SaaStr
JUNE 15, 2023
Small markets are often, though not always, less crowded. If that’s the case, sometimes starting there and then expanding into a larger market segment can work out well. A small segment of a large market is often where most of us star t. One of the best sales people. The best product guy or marketing person.
Sales Hacker
MAY 6, 2021
From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?
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User Pilot
APRIL 19, 2024
Segmenting Your Target Market Market research plays a key role in segmenting your target audience into manageable segments. These market segments are typically grouped by similar needs or attributes, and display similar responses in marketing research surveys and initiatives.
SaaStr
JANUARY 28, 2022
When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. The go-to-market segment worked together on key metrics across the revenue board. Skilled development and enablement: You can’t disrupt a market by hiring people from legacy vendors hoping they’ll figure it out.
SaaStr
AUGUST 25, 2023
2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.
The Angel VC
DECEMBER 12, 2018
While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.
OpenView Labs
JUNE 3, 2021
Specifically, I’m talking about product management and product marketing. Unlike functions such as sales, engineering, or finance—where the roles, responsibilities, and outcomes are clearly understood (and measurable)—product management and product marketing can’t always make those claims, particularly in early-stage companies.
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