Tom Tunguz

SEPTEMBER 28, 2020

Recently, we welcomed Kimber Lancaster to Office Hours at Redpoint to discuss running successful virtual events. First, there’s much more crossover between physical and virtual events than most people think. The planning phase for virtual events parallels physical events. Declare metrics for success.

Engagement 272

Engagement Communication Metrics Development 272

SaaStr

MAY 4, 2025

The Official SaaStr Annual 2025 Party Guide: Official, Semi-Official and Unofficial Parties and Side Events!! #5. The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #5. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #3. 10 Ways AI Is Going to Change Sales.

AI 261

AI Venture Capital Sales B2B 261

User Pilot

NOVEMBER 29, 2024

Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Understanding the product metrics Let’s have two products – A and B. The key is to go beyond surface-level metrics.

Metrics 105

Metrics Scale Acquisition Retention 105

SaaStr

DECEMBER 5, 2024

Audience segmentation Webinars & virtual events In-person events Analytics The market for marketing AI-assisted tools however is getting very crowded. Time to Value: The Make-or-Break Metric The most critical insight? For more on buying patterns, sign up for G2’s free Reach event on December 10th!

AI 268

AI Software Data SaaS 268

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

Tom Tunguz

FEBRUARY 26, 2025

The Hidden Costs of UBP While UBP offers many advantages, it does come with tradeoffs: Complicates churn measurement : If a customer uses your product intermittently (every third month, for example), standard monthly churn calculations will show the account churning and reactivating, skewing your metrics. Each marginal event costs $0.15.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

MARCH 16, 2025

Marketing leaders face crushing expectations from all sides: Management wants leads Sales needs collateral Product needs launches The team wants career growth The instinct is to spread your resources across everything: blogging, analyst relations, PR, events, SEO, paid search, content marketing, and more.

Scale 236

Scale Sales Hiring Scaling Marketing 236

SaaStr

FEBRUARY 13, 2025

Carta says they do, though In any event, these metrics are very useful and directionally correct. So even a < $100m VC fund needs a unicorn per fund. But overall, it doesnt seem like 1% of all seed funded start-ups truly make it all the way to a $1B valuation. The funnel narrows sharply over time.

Metrics 260

Metrics Data 260

Clouded Judgement

MARCH 28, 2025

This additional facility may be costly and may not be operational in a timely manner in the event our primary data center facility is not operating properly or is no longer available to us.” I created this subset to show companies where FCF is a relevant valuation metric. ” This used to be how companies scaled!

Cloud 299

Cloud AI Scale Scaling 299

SaaStr

JANUARY 23, 2025

Master the Multi-Stakeholder Sale Enterprise deals aren’t won in a single meeting. Focus on Land-and-Expand Economics Don’t obsess over initial deal size.

Enterprise 244

Enterprise Sales Hiring Scale Outsourced Development 244

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. MRR, obviously. We talked about churn.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

MAY 11, 2025

To participate, founders must submit their pitch decks, growth metrics, and funding details. This program ensures that VCs review your startup profile before the event, increasing your chances of securing a meeting. Remember, VCs are selective, so your metrics and pitch need to stand out. #2.

Venture Capital 170

Venture Capital Technical Review Innovation AI 170

User Pilot

FEBRUARY 4, 2025

Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. In this article, Ill cover 10 crucial user metrics every product manager should track to turn data into decisions that increase product adoption. Emphasis is on the word right.

Metrics 59

Metrics Scale Software Review Churn 59

SaaStr

NOVEMBER 8, 2021

The slides from Battery Ventures’ “State of the OpenCloud” event meet that standard. . Example Referenceable Slide + Full Deck : The flagship deck from Battery Ventures’ recent OpenCloud event is an equally authoritative and durable resource. Full YouTube Session.

Scale 354

Scale Forecasting Cloud Pricing 354

Tom Tunguz

APRIL 7, 2021

More than a year after Covid washed over the software ecosystem and the tide ebbs, it’s revealing the impacts on fundamental metrics of public software companies. Sales efficiency is one of those key metrics. Travel collapsed, virtual events blossomed, handshakes became Zoom namastes. How did sales efficiency evolve?

Software 343

Software Sales Travel Metrics 343

User Pilot

MAY 30, 2025

Tracking mobile app performance metrics can feel daunting. But you find yourself puzzled, overwhelmed, and uncertain about which metrics truly matter. Ive been there too You’ll learn to identify and use the right metrics to make smarter decisions. Then, select 3-5 mobile app performance metrics tied directly to it.

Mobile 88

Mobile Metrics Customer Lifetime Value Software Review 88

SaaStr

MAY 21, 2025

Their artificial intelligence platform (AIP) is driving significant commercial demand, with companies like Wendy’s and Heineken showcasing dramatic efficiency improvements at their AIPCon event. [link] — Akshay Krishnaswamy (@hyperindexed) May 5, 2025 5 Interesting Learnings: 1.

Artificial Intelligence 162

Artificial Intelligence Government AI Benchmarks 162

User Pilot

MARCH 30, 2025

Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. This article will cover 14 metrics to help you achieve just that. Overview: Mobile app analytics metrics Below is a quick summary of the mobile metrics every PM should be tracking. The competition is stiff.

Benchmarks 96

Benchmarks Mobile Metrics Software Review 96

Tom Tunguz

FEBRUARY 18, 2021

During this office hours, we’ll explore: - the challenges sales teams face selling today - the management techniques and metrics modern sales teams use - what is working when selling in COVID. If you’re interested to attend, please register by Wednesday, February 24t.

Scale 348

Scale Scaling Metrics Revenue 348

SaaStr

MARCH 12, 2025

“Marketing is fluffy and unmeasurable” – Unlike sales, which has clear metrics like quota attainment, founders often believe marketing can’t be measured. Instead, focus on two key metrics: Pipeline coverage – Do we have a chance to hit our numbers? Actual sales – Did we hit our targets?

Sales Hiring 195

Sales Hiring Marketing Technical Review Underperforming Technical Team 195

SaaStr

AUGUST 14, 2022

SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin. SaaStr 578: The Metrics that Matter, Whether You Are Raising $1 Million or $100 Million with Index Ventures Partner Molly Alter. ?. SaaStr 577: Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin.

Scale 294

Scale Startup Scaling Retention 294

User Pilot

OCTOBER 31, 2024

How to apply actionable metrics to different SaaS business stages. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Then, as you define these problems, ensure you have a list of metrics that can adequately measure your product’s performance.

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

SaaStr

AUGUST 29, 2021

Northstar Metrics: How to Define The Right Metrics For Your SaaS Solution with Soumeya Benghanem, Product Management Practice Lead @ VMware. You can use this link build your agenda on our desktop agenda builder or by downloading the SaaStr Events app. 3 Temperature checks each day of the event.

Stax 286

Stax Startup Cloud Metrics 286

SaaStr

DECEMBER 12, 2023

Keybanc and Sapphire have some great overall metrics here : Overall, the media AE closes $750,000 a year, and that’s actually up from 2022 — mainly due to hiring freezes and contractions. In any event, that’s good median data. But many of the metrics of those days didn’t really make much sense, with hindsight.

Sales Hiring 331

Sales Hiring SMB Enterprise Metrics 331

Tom Tunguz

MAY 27, 2020

Those metrics are lagging indicators of startup distribution. Barring some sudden shift, these data suggest California’s share of significant exit events should at least sustain current levels; and an optimist could argue, further concentrate in California. How will the distribution change with time?

Startup 312

Startup Trends Metrics Data 312

Buffer Resources

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Content Marketing 137

Content Marketing Metrics Social Media Marketing 137

Neil Patel

JUNE 3, 2025

Read on to learn more about what SEO monitoring entails, nine metrics to track, plus a few tools and tips for making the most out of your optimization strategy. 9 SEO Metrics to Monitor As you start diving into your SEO monitoring plan, let’s cover nine key SEO metrics you should be consistently monitoring.

Metrics 62

Metrics AI Search Technical Review Software Review 62

SaaStr

MAY 7, 2020

Viurtal events can work. I see so many marketers tweeting and LinkedIn about how they have 1,000 signed up for their virtual event. And more digital events now each week than any human being in your industry could ever possibly attend. Not vanity metrics. Which is good. IMHE, content marketing, done right, always works.

Content Marketing 292

Content Marketing Investment Metrics Marketing 292

SaaStr

SEPTEMBER 14, 2020

If you’ve been to any recent SaaStr Annuals, you’ll know that one staple of the event is Byron Deeter of Bessemer Venture Partners launching the latest edition of Bessemer’s State of the Cloud — live. Report on employee engagement metrics. Be sure to: Define culture and core values. Conduct 360 feedback. .

Technical Review 349

Technical Review Cloud Software Review Technology 349

SaaStr

MAY 28, 2021

In any event, 25% of their new bookings come from the existing base. Publish diversity metrics, 39% female, 62% white. “Based upon employee self-identification, 62% white, 12% Asian, 7% of two or more racial groups, 4% black, 7% of Hispanic or Latin background, and 0.2% The NRR story, told differently.

Enterprise 316

Enterprise Scale B2B Metrics 316

SaaStr

JANUARY 16, 2021

Love email mktg at scale – Sr AE: Make real $$ selling to CMOs – Head Digital Events: love ‘em now? So after a crazy 2020 — including being the first major SaaS event to be cancelled due to Covid in March — SaaStr is stronger than ever. Head of Digital Events. We had over 500,000 view our digital events in 2020.

Technical Review 285

Technical Review Social Media Software Review Cloud 285

SaaStr

MAY 2, 2020

But by any rational metric, they should have sold. At our first SaaStr event in 2013, some folks ask why we had a Mad Men-inspired theme. Well, you see this guy at the first SaaStr event, from 2013. And years and years of hard work and drama. And yet Aaron said, “If I sell, what would I do?”. But he was right. He’s thinking.

Payments 299

Payments Acquisition Retention Revenue 299

SaaStr

FEBRUARY 7, 2023

days of tactical content, networking, and epic evening events when the Cloud comes to Singapore. Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why?

VP of Engineering 286

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 286

SaaStr

MAY 23, 2025

But its replaced by BigCo pressurehitting metrics, navigating bureaucracy, and managing expectations. You Can Finally Breathe : On the flip side, youll have the chance to take a real vacation, attend your kids mid-week events, or just enjoy life without constantly checking your email. Its less intense, but its still there.

Startup 147

Startup Scale Acquisition Leadership 147

SaaStr

APRIL 18, 2021

Input and Output Metrics. Once you have your major flywheel elements in place, you can start considering what input and output metrics to associate with each. Thomas recommends experimentation with resource allocation to improve these metrics. Creating your flywheel is not a “single meeting” event. Recording Start.

User Experience 317

User Experience Startup Metrics Scaling 317

SaaStr

APRIL 11, 2020

Sponsor digital events. You can grow some metric in your pipeline or at least your pre-pipeline 2x right now. We don’t talk that much about “traffic” to our websites in B2B, but awareness matters. What can you do to 5x your traffic? Grow presence. How can you double the organic searches for your startup?

Revenue 358

Revenue Healthcare B2B Branding 358

SaaStr

AUGUST 16, 2020

Portfolios in many cases were hit hard, with startups in travel, events, fitness, etc. The ones with good, but not great, metrics. Q: How is Venture Capital difference since Covid-19? At first — and only briefly — things slowed way back. But conversely, for the “almosts”. The startups that maybe need more time to really understand.

Venture Capital 306

Venture Capital Travel Cloud Investment 306