand and bring it to market at SaaStr… we were showing up and we were launching a new brand. So it had to happen.

Strategy 240

Strategy Travel Branding Interviewing 240

SaaSHolic

MAY 5, 2023

How to build a product-market fit “engine” Rahul Vohra, founder and CEO (Superhuman). TL;DR Rahul Vohra, the founder, and CEO of Superhuman, presented his method for systematically identifying and increasing product-market fit (PMF), which he calls the PMF engine.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 179

SMB Scale Startup Marketplace as a Service 179

OpenView Labs

MAY 1, 2019

Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS world, especially at product led growth businesses. Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

OpenView Labs

DECEMBER 17, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Product led growth (PLG) is hard to build but creates a moat. Brett Trainor, Host of the B2B Founder podcast. “Emotional intelligence and self awareness are major muscles you need to continually train as a leader, friend and partner in life.”.

Leadership 57

Leadership Technology B2B Growth Marketing 57

OpenView Labs

JANUARY 14, 2020

Product Led Growth Market Map. Have you ever wondered about who has successfully adopted Product Led Growth? Check out the PLG Market Map, representing the best PLG companies across four SaaS categories: Developer & Product Tools, Back Office & Operations, Customer Engagement, and Productivity & Collaboration.

Scale 62

Scale Benchmarks User Experience B2B 62

SaaStr

JUNE 4, 2024

However, industries are being built like development platforms where engineers would rather buy from a bot. The best high-volume approach for a composable high-volume stack is something like Cargo, which is entirely dedicated to B2B demand-gen automation. Key Takeaways Outbound lives within growth marketing ops.

AI 227

AI Scale Marketing Advertising 227

User Pilot

FEBRUARY 28, 2024

Here are the best funnel-tracking tools to explore: Userpilot is a product growth platform that gives you granular insights into your funnels with heatmaps, custom events, product usage tracking, and more. Google Analytics 4 is great for tracking marketing campaigns. HubSpot pricing plans.

Payment Solutions 105

Payment Solutions Data Analysis Software Review SaaS Payments 105

User Pilot

AUGUST 30, 2021

How Product Marketing Managers use product analytics. Media, e-commerce, B2B, consumer tech, and fintech industries can and are using product analytics to gain actionable insights into their customers' experiences, helping them develop and grow their products. Who is it for. Hotjar's paid plan is very appealing.

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Casey Accidental

AUGUST 13, 2018

Over the last few years, I’ve worked with Brian Balfour (CEO Reforge, formerly VP Growth @ HubSpot) as a Growth mentor and contributor to the Reforge programs. 2) The Growth Models Deep Dive program. Matt Plotke, Head of Growth @ Stripe. Gina Gotthilf, ex-Growth Lead @ Duolingo. Nate Moch, VP Growth @ Zillow.

Retention 45

Retention Construction B2C Leadership 45

Casey Accidental

AUGUST 13, 2018

Over the last few years, I’ve worked with Brian Balfour (CEO Reforge, formerly VP Growth @ HubSpot) as a Growth mentor and contributor to the Reforge programs. 2) The Growth Models Deep Dive program. Matt Plotke, Head of Growth @ Stripe. Gina Gotthilf, ex-Growth Lead @ Duolingo. Nate Moch, VP Growth @ Zillow.

Retention 40

Retention Construction B2C Leadership 40

Sales Hacker

DECEMBER 11, 2020

In business, but especially in the world of B2B sales & marketing, it often feels like folks are putting on an act (or trying to be something they’re not) — I often share videos of me playing the guitar on LinkedIn. I lead demand-growth-marketing at Nextiva, a leading cloud communications company. B2B Growth.

Sales 116

Sales Systems Review Education Underperforming Technical Team 116

User Pilot

JULY 13, 2022

In fact, we’re pretty sure that even the most experienced engineers or UX designers will find their content useful. 10 secrets to B2B product research. They also look into marketing , pricing, positioning , HR management, leadership – and many more. Efficient Growth Marketing Just Got Cool Again.

Technical Review 98

Technical Review Management Leadership Systems Review 98

SmartKarrot

FEBRUARY 12, 2021

The blog has multiple listicles that can help marketers and SaaS enthusiasts make better decisions. SaaStr is a community of SaaS/B2B founders. His immense information about SaaS businesses and their growth strategies has been helpful for readers. The ideas on his blog aim at churn reduction , growth marketing, and expansion.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

Hull

JANUARY 27, 2020

Related: Identity Resolution Strategies for B2B. While sales, demand generation, and other go-to-market teams will ultimately reap the benefits of a CDP, we notice the following job roles are often the ones getting it off the ground and managing it post-implementation: Marketing operations. Growth operations.

Data 59

Data Scale Technology Social Media 59

Hull

JANUARY 10, 2021

Related: Identity Resolution Strategies for B2B. While sales, demand generation, and other go-to-market teams will ultimately reap the benefits of a CDP, we notice the following job roles are often the ones getting it off the ground and managing it post-implementation: Marketing operations. Growth operations.

Data 52

Data Scale Technology Social Media 52

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SmartKarrot

JUNE 24, 2022

Hence, marketing has an important relationship with customer success ; it is just how it needs to be engineered. You might also like: How Marketing and Customer Success Can Collaborate to Drive Business Growth – Marketing and customer success can collaborate to produce amazing results and drive significant revenue growth.

Customer Success 10

Customer Success Marketing B2B Growth Marketing 10

The Marketing & Growth Hacking Publication

APRIL 1, 2019

both for B2B and B2C?—?becomes In 2006, Netflix announced the Netflix Prize, a competition for engineers who would create an algorithm that : “Substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” becomes harder. Let me tell you a little story.

Growth Hacking 40

Growth Hacking B2C Startup Branding 40

SmartKarrot

JANUARY 12, 2022

If you are into selling a B2B SaaS product, then chances are you might have come across the term – Product-Led growth. The first question you might have is – What exactly is a product-led growth strategy? In SaaS, product-led growth models have been becoming increasingly important. The preference of buyers . Here’s how –.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

Incredo

NOVEMBER 1, 2019

That way, potential customers can browse the website and make a decision on the spot, but they must reach out to a company’s dedicated account manager or a sales engineer one-on-one face-to-face in order to complete the purchase. Focus: B2B Enterprise Sales. Inbound marketing starts the process.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

FEBRUARY 16, 2022

Leveraging the power of cloud technology, SaaS has re-engineered the way we look at modern technology and software. Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Aaron Levie. Alexander Theuma.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Totango

MAY 15, 2024

Explore the current challenges, market opportunities, and transformative potential of AI in CS as Totango + Catalyst leaders Chris Winkler , Head of Product Marketing, and Kellie Vivanco , Head of Customer Growth Marketing, share their take on key takeaways from the event. #1: Hire a prompt engineer.

Customer Success 104

Customer Success AI Underperforming Technical Team Technical Review 104

Intercom, Inc.

OCTOBER 29, 2019

At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering. Leadership: Create a shared language for product, engineering, and go-to-market to describe customers. Beyond a certain size, it’s impossible to do without.

Business 184

Business B2C Scale Headcount 184

OpenView Labs

SEPTEMBER 19, 2019

This is the idea behind the traditional inbound marketing framework. Growth marketing teams started building tools, called lead magnets, that would help them better qualify their leads. from engineering to sales and marketing?—?around The B2B SaaS environment now became subject to consumerization.

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

Sales Hacker

FEBRUARY 2, 2024

Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company. AI: Google is releasing a new AI-powered tool, ImageFX , for image creation. Listen to Udi Ledegor’s story about it on Demandbase’s channel.

Metrics 95

Metrics Revenue Scale Marketing 95

Mucker Capital

APRIL 6, 2023

It's very hard for PLG to be the only or main motion with infrastructure products because it's not something one engineer will just test and buy. A lot of times as founders–especially technical founders, engineers, product people–believe if we build this awesome feature that solves your pain point, you should come and use it.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

DECEMBER 20, 2018

The Sales Hacker Podcast is carefully designed to give you tangible, practical insights about B2B sales. Get technical help and a dose of motivation from two of the leading B2B sales trainers, leadership coaches and business strategists on the market. B2B Growth Show. B2B Nation: Smarketing. Links: iTunes.

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

SmartKarrot

NOVEMBER 2, 2020

Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. The important part is that customers feel the presence of the company in their lives without having to market themselves.”. Aqsa shared her insights, “Keep them in the loop.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

SaaStr

JULY 29, 2022

Like, you can’t make up for the thousands and thousands of engineering hours that have gone into all these SaaS leaders. You probably don’t even need product marketing until you’re at eight or 10 million. There are all these other types of marketing. That’s not how Notion could compete with Asana.

Scale 215

Scale Scaling Sales Hiring Enterprise 215