Practical Advice on SaaS marketing

JANUARY 5, 2011

What's new for 2011? Bottom line, don't expect a huge marketing budget windfall in 2011. Not much, really. If you were looking for my "top ten" list of dramatically new trends for the new year, sorry to disappoint you. only more of it. Or at least we could do something with less.

SaaS 100

SaaS Social Media Cloud Acquisition 100

IT World

JANUARY 23, 2023

The Geekbench tests Here are some Geekbench performance figures for entry-level Mac mini configurations dating back to 2011. The M2 system data was generated by a test machine made available by Apple: To read this article in full, please click here

Systems Review 132

Systems Review Data 132

SaaStr

AUGUST 10, 2022

Miro was founded in 2011 and has iterated on its product and expanded its audience widely over the years. Currently, Miro is one of the fastest-growing companies at scale, but it didn’t take off immediately at the same velocity in 2011. User Experience and Building a Durable Business. So why did it take so long to grow so explosively?

Sales Hiring 212

Sales Hiring Scale User Experience Onboarding 212

SaaStr

NOVEMBER 25, 2021

2011: Collaboration. In 2011, we built something about 5+ years ahead of the market: full on-line and off-line redlining and contract negotiation. That was crazy early in 2011. We’re your vendor! We closed 4 of the 6 leading insurances companies because of this.

Scale 212

Scale SaaS Branding Mobile 212

SaaStr

OCTOBER 21, 2022

Bill Magnuson, Co-founder and CEO of Braze, remembers his company’s founding in 2011 in an office with bare concrete floors—an austerity that he opines as “probably an ingredient for category creation.” This remarkable growth took four years to come true after Braze’s start in 2011. Stick to your convictions. Impressive, right?

Mobile 243

Mobile Data Investment Marketing 243

SaaStr

MARCH 10, 2023

Then, well, right after we sold EchoSign to Adobe way back in 2011, things picked up, with a slow with material and steady increase in public multiples from 2012 to 2015. Public multiples often were around 4x-5x in 2008, and then the global meltdown came, and public multiples fell to as less than 2x revenue for a while.

SaaS 236

SaaS Revenue Enterprise Scaling 236

SaaStr

OCTOBER 27, 2022

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 2,000 organizations and their 12,000 boards and committees in 32 countries worldwide. At OnBoard , we believe board meetings should be informed, effective, and uncomplicated.

Merchant Services 272

Merchant Services Onboarding SaaS Payments Payment Solutions 272

Andreessen Horowitz

JANUARY 19, 2022

In the summer of 2011, a masked intruder managed to open a locked door of Nicira, the startup I co-founded, walk directly to the desk of a well known engineer, passing many others on the way, grab a server, and … The post Investing in Ambient.ai appeared first on Andreessen Horowitz.

Investment 131

Investment Startup Engineering Management 131

SaaStr

OCTOBER 21, 2022

Bill Magnuson, Co-founder and CEO of Braze, remembers his company’s founding in 2011 in an office with bare concrete floors—an austerity that he opines as “probably an ingredient for category creation.” This remarkable growth took four years to come true after Braze’s start in 2011. Stick to your convictions. Impressive, right?

Mobile 206

Mobile Marketing Data Investment 206

IT World

JUNE 9, 2023

The iPad seemed to lose momentum after Jobs died in 2011, and the Apple Watch (which broke Jobs’ naming convention but was a very good device) didn’t quite match those earlier iconic devices. The internal decision to marry the Apple Watch to only the iPhone severely limited its potential market.)

Marketing 76

Marketing 76

SaaStr

JULY 22, 2023

.” — Brian Halligan, co-founder and chairman of HubSpot “Secondary” liquidity for SaaS founders has been part of the VC toolkit for funding later stage SaaS founders since at least 2010-2011 or so. I got a significant offer as we approached $10m ARR back in the day at Adobe Sign / EchoSign — and I should have taken it.

Scale 200

Scale SaaS Pricing Acquisition 200

Andreessen Horowitz

MAY 15, 2020

The first peaked in 2011, the second in … The post The Crypto Price-Innovation Cycle appeared first on Andreessen Horowitz. People who’ve been in crypto for a long time view the space as evolving in cycles, alternating between periods of high activity and “crypto winters.” There have been three cycles so far.

Pricing 145

Pricing Innovation Blockchain 145

SaaStr

OCTOBER 29, 2021

They were founded in 2011 and IPO’d ten years later in 2021 at $150,000,000 in ARR, growing 57%, and have rocketed to a $7B+ valuation. Amplitude is a quiet Cloud leader that you might not have heard of — unless you are building software. 5 Interesting Learnings: #1.

Scale 271

Scale CTO Hire New CTO CTO 271

IT World

MAY 18, 2022

Back in the prehistoric era of 2011, Le Googlé launched its initial Android tablet push with the introduction of the Android 3.0 As Google looks toward the future of Android and its platform-wide tablet philosophy, you can't help but be reminded of the past.

Software 111

Software Development 111

Andreessen Horowitz

MARCH 18, 2022

It would be difficult to find a more prophetic blog post in the history of technology commentary than Marc Andreessen’s 2011 “Why Software is Eating the World.” This is an edited and abridged version of a post that originally ran on the Anduril blog. Over the past decade, software companies have driven the lion’s share.

Innovation 85

Innovation Data Software Technology 85

Tom Tunguz

MARCH 19, 2018

If we compare this acquisition on other dimensions, we see that Mulesoft is the second fastest growing at the time of acquisition, next to SuccessFactors in 2011. Enterprise Value. EV/TTM Rev. Salesforce/Mulesoft. SAP/Concur. SAP/SuccessFactors. Salesforce/Demandware. Oracle/Eloqua. SAP/Callidus. IBM/Kenexa.

Acquisition 173

Acquisition Revenue Enterprise Marketing 173

Intercom, Inc.

DECEMBER 31, 2019

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

Payment Solutions 259

Payment Solutions Software SaaS Payments Payment Methods 259

SaaStr

FEBRUARY 23, 2019

Here’s the pricing way back in 2011: And today: Free trials have shrunk from 30 days to 14 days, which often happens when you bring in a sales team. 2011) many new a la carte, paid features including analytics, intelligence, etc. What about PagerDuty? than when it started. There are also now on in 2019 (vs.

Enterprise 126

Enterprise Pricing Startup Branding 126

SaaStr

AUGUST 24, 2019

2011: Collaboration. In 2011, we build something about 5+ years ahead of the market: full on-line and off-line redlining and contract negotiation. That was crazy early in 2011. We’re your vendor! We closed 4 of the 6 leading insurances companies because of this.

Scale 176

Scale SaaS Branding Mobile 176

SaaStr

FEBRUARY 23, 2022

Twilio’s 2011 customers are worth 10x more today a decade later. One recent acquisitiion (ZipWhip) has brought them down a bit, but gross margins remain above 50%. Still, 60% is the ideal target for being considered a “software” company. #9. Probably more. A hero company in Cloud and SaaS for us all to look up!

Scale 211

Scale SaaS Cloud Scaling 211

Intercom, Inc.

NOVEMBER 8, 2022

Since 2011, we’ve been on a mission to make internet business personal, helping our customers connect with their customers through in-context, personalized communications. As companies scale, they need robust, reliable software that can support their growth.

Enterprise 104

Enterprise compliance Scaling Communication 104

IT World

JUNE 17, 2022

The fine was originally given after the European Commission ruled that between 2011 and 2016, the chipmaker had paid billions of dollars to Apple to exclusively use its chips in all of its iPhones and iPads , an act that breaks EU antitrust laws.

65

65

IT World

MARCH 28, 2022

Mural, which launched in 2011, takes a visual approach to collaboration, centered on its popular digital whiteboard canvas product, allowing colleagues and clients to share ideas and brainstorm, even when they're distributed and remote.

Acquisition 63

Acquisition 63

Andreessen Horowitz

SEPTEMBER 19, 2023

The more I got exposed to the details behind the Instacart business, the more it reminded me of OpenTable (where I had been CEO from 2007-2011). Focusing on the former was key to our investment decision. Both needed to convince businesses to join the platform with the promise that they would drive incremental revenue.

Scale 143

Scale Marketplace as a Service Underperforming Technical Team Revenue 143

Intercom, Inc.

AUGUST 25, 2021

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. It’s hard to recall now, but before Intercom released the world’s first in-app messenger in 2011, the chat bubble was not a ubiquitous feature of apps or websites.

Scale 220

Scale Sales Hiring Scaling Customer Support 220

SaaStr

MARCH 1, 2019

When we sold EchoSign to Adobe in 2011, we were profitable, doing $1m a month growing ~100% YoY, had 37% usage market share and 31% revenue market share, and the entire market was probably $50m in size. Fast forward to 2019, and the market size is $1.25b+. 20x+ larger.

Startup 126

Startup SaaS Revenue Marketing 126

Andreessen Horowitz

AUGUST 16, 2019

Back in 2011, a16z cofounder Marc Andreessen first made the bold claim that software would eat the world. In this episode (originally recorded as part of an event at a16z), Andreesseen and a16z general partner on the bio fund Jorge …

Software 85

Software Healthcare AI 85

SaaStock

JANUARY 29, 2019

A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream – a hockey stick. That lasted for a few years until in 2017 it hit a plateau.

Strategy 161

Strategy SaaS Content Marketing Marketing 161

SaaStr

JUNE 5, 2020

Things started changing in 2011. In 2011, Hootsuite raised $3m in venture debt before raising another $50m in debt from CIBC in 2018. . Cheaper capital was simply not available because SaaS was still in the early adopters phase of Geoffrey Moore’s chasm model. . As SaaS Metrics Become Standardized, Banks Want In On The Action.

SaaS 222

SaaS Scale Venture Capital Software Review 222

Intercom, Inc.

OCTOBER 6, 2022

First, for those who don’t know me, I started this company in 2011 with Des, Ciaran Lee, and David Barrett, and ran it as CEO until 2020 when I decided to move to the chairman role and asked Karen to be CEO. Below is the email that Eoghan sent to the company after sharing the news with employees at All Hands.

Customer Support 118

Customer Support Investment 118

SaaStr

OCTOBER 12, 2020

May 5, 2011 to Oct 12, 2020 — 9 years, 5 months to build a $3.2B But if you want to start a SaaS company — you have to be willing to do the time. 24 months often to really get to a minimum sellable product and $1m in ARR. Often 5 years just to get to Initial Scale, and say $10m in ARR. And 7-10 years to get to something Big.

SaaS 171

SaaS Revenue Scaling Leadership 171

CloudKettle

JULY 20, 2021

Pardot (pronounced par-dot, not par-doh) is a B2B marketing automation platform that was acquired by Salesforce in 2011. The Ultimate Pardot Resource Guide This blog post is intended for marketing automation specialists switching to Pardot from another marketing automation platform, or anyone else who would like to learn Pardot.

B2B 52

B2B Marketing Enterprise Sales 52

Nimble - Sales

AUGUST 28, 2019

First established in 2011, Content Marketing World is the world’s largest content marketing-focused conference. With so many attendees, CMWorld offers community members more opportunities than ever before to network and cultivate relationships with ambitious and accomplished content marketers.

Content Marketing 85

Content Marketing Marketing 85

SaaSHolic

MAY 3, 2022

Back in 2011 Marc Andreessen , Andreessen Horowitz co-founder said that Software was eating the world. We couldn’t agree more. The SaaS ecosystem has been evolving globally in the past decade, and it is just the beginning.

SaaS 52

SaaS Software Management Business 52

SaaStr

DECEMBER 14, 2021

When it launched in 2011, Treasure Data’s positioning was a Hadoop-based big data warehouse in the cloud. Kazuki Ohta, CEO & Founder at Treasure Data, shares his company’s story of how pivoting at the right time saved their business and accelerated their growth to $100 million ARR. The Platform: $0 – $5 Million ARR.

Sales Hiring 271

Sales Hiring Data SaaS Churn 271

OpenView Labs

JANUARY 9, 2020

Back in 2011, Netflix restructured their pricing in a big way. Netflix lost a whopping 800,000 subscribers in Q3 2011. Their stock price plummeted immediately following their Q3 2011 earnings release. Over the course of four months, Netflix’s stock price dropped by almost 80% compared to July 2011. You know the story.

Pricing 70

Pricing Churn Revenue Forecasting 70

SaaStr

NOVEMBER 22, 2022

At its inception in 2011, the goal was to have a place for developers to gather and collaborate together. Everyone likes the freedom of choice and to feel like they’re part of something, and that’s exactly what Gitlab sets out to do. What it’s turned into is an active community with an “open-source mindset.”.

Marketing 221

Marketing Innovation Investment Engagement 221