Tom Tunguz

APRIL 2, 2021

Open source software marries the decentralized community of the Internet with the ambition to build great things. Today, open source software faces an identity crisis: what does it mean to be an open source company in the cloud? Sales teams and marketing teams' task is self-evident. You face a critical decision.

Cloud 273

Cloud Sales Hiring Banking Enterprise 273

SaaStr

OCTOBER 15, 2022

This week in enterprise software: Top 10 #SaaS #Cloud multiples as of today's market close. The median multiple fell below 5x at market close for the first time since 2016 (when it briefly fell below 5x) pic.twitter.com/QZ605lMswz. And with it, the venture markets have clearly slowed down. That’s massive change.

Startup 234

Startup Cloud Growth Marketing SaaS 234

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Userpilot customer review on G2.

Strategy 98

Strategy Marketing Scale Software Review 98

FastSpring

MARCH 6, 2023

It’s not easy to build a SaaS, software, or digital product from the ground up — and it’s even harder when you have to worry about all the other logistical details that go along with growing a business.

Payment Methods 78

Payment Methods Scale Finance Payment Services 78

SaaStr

JANUARY 9, 2023

Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in. Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. Tactic #4: Always be testing.

Social Media 196

Social Media B2C Marketing B2B 196

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

OCTOBER 6, 2023

To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch). This makes sales demo videos an ideal option as they make your marketing content more engaging.

Onboarding 105

Onboarding Software Review Transportation Engagement 105

Tom Tunguz

APRIL 21, 2016

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

Pricing 208

Pricing Startup Strategy Consulting 208

FastSpring

MARCH 3, 2023

What Is a Merchant of Record and Why Is the MoR Model Great for Software Companies? About Frederic (Fred) Linfjärd Fred is the Director of Growth Marketing at Planday and the former Head of Commercial Innovation at Capture One, where he 4x’d their revenue, leading to an acquisition.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

Incredo

DECEMBER 12, 2019

How many software review sites are you present at? Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. And you know why people are subscribing to your software.

Software Review 37

Software Review Systems Review Software Social Media 37

Sales Hacker

JUNE 21, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Sales Hiring 76

Sales Hiring Scale Growth Marketing Scaling 76

Sales Hacker

AUGUST 29, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We have centers of excellence in Cloud, Custom Software Development, DevOps, PEGA, SaaS, AI, Data warehousing, Data Analytics, BI, and Testing.

Outsourcing Services 80

Outsourcing Services Outsourced Development Healthcare Software Development 80

Sales Hacker

NOVEMBER 29, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Because we are specifically looking for data, analytics and software companies similar to you, we only have 5 spots available in your industry.

Scale 72

Scale Underperforming Technical Team Outsourced Development Growth Marketing 72

SaaStr

NOVEMBER 16, 2022

When you hire your first couple reps, they do need to have sold a software product. It can work out a little bit for tiny SMBs, but it doesn’t work in software, okay? Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing.

Sales Hiring 213

Sales Hiring VP of Engineering Payment Methods Scale 213

SaaStr

SEPTEMBER 10, 2023

What’s your top “undiscovered gem” — an app you love but others may not have heard of?

AWS 220

AWS compliance AI Startup 220

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com

Scale 157

Scale Scaling Sales Hiring Marketing 157

Sales Hacker

JULY 11, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hi Will, COMPANY is the only all-in-one software for corporate spend, expense, and travel management. Subject: RE: follow up.

Scale 79

Scale Travel Scaling Growth Marketing 79

Sales Hacker

OCTOBER 4, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Lavender Marketing Career Question. My name is Hopeful Employee , and I came across your email marketing product on LinkedIn.

Sales Hiring 82

Sales Hiring AI Search AI Content Marketing 82

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

FEBRUARY 28, 2024

Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. What is a funnel-tracking software solution?

Payment Solutions 105

Payment Solutions Data Analysis Software Review SaaS Payments 105

ChurnZero

JUNE 10, 2021

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum ® , one of the nation’s most prestigious gatherings of high-growth, market-leading companies. EY member firms do not practice law where prohibited by local laws.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

OpenView Labs

DECEMBER 21, 2020

What does the future hold for B2B software? Other big themes were around data, the continued adoption of product led growth, and building communities. Employee engagement software is another interesting area for SaaS. Consumerization of enterprise software continues. Stuff gets missed. Shruti Kapoor, CEO at Wingman. “We’ll

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

User Pilot

MAY 30, 2023

Properly automated with specialized software. Since you’ll need software to run surveys, why not try a Userpilot demo to see how quickly you can build in-app surveys to collect actionable feedback? Using specialized software to trigger surveys automatically based on the user’s actions, milestones, and product behaviors.

Scale 96

Scale Market Research User Experience Benchmarks 96

OpenView Labs

JUNE 25, 2020

As Chief Product Officer, Sahir is responsible for product management, growth marketing/operations and go-to-market strategy across the MongoDB portfolio. MongoDB’s philosophy for monetizing open source software. During his time there he’s grown the cloud business from zero to over $150 million annually.

Scale 52

Scale Scaling Sales Interviewing 52

OpenView Labs

DECEMBER 10, 2020

Francesca Krihely, Senior Director, Growth Marketing at Snyk. Ryan Dunagan, VP of Marketing at Spotio. Anthony Morris, Head of Marketing at Linx Software. Take a look and consider adding a few of these to your 2021 reading list. The Culture Map. Lisa Campbell, CMO at Autodesk. Liar’s Poker. Brick by Brick.

Consulting 61

Consulting B2B Growth Marketing Customer Success 61

SaaStr

MAY 1, 2021

Enterprise decision-makers have unique problems they need to solve, but they don’t always have time to experiment with a platform or sit through dozens of software demos to find the right solution. How does a SaaS company reach enterprise buyers?

Enterprise 229

Enterprise Scale B2C SaaS 229

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. She had a deep understanding of their processes and pain points and knew how to build software that would help them thrive.

VP of Engineering 118

VP of Engineering Scale Sales Hiring Underperforming Technical Team 118

SaaStr

AUGUST 28, 2021

The game is changed in enterprise software. Salesloft went a long way when they switched out the t-shirts which said “SalesLoft” with the ones that said “Rainmaker” & “Sales Nerd” Customers want to represent their best selves, not yours. Don’t just wear a t-shirt at the event.

Social Media 272

Social Media Software Review Engagement Enterprise 272

Intercom, Inc.

DECEMBER 12, 2019

Most SaaS companies start with a free software offering – providing a preview of their product’s capabilities before encouraging their users to grow into pro or enterprise solutions. In the first month he sold about $150,000 worth of software. is the key to growth, says Carmody, and it sounds like Vidyard have been listening.

Scale 169

Scale Growth Hacking Enterprise Scaling 169

SaaStr

NOVEMBER 22, 2021

Who has ever bought enterprise software based on something you’ve seen in this app or your child has shown you in this app? I will try to weave this into why people think about buying enterprise SaaS software based on things they see on this app. So growth is a really important topic. Who knows what this app is?

B2C 276

B2C Scale Consulting Software Review 276

Casey Accidental

FEBRUARY 26, 2024

This sort of pivot is common, and still got them to the destination of a growth market with a large TAM that offset peak times for driver demand and allowed new types of supply that weren’t a great fit to core Uber to also make money driving. It turned out copying Doordash and Postmates was the more viable option.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

OpenView Labs

DECEMBER 13, 2019

What is Product Led Growth? How to Build A Software Company in the End User Era. What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. Product Led Growth Market Map. 2019 Expansion SaaS Benchmarks.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Frontegg

JANUARY 7, 2022

Conference tracks will include: Product Lifecycle and Success Stories, Product Management Software and Innovation, Product Team Dynamic, Methodologies, and obviously some exclusive Product Manager Roundtable Talks. 9 – Growth Marketing Summit. Product-Led Growth is much more than a series of actions, it’s a philosophy.

Artificial Intelligence 69

Artificial Intelligence Technical Review PayPal Software Review 69

OpenView Labs

FEBRUARY 2, 2021

almost exactly a year ago, nobody knew how exactly it’d affect the software industry. Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. Executives used to buy software for their employees, but now employees tell them what to buy. When COVID-19 hit the U.S.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStock

JANUARY 31, 2019

On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads. A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products.

Marketing 103

Marketing Software Engineering Education Engineering 103

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales.

Scale 254

Scale Sales Hiring Sales SMB 254

User Pilot

APRIL 3, 2024

The main difference between product-led vs sales-led is the core focus: PLG relies on the product’s appeal, while SLG depends on sales team tactics and relationships to drive growth. Is product-led growth right for you? Product-led vs Sales-led differences.

Innovation 104

Innovation Payments Strategy Payment Solutions 104