Introducing SaaStr Workshop Wednesdays! New Content, Every Week, Always Live, Never Recorded
SaaStr
OCTOBER 21, 2022
Bill Magnuson, Co-founder and CEO of Braze, remembers his company’s founding in 2011 in an office with bare concrete floors—an austerity that he opines as “probably an ingredient for category creation.” From its earliest days, Braze embraced a duel set of convictions: New businesses would be mobile first. Stick to your convictions.
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