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Founders Today Just Need to Assume the Next Round Never Comes

SaaStr

And while AWS’s growth is down a bit, it’s still at epic levels, Azure isn’t even really down, and Google Cloud is growing faster than ever. It’s still close to the best times ever in SaaS for growth and customers, even with mixed signals in the economy. It’s very, very quiet at $300m+ valuations.

AWS 313
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My App Stack: Shrav Mehta, Founder and CEO of Secureframe

SaaStr

I’m using Google Workspace (Gmail, Drive), AWS , Vercel , Slack , Figma , Notion , Salesforce , HubSpot , Secureframe , Clari , and Zapier. #2. Last week we had a great one with Luca Penati, CMO & CCO of BEE, check it out here. This week we have Shrav Mehta, Founder and CEO of Secureframe! #1. What’s your core stack of apps today?

AWS 231
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Why Booths Work at Top Industry Events. But You Have to Put In The Effort.

SaaStr

At AWS Reinvent, if your customers are there. At Dreamforce, if you are in the SFDC ecosystem. At Shoptalk, if you are in eCommerce. At SaaStr Annual , if you are in SaaS and especially if you see to founders or revenue leaders. If a major event can draw in 10, 100, or even a 1,000 of your customers, you should be there.

AWS 208
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Why It’s Year 3 When You Lose Your Customers

SaaStr

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.

AWS 268
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MongoDB’s Playbook for Breaking Into and Dominating a Market

OpenView Labs

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

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OpenView’s Top Product Led Growth Content from 2019

OpenView Labs

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

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5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”