SaaStr

JULY 10, 2024

It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there. Instructure is one of the leading learning management systems for education with its Canvas product. Your kids may well use it. You may have in college, too. And then hit $600m ARR in 2024.

Scale 228

Scale SaaS Payments Payment Services Payments 228

Practical Advice on SaaS marketing

JANUARY 5, 2011

What's new for 2011? Bottom line, don't expect a huge marketing budget windfall in 2011. Not much, really. If you were looking for my "top ten" list of dramatically new trends for the new year, sorry to disappoint you. only more of it. Or at least we could do something with less.

Social Media 100

Social Media Cloud Acquisition Finance 100

SaaStr

NOVEMBER 15, 2023

Only Founded in 2011. Most Enterprises Buy More Than 60 Endpoint Security Products So there is room for many winners here. #8. 64% of Large Customers Sourced From Partners They are AWS’s largest cybersecurity partner. What’s your channel / partner strategy? #9. Even in a time of odd uncertainty in Cloud and SaaS.

Cybersecurity 271

Cybersecurity AWS Benchmarks Cloud 271

SaaStr

DECEMBER 23, 2023

We aren’t the knowledge workers we were from 2011-2019, either. I hope perhaps we get back there. But it doesn’t seem like it. The function isn’t just changed — we all are. On to the Next Era of Customer Success. I’m a bit worried, but I’m facing east.

Customer Success 265

Customer Success AI Pricing Enterprise 265

SaaStr

NOVEMBER 25, 2021

2011: Collaboration. In 2011, we built something about 5+ years ahead of the market: full on-line and off-line redlining and contract negotiation. That was crazy early in 2011. We’re your vendor! We closed 4 of the 6 leading insurances companies because of this.

Scale 224

Scale Mobile Branding Engineering 224

SaaStr

AUGUST 10, 2022

Miro was founded in 2011 and has iterated on its product and expanded its audience widely over the years. Currently, Miro is one of the fastest-growing companies at scale, but it didn’t take off immediately at the same velocity in 2011. User Experience and Building a Durable Business. So why did it take so long to grow so explosively?

Sales Hiring 224

Sales Hiring Scale Company Culture B2C 224

SaaStr

MARCH 10, 2023

Then, well, right after we sold EchoSign to Adobe way back in 2011, things picked up, with a slow with material and steady increase in public multiples from 2012 to 2015. Public multiples often were around 4x-5x in 2008, and then the global meltdown came, and public multiples fell to as less than 2x revenue for a while.

SaaS 249

SaaS Trends Enterprise Revenue 249

SaaStr

OCTOBER 29, 2021

They were founded in 2011 and IPO’d ten years later in 2021 at $150,000,000 in ARR, growing 57%, and have rocketed to a $7B+ valuation. Amplitude is a quiet Cloud leader that you might not have heard of — unless you are building software. 5 Interesting Learnings: #1.

Scale 281

Scale CTO Hire New CTO CTO 281

FastSpring

NOVEMBER 3, 2023

Started in 2011, Austin Startup Week is a celebration and showcase of everything entrepreneurial in Austin. Don’t miss out on the biggest party in Austin since 2011- Startup Crawl! Are you a startup founder, employee or enthusiast? If so, join FastSpring at the Austin Startup Week November 6-10th! We’d love to chat with you in person!

Merchant Services 88

Merchant Services Startup Payment Methods Payment Services 88

IT World

JANUARY 23, 2023

The Geekbench tests Here are some Geekbench performance figures for entry-level Mac mini configurations dating back to 2011. The M2 system data was generated by a test machine made available by Apple: To read this article in full, please click here

Systems Review 132

Systems Review Data 132

SaaStr

JULY 22, 2023

.” — Brian Halligan, co-founder and chairman of HubSpot “Secondary” liquidity for SaaS founders has been part of the VC toolkit for funding later stage SaaS founders since at least 2010-2011 or so. I got a significant offer as we approached $10m ARR back in the day at Adobe Sign / EchoSign — and I should have taken it.

Scale 213

Scale Pricing Acquisition Scaling 213

Intercom, Inc.

DECEMBER 31, 2019

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

SaaStr

JULY 2, 2024

You can see that dollars invested by these non-traditional investors grew at 31% CAGR from 2011 to 2021, which is kind of astounding. The tourists, a.k.a. corporate VC funds, hedge funds, PE firms, and sovereign wealth funds, tend to come in hot during up markets and fade out when the market pulls back.

Venture Capital 260

Venture Capital Management Scale AI 260

SaaStr

FEBRUARY 23, 2022

Twilio’s 2011 customers are worth 10x more today a decade later. One recent acquisitiion (ZipWhip) has brought them down a bit, but gross margins remain above 50%. Still, 60% is the ideal target for being considered a “software” company. #9. Probably more. A hero company in Cloud and SaaS for us all to look up!

Scale 223

Scale Cloud Scaling Acquisition 223

Andreessen Horowitz

JANUARY 19, 2022

In the summer of 2011, a masked intruder managed to open a locked door of Nicira, the startup I co-founded, walk directly to the desk of a well known engineer, passing many others on the way, grab a server, and … The post Investing in Ambient.ai appeared first on Andreessen Horowitz.

Investment 125

Investment Engineering Startup Management 125

SaaStr

AUGUST 24, 2019

2011: Collaboration. In 2011, we build something about 5+ years ahead of the market: full on-line and off-line redlining and contract negotiation. That was crazy early in 2011. We’re your vendor! We closed 4 of the 6 leading insurances companies because of this.

Scale 178

Scale Mobile Branding Engineering 178

Tom Tunguz

MARCH 19, 2018

If we compare this acquisition on other dimensions, we see that Mulesoft is the second fastest growing at the time of acquisition, next to SuccessFactors in 2011. Enterprise Value. EV/TTM Rev. Salesforce/Mulesoft. SAP/Concur. SAP/SuccessFactors. Salesforce/Demandware. Oracle/Eloqua. SAP/Callidus. IBM/Kenexa.

Acquisition 182

Acquisition Marketing Enterprise Revenue 182

Andreessen Horowitz

OCTOBER 10, 2023

In 2011, Marc Andreessen said, “software is eating the world.” And in the last year, we’ve seen a new wave of generative AI, with some apps becoming some of the most swiftly adopted software products of all time. So if software is becoming more important than ever, hardware is following suit.

AI 76

AI Generative AI Technology Software 76

SaaStr

JUNE 5, 2020

Things started changing in 2011. In 2011, Hootsuite raised $3m in venture debt before raising another $50m in debt from CIBC in 2018. . Cheaper capital was simply not available because SaaS was still in the early adopters phase of Geoffrey Moore’s chasm model. . As SaaS Metrics Become Standardized, Banks Want In On The Action.

Venture Capital 227

Venture Capital Technical Review SaaS Scale 227

Andreessen Horowitz

MAY 15, 2020

The first peaked in 2011, the second in … The post The Crypto Price-Innovation Cycle appeared first on Andreessen Horowitz. People who’ve been in crypto for a long time view the space as evolving in cycles, alternating between periods of high activity and “crypto winters.” There have been three cycles so far.

Innovation 145

Innovation Pricing Blockchain 145

IT World

MAY 18, 2022

Back in the prehistoric era of 2011, Le Googlé launched its initial Android tablet push with the introduction of the Android 3.0 As Google looks toward the future of Android and its platform-wide tablet philosophy, you can't help but be reminded of the past.

Software 111

Software Development 111

SaaStr

APRIL 19, 2024

Today that would be a dream, but in 2011, people didn’t understand the metrics around recurring revenue businesses, so investors weren’t sure it was a good business. His first million came from a startup making implantable batteries from nanomaterials that sold for $50M after 12.5

Engineering 263

Engineering Business Model Pricing Scaling 263

SaaStr

FEBRUARY 23, 2019

Here’s the pricing way back in 2011: And today: Free trials have shrunk from 30 days to 14 days, which often happens when you bring in a sales team. 2011) many new a la carte, paid features including analytics, intelligence, etc. What about PagerDuty? than when it started. There are also now on in 2019 (vs.

Pricing 126

Pricing Enterprise Branding Startup 126

IT World

JUNE 9, 2023

The iPad seemed to lose momentum after Jobs died in 2011, and the Apple Watch (which broke Jobs’ naming convention but was a very good device) didn’t quite match those earlier iconic devices. The internal decision to marry the Apple Watch to only the iPhone severely limited its potential market.)

Marketing 76

Marketing 76

SaaStr

DECEMBER 11, 2021

Previously, he was the CEO and co-founder of EchoSign, which was acquired by Adobe in 2011. Jason Lemkin is the CEO of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs.

Scale 259

Scale Cloud Scaling Interviewing 259

Intercom, Inc.

NOVEMBER 8, 2022

Since 2011, we’ve been on a mission to make internet business personal, helping our customers connect with their customers through in-context, personalized communications. As companies scale, they need robust, reliable software that can support their growth.

Enterprise 104

Enterprise compliance Scaling Communication 104

SaaStr

AUGUST 9, 2020

A Good Day: Dec 31, 2009; Dec 31, 2010; Dec 31, 2011; Dec 31, 2012. A Bad Day: When I Had No Salary And Didn’t Get My Requested $10k Bonus Even Though I Brought In an Extra $300k All-Cash Upfront Deal. And again, Dec 31, 2018 and Dec 31, 2019. When we killed it every year on the last day of the year. New Years was spent in the office.

Sales Hiring 356

Sales Hiring SaaS Revenue Churn 356

SaaStr

OCTOBER 12, 2020

May 5, 2011 to Oct 12, 2020 — 9 years, 5 months to build a $3.2B But if you want to start a SaaS company — you have to be willing to do the time. 24 months often to really get to a minimum sellable product and $1m in ARR. Often 5 years just to get to Initial Scale, and say $10m in ARR. And 7-10 years to get to something Big.

SaaS 173

SaaS Scaling Revenue Leadership 173

SaaStock

JANUARY 25, 2019

Founded : 2011. Founded : 2011. Founded : 2011. Founded : 2011. Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. ContaAzul was acquired by the collaborative software platform Wabbi Software S.A. RD Station.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Andreessen Horowitz

MARCH 18, 2022

It would be difficult to find a more prophetic blog post in the history of technology commentary than Marc Andreessen’s 2011 “Why Software is Eating the World.” This is an edited and abridged version of a post that originally ran on the Anduril blog. Over the past decade, software companies have driven the lion’s share.

Innovation 79

Innovation Data Technology Software 79

SaaStr

MAY 16, 2024

Zapier has been a fully remote company since its inception in 2011 when remote wasn’t mainstream. First, we’ll look at both of these legends’ viewpoints on the hybrid work environment and the best way to approach it in 2024. Remote vs. In-Person: Which is Better?

Sales Recruiting 252

Sales Recruiting AI Search B2B Sales Hiring 252

Intercom, Inc.

OCTOBER 6, 2022

First, for those who don’t know me, I started this company in 2011 with Des, Ciaran Lee, and David Barrett, and ran it as CEO until 2020 when I decided to move to the chairman role and asked Karen to be CEO. Below is the email that Eoghan sent to the company after sharing the news with employees at All Hands.

Customer Support 118

Customer Support Investment 118

SaaStr

MAY 7, 2023

When Braze was founded back in 2011, a lot of things were different. UiPath has had an incredible history, taking 10 years to get to that first $1m in ARR … and then turning into one of the fastest growing software companies to $1 Billion in ARR ever ! Smartphones were just becoming mainstream.

Venture Capital 231

Venture Capital Banking Benchmarks Scaling 231

SaaStock

JANUARY 29, 2019

A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream – a hockey stick. That lasted for a few years until in 2017 it hit a plateau.

Strategy 161

Strategy Content Marketing SaaS Marketing 161

SaaStr

APRIL 22, 2022

In 2011, when Meraki started to experience very high growth, around 100 million devices were in use, thanks to smart devices like phones and tablets. . Before starting Samsara, Sekar worked with the same founding team at Meraki, which focused on wireless device connectivity.

Innovation 254

Innovation Wireless Scale Marketing 254

User Pilot

MAY 30, 2024

In 2011, he wrote the widely renowned book “The Lean Startup,” which was followed by another book in 2017 called, “The Startup Way.” His most significant career milestone came when he co-founded IMVU, an online social networking and virtual world startup, in 2004. Eric is also the founder of Lean Startup Co.,

Innovation 105

Innovation Startup AI Government 105

SaaStr

MARCH 1, 2019

When we sold EchoSign to Adobe in 2011, we were profitable, doing $1m a month growing ~100% YoY, had 37% usage market share and 31% revenue market share, and the entire market was probably $50m in size. Fast forward to 2019, and the market size is $1.25b+. 20x+ larger.

Startup 126

Startup Revenue Marketing SaaS 126