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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

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I’ve Been Through 6 Recessions. Here’s Everything I’ve Learned About Adapting.

OpenView Labs

Is there an opportunity for you to: Gain market share. Take market positioning away from your competitors. Change the market dialog in your market segment to differentiate yourself. A market segment that’s worried. When there’s uncertainty in the marketplace, people tend to start looking at options.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data. Looking back vs. looking forward. Key takeaways.

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The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach.

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How Dopple Is Defining an Emerging Market

FastSpring

And so I did early stints at Zillow, Tumblr and a company called Fiscal Note, all in different markets, doing different things in different market segments. It starts with self service. And so that was really about giving an even playing ground for for companies to navigate the policy market.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Cold Outreach. Free Trials.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. The largest 3rd party ecommerce platform.