SaaStr

NOVEMBER 3, 2022

And while AWS’s growth is down a bit, it’s still at epic levels, Azure isn’t even really down, and Google Cloud is growing faster than ever. It’s still close to the best times ever in SaaS for growth and customers, even with mixed signals in the economy. It’s very, very quiet at $300m+ valuations.

AWS 317

AWS Venture Capital SaaS Azure 317

SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.

Churn 272

Churn SaaS Enterprise AWS 272

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

SaaS 52

SaaS Benchmarks Retention Growth Marketing 52

OpenView Labs

DECEMBER 2, 2020

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

Marketing 54

Marketing AWS Strategy Development 54

OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Marketing SaaS 58

Unbounce

FEBRUARY 17, 2021

With a soft color palette, whimsical design, use of emojis, and high-quality photos, this landing page looks an awful lot like a finely curated social media profile. The tweet had a number of variations that we tested,” says Chukky Ndu, Growth Marketing Manager at #Paid. Plus, it’s an offer for $500. .

Social Media 113

Social Media Technical Advisors SaaS Sales Funnel 113

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. In my past life as a growth marketer, we did a lot of testing. Then for a typical PLG organization, you need to have a head of growth be in charge of that motion. I tested freemium versus free trial.

Startup 52

Startup Onboarding Sales Enterprise 52