article thumbnail

Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

Software as a service or SaaS has been growing as a leading software distribution model. The world of SaaS has simplified software creation and distribution making access easier than before. Leveraging the power of cloud technology, SaaS has re-engineered the way we look at modern technology and software. Brian Halligan.

article thumbnail

Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

. “Take the work out of work, that’s my motto in life” Prior to that, I was the CIO of another large Fortune 500 company called KLA-Tencor, and the rest of my life has been in software engineering: building tools to help people get things done without having to do all the work. Balancing human-computer interaction.