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The Final Speaker List for 2023 SaaStr Europa in London 6-7 June is LIVE!!


Ok we’ve now got the final speaker list locked down for 2023 SaaStr Europa in LONDON on 6-7 June: CEOs, CROs and CXOS : Edith Harbaugh, Executive Chair & Co-founder @ LaunchDarkly Nowi Kallen, Managing Director @ Salesforce Ventures Spencer Kimball, CEO @ Cockroach Labs Joe Thomas, Co-founder and CEO @ Loom Sterling Snow, Former CRO @ Divvy (..)

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Applications for Reforge’s Spring 2022 Cohort are Now Open

Casey Accidental

Product: Product Leadership , Product Strategy , User Insights for Product Decisions , Product Management Foundations , Mastering Product Management , Data for Product Managers (new). Engineering: Scaling Product Delivery , Technical Strategy , Engineering Management (new). Marketing Programs. Growth Marketing.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

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Web Summit Rio 2023: Summary of days 2, 3, 4.


The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) Web Summit Rio, day 3. apareceu primeiro em SaaSholic.

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15 New C-Suite Titles: Hype or Here to Stay?


As businesses and requirements evolved, more titles such as the CMO – chief marketing officer, CTO/CIO – chief technology/information officer, CHRO – chief human resources officer, and CSO – chief sales/business development officer emerged. All thanks to the new people and newer titles emerging in the C-Suite.

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Product-Led Growth (PLG) For Startups

Mucker Capital

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

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How Intercom helped a bootstrapped SaaS business punch above its weight

Intercom, Inc.

Marketing shouldn’t stop after you bring on a customer. Losing customers is so painful to a bootstrapped SaaS business, so keeping (and upgrading) current customers is hugely important to growth. Moving fast is key, but it can be helpful to test a new feature with a certain segment of users before you roll it out to everyone.

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