SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Together we combed through AngelList and found companies that we saw potential in, however, most were not hiring. That was the birth of what we now call the Growth Machine!

Scale 254

Scale Sales Hiring Sales SMB 254

User Pilot

OCTOBER 6, 2023

This is true whether you’re adopting a sales-led or product-led growth approach. They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems. An effective demo can, thus, help you generate leads and close deals.

Onboarding 100

Onboarding Software Review Transportation Engagement 100

SaaStr

APRIL 11, 2020

What do you do, if half your customers have just gone out of business? If your growth has gone from 60% to 0% overnight? Grow something that matters, so that when we pull out of this, you’ll grow revenue again, and maybe even faster than before. OK, maybe growth overall is at 10% this year. Or SaaS customers.

Revenue 301

Revenue Healthcare B2B Branding 301

SaaStr

MAY 1, 2021

How does a SaaS company reach enterprise buyers? Abadesi Osunsade, the VP of Global Community & Belonging at Brandwatch and Notion’s CEO and Co-Founder, Ivan Zhao, share their secrets on how to grow an enterprise audience by building a community around your brand. A Different Way to Approach Enterprise Leads .

Enterprise 229

Enterprise Scale B2C SaaS 229

SaaStr

NOVEMBER 16, 2022

You can watch the full video below, and we’ve included a transcript of the episode. All the early SaaStr content was only around folks sort of for one to 5 million and we added more diversity to some stages than others. And I think we could better organize it. They knew how to talk about ACV and MRR and RRM.

Sales Hiring 213

Sales Hiring VP of Engineering Payment Methods Scale 213

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. These are interesting times if we want to skew it. Obviously, others have seen the other things, but one way or other, we all have to still hit our plans with less. We are here to chat. Jason Lemkin: Okay. Times are good.

Scale 207

Scale Scaling Sales Hiring Enterprise 207

User Pilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. Let’s look at them in detail.

B2B 91

B2B Marketing Sales Hiring Social Media 91

User Pilot

MARCH 23, 2023

NPS surveys often get higher responses due to their simplicity and are helpful when making product development decisions and providing customer support. Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment. How to calculate NPS.

Software Review 94

Software Review Benchmarks Branding Growth Marketing 94

User Pilot

FEBRUARY 20, 2024

How do you build one? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. This approach to product management reduces bias and guesswork, ensuring every new product or feature released aligns with user needs and the ever-evolving market demands.

Data 101

Data Customer Lifetime Value Software Review Churn 101

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. How does Rachel think about organic growth and inciting word of mouth today?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Sales Hacker

MAY 16, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Growth leaders typically vent. Integrations can limit growth. We make this easy for your team. Join Kristina Finseth (Sr.

Mobile 77

Mobile Marketplace as a Service Growth Marketing Engineering 77

User Pilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. It’s not a ‘hack’ or a quick fix: it’s a mindset shift in how you approach your user onboarding process. As you’d expect, different SaaS companies adopt slightly different approaches around product-led onboarding.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products. #1

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

User Pilot

APRIL 19, 2024

From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. Each method has its benefits.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Strategy 97

Strategy Marketing Scale Software Review 97

User Pilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. Average conversion rates in SaaS : Site visitors to free trial conversion rate: 8.5%.

Customer Lifetime Value 89

Customer Lifetime Value Marketing Benchmarks Strategy 89

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How should one think about idea generation for interactive content? How does one know what interactive content works best?

Scale 191

Scale Sales Hiring Mobile Marketplace as a Service 191

User Pilot

SEPTEMBER 27, 2023

Product-led growth is one of the big SaaS buzzwords. Our ultimate guide explores what PLG is, how it differs from different growth strategies, and why product-led growth matters for SaaS businesses. It also looks at different PLG models, how to implement them, and important metrics to track.

Software 100

Software Scale Acquisition Onboarding 100

User Pilot

SEPTEMBER 28, 2023

In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. A few common experimentation targets include marketing campaigns, subject lines, onboarding flows, landing pages, and in-app messages. Sustained growth.

Marketing 101

Marketing Underperforming Technical Team Onboarding Metrics 101

OpenView Labs

NOVEMBER 23, 2021

We often champion product-led growth, which we define as a product that offers its end users so much value that they inevitably become regularly paying customers. Done right, PLG is a significant driver of sustainable growth. Product differentiation isn’t an easy endeavor for marketing teams.

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Book a demo to learn how it can help you, too.

SaaS 82

SaaS Sales Funnel Customer Lifetime Value Acquisition 82

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? Here is a collection of 10 resources that will help you: . maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . Here is a collection of 10 resources that will help you: .

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

OpenView Labs

DECEMBER 21, 2020

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. Ryan Dunagan, VP of Marketing at Spotio. Focus on more flexible business models.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

OCTOBER 6, 2019

When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … often times, the founders start to see the first bit of real economic returns on the model. It finally starts to make sense, this SaaS stuff. Why would this be? A good NPS.

Sales Hiring 226

Sales Hiring Scale Sales Venture Capital 226

Intercom, Inc.

DECEMBER 12, 2019

Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. So we thought, okay, there’s obviously something here in this lower-downmarket. Asking the question, “How can I help?”

Scale 169

Scale Growth Hacking Enterprise Scaling 169

SaaStr

DECEMBER 3, 2019

Jason Green, Emergence Capital Founder, and General Partner moderates a discussion with Janine Pelosi, Zoom Head of Marketing and Online Business and Tolithia Kornweibel, Gusto Head of Marketing. Tolithia Kornweibel | Head of Marketing @ Gusto. Janine Pelosi | Head of Marketing and Online Business @ Zoom.

Scale 131

Scale Sales Hiring Development Team Review Technical Review 131

Intercom, Inc.

JULY 10, 2018

Having one tool that helps you do all your most important work – sales, marketing and support – makes life so much easier. We’ve been pretty vocal about our love for Intercom as we’ve grown Ad Reform and Userfeed , our profitable, bootstrapped SaaS businesses over the last year. Aren’t there lots of those out there?”.

Business 106

Business SaaS New CTO CTO 106

User Pilot

MAY 30, 2023

So to avoid survey fatigue and net higher response rates, we use 13 in-app survey ideas that bring valuable insights for customer experience, marketing, sales, and product growth. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Scale 86

Scale Market Research User Experience Benchmarks 86

OpenView Labs

DECEMBER 13, 2019

We’ve published over 250 articles in 2019 and we’re proud to have contributors who provide our community with key insights and takeaways in the SaaS industry. 2019 was the year of the End User and the rise of Product Led Growth. And we can’t forget all of the content that came from OpenView individuals. SaaS is now ubiquitous.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Frontegg

JANUARY 7, 2022

Product-Led Growth (PLG) is taking center stage in 2022, with more and more SaaS companies realizing the importance of self-served applications with increased in-app freedom. You will also learn more about Human-Computer Interaction (HCI) and how it is being influenced by Artificial Intelligence (AI) today.

Artificial Intelligence 69

Artificial Intelligence Technical Review PayPal Software Review 69

User Pilot

OCTOBER 20, 2023

In this guide, we’ll go over what sentiment analysis is, why you should do it, and look at 10 sentiment examples! TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Use detailed insights to target your growth marketing efforts and PLG strategy.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

Intercom, Inc.

OCTOBER 31, 2018

We believe that conversational bot technology will be transformative for the businesses that embrace it today. Earlier this year, we announced the release of Custom Bots , allowing you to create completely customizable chatbots to automate all sorts of user journeys on your website in minutes.

Scale 128

Scale Engagement Marketing Onboarding 128

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Niall Wall – SVP of BD, Channels & Emerging Businesses @ Box.

Payments 120

Payments Scale Scaling Revenue 120

User Pilot

JULY 13, 2022

In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Product Hunt Stories include news, opinions, interviews, and how-to guides.

Technical Review 98

Technical Review Management Leadership Systems Review 98

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

OpenView Labs

DECEMBER 17, 2020

As we reflect on our own experience over the last 12 months, we wanted to check in with leaders in the OpenView network to ask, “What’s the biggest lesson you learned this year?” Prioritize helping customers with business continuity—solve, don’t sell.”. More wisdom from SaaS leaders. Slow down.”.

Leadership 57

Leadership Technology B2B Growth Marketing 57