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Applications for Reforge’s Spring 2022 Cohort are Now Open

Casey Accidental

Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing. Marketing: Marketing Strategy (updated), Growth Marketing (new). Marketing Programs. Growth Marketing. Marketing Strategy.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.

Scale 132
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Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed (Pod 634 + Video)

SaaStr

It starts at the beginning when someone interacts with your brand.” – Kim Walsh Hiring and collaboration for growth The product marketing team is the first function to hire for. Product marketing takes care of messaging, positioning, understanding the customer and buyer persona, and more.

Scale 176
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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52
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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

Tim: I was hired in 2010, when Facebook was what I like to call a “teenage company”. There were about 1,400 people, just under a billion dollars in revenue, and I was hired as the CIO of the company with the mission of driving the productivity of the workforce. That was actually a pretty tall order at the time.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot. He is a speaker in top communities on inbound marketing, startups, SaaS companies, etc. He is active on his own blog, like a lighthouse of SaaS marketing. He helps SaaS companies and entrepreneurs scale with ABM and growth marketing.