article thumbnail

Marketing Automation For Growth Teams: Your Go-To Guide

User Pilot

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105
article thumbnail

Growth Marketing Conference: San Francisco

BrightBack

December 10 - 12, 2019: Growth Marketing Conference in San Francisco. Driving growth through acquisition alone is yesterday's game. Join us in San Francisco as our CEO, Guy Marion, discusses best practices leading to customer retention and driving sustainable growth for today's subscription businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear SaaStr: How Do I Convince My Customers with Monthly plans to Upgrade to Annual Plans?

SaaStr

Large customers only pay via invoices, especially for any deal of any material size (>$10k a year). Invoices have their own annoying set of characteristics (they can be Net 60+, you have to deal with procurement, etc.). The last thing a VP in a Fortune 5000 company wants to deal with is credit card payments or monthly invoicing.

article thumbnail

Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

SaaStr

Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale. Try twenty things, and you’ll very likely have one or two that are strong.

Scale 218
article thumbnail

Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game

Blulogix

Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

Finance 52
article thumbnail

Episode 40: Twitter Bio or… Cold Email ???

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Scale 82
article thumbnail

Episode 29: Be More Concise

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Subscription Billing. Will, Noticed Lavender has a subscription-based model – thought I’d reach out.