SaaStr

APRIL 30, 2022

We learned a lot from having the only major tech event in 2021 at SaaStr Annual. That it was possible to have a large-scale event that was 100% tested, vax’d, and primarily open air and outdoors. Everyone Tested prior to event. If you want to stay 100% outdoors and experience both events, you will be able to.

Technical Review 244

Technical Review Scaling 244

SaaStr

MAY 29, 2021

Amelia Ibarra, SaaStr’s SVP and GM, did a great deep dive with Alyce on the future of content and events post-Covid. Take a listen here if you do content, marketing and/or events: A few key learnings for us at least: Great content is a lot of work. The post SaaStr’s Secrets to Great Events appeared first on SaaStr.

SaaS 265

SaaS Social Media Content Marketing Metrics 265

SaaStr

JANUARY 11, 2022

Events and trade shows. Let’s talk about why it’s a good investment: Trade shows / events produce a lot of so-called “leads”, but a lot of cr*p leads and long lead time leads. BUT … Any event that is large and spot-on for your product should get you at least one customer. How can it be worth it?

Scale 329

Scale Retention Customer Success Investment 329

SaaStr

NOVEMBER 8, 2022

SaaStr Annual 2022 was the biggest ever, and our highest NPS event ever. Barcelona in 2022 was amazing, and bigger than the prior 2 Paris events. We don’t hide the expo in some corner of our events. You simply can’t get more traffic than you get at a SaaStr event. Our digital events have a really long tail.

SaaS 240

SaaS Cloud B2B Pricing 240

SaaStr

AUGUST 22, 2022

Way back in the early days of Adobe Sign / EchoSign, my co-founder was a digital marketing genius — but was opposed to events. Also events don’t just cost real dollars to be at and exhibit at, they have a ton of soft costs, and take a ton of team time. Do just the Top Events. And the best events all attract buyers.

Strategy 247

Strategy Marketing Branding Development 247

SaaStr

MAY 26, 2023

Below is a list of ancillary events happening during SaaStr Europa either hosted by SaaSt, one of our trusted sponsors or friends. Get your Pass to attend here Chargebee and friends are hosting an event from 7pm-10pm at Wapping tavern. Monday, June 5th: The team at Paddle is hosting a breakfast meetup to kick off the week.

249

249

SaaStr

OCTOBER 6, 2020

When COVID hit in January of 2020, it tore through the landscape of B2B + Cloud events, canceling all events that thousands of companies rely on for pipeline and revenue. The use of cloud technology skyrocketed, and in the blink of an eye, we entered a new completely virtual era for events. Virtual events have boomed.

Scale 294

Scale Cloud B2B Entertainment 294

SaaStr

MAY 2, 2021

Not digital events, which exploded since Covid. But good old fashioned, in-a-convention-center events are coming back. Many events like Coachella, Dreamforce, SaaStr Annual and more haven’t been produced since 2019 (!). SEMA and other more traditional events are already on. And boy, has it been a while.

SaaS 288

SaaS Marketing Customer Success Metrics 288

The Daily Egg

NOVEMBER 30, 2020

The post Best Event Management Software appeared first on The Daily Egg. You’ve always wanted to visit the Grand Canyon and finally said “the heck with it,” hopped in the car and took off. But, in all your excitement you forgot to pack your phone charger. You’re about 20 minutes away when your phone dies. Bye-bye GPS. […].

Software Review 236

Software Review Software Management 236

SaaStr

NOVEMBER 9, 2021

With an incredible SaaStr Annual 2021 IRL behind us — the biggest in-person tech event in the SF Bay Area in 2021 — we’re off to planning our 2022 events. Our second annual events for builders. but with international travel open again, we expect an event 60%-100% bigger than 2021!! No repeats.

Technical Review 250

Technical Review SaaS Travel Scaling 250

SaaStr

AUGUST 2, 2022

It’s a deep dive on where events, field marketing and more are right now. The post Uncharted and Electric: Uncharted Podcast #134: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr’s Jason Lemkin appeared first on SaaStr. Give the episode a listen here.

SaaS 192

SaaS Marketing Cloud Management 192

SaaStr

OCTOBER 4, 2022

Now that we have much larger spaces for Annual and Europa, we were able to run a great experiment this year at SaaStr Annual 2022: building an Executive Briefing Center, and letting our top sponsors do meet-ups and even mini-events in our Executive Briefing Center. It turned out to work really well. Don’t just join us. The post New!

Cloud 222

Cloud 222

Intercom, Inc.

JANUARY 11, 2022

Today, we’re excited to announce Intercom’s first virtual launch event, New at Intercom , to be held on March 23rd. . The event will be two-hours long, including a keynote, two breakout sessions, and the opportunity to interact with our product leaders and executives. We’re witnessing a ??dramatic What to expect .

Forecasting 209

Forecasting Engagement Trends Customer Support 209

SaaStr

AUGUST 28, 2021

With SaaStr Annual 2021 now just a month away, and one of the first IRL events in some time — we’re getting a lot of questions from sponsors wanting to know how to get the best ROI from their sponsorship package. Dinners or events held outside of the venue? Tell them you’ll be at the event and have a question for them.

SaaS 273

SaaS Software Review Social Media Metrics 273

SaaStr

JUNE 5, 2021

So we’re back for “real-world” / IRL events. After 6+ mega-digital events including doing the 2020 SaaStr Annual digitally, the 2021 SaaStr Annual is back in the SF Bay Area Sept 27-29. So the first plan was to do try to somehow do better than those events at least in part, both in focus and in experience.

Interviewing 188

Interviewing Scaling B2B Growth Marketing 188

Intercom, Inc.

MARCH 1, 2022

To answer these questions, and more, we’re thrilled to host our first global virtual launch event on March 23rd. Why we’re hosting a virtual event. This event will dive into ways Intercom can help you take small, manageable steps towards a future-proof customer experience. We go further together. We’re confident, yet humble.

Scale 211

Scale Engagement Scaling Customer Success 211

SaaStr

MARCH 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Many businesses changed their strategy to incorporate virtual or hybrid events recently. of all events. of event planners stating that they will focus more on hybrid events.

Sales 201

Sales SaaS Revenue Systems Review 201

User Pilot

MARCH 31, 2023

How can product managers leverage event analytics to gain insights necessary to build valuable and delightful user experiences? We also look at: The importance of events analytics Different types of events you can track Best events analytics tools Excited? Server-side event data reaches your app via API.

Management 95

Management User Experience Onboarding Engagement 95

Tom Tunguz

JULY 18, 2020

In this era, virtual events have replaced IRL events. Virtual events have many obvious benefits. No hotels, no event venues, no catering, no ensuring guests are in the right city at the right time. Many of our portfolio companies have experimented with virtual events quite successfully. How long did they tarry?

Startup 216

Startup Marketing Data Software 216

SaaStr

NOVEMBER 23, 2021

A lot can happen when it’s a live event. Live events are unpredictable but always encompass two things: a) the event dates don’t change and b) you need a plan A, plan B, and at least a plan C, for when something doesn’t go accordingly to plan. Go to the events they’re going to. .

Strategy 245

Strategy SaaS Branding Sales 245

SaaStr

APRIL 23, 2020

So little old Team SaaStr just put on our first digital event, SaaStr Summit: Bridging the Gap. Time Zones are tough on a full-day event. A lot of management and moderation was required to do a 2-track virtual event. But we’ll be deploying more tools here at our next events. And folks were tired after the day.

Scale 318

Scale Startup SaaS Scaling 318

User Pilot

JUNE 8, 2023

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. In this article, we’ll walk you through everything you need to know about event data with industry-leading examples. What is event data?

SaaS Payments 98

SaaS Payments SaaS Data Onboarding 98

Tom Tunguz

AUGUST 31, 2020

Kimbre is the former Director of Global Events and Field Marketing at Gremlin where she managed the industry sponsorships program, Gremlin’s produced conferences (Chaos Conf, Failover Conf) and the new remote field program. This Office Hours will be a virtual event.

Scale 288

Scale Scaling Engagement Marketing 288

Intercom, Inc.

AUGUST 24, 2022

We’re excited to announce that registration is now open for New at Intercom , our virtual fall product launch event which takes place on October 12th, 2022 at 8am PT/4pm BST. This event will focus on the key to engaging your customers, exploring the theories, challenges, and solutions behind getting – and keeping – customers. “

Retention 191

Retention Engagement Innovation Strategy 191

Chart Mogul

JUNE 16, 2023

Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year. However, the decision to sponsor a conference … Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year.

SaaS 52

SaaS Strategy Benchmarks Engagement 52

SaaStr

JULY 21, 2021

But these days, everyone is doing more content marketing, more podcasts, more digital events, and more. 7+ years of events. 10+ mega digitial events since 2020. I see this again and again in our digital events when top-tier speakers bring a moderator that just … doesn’t prepare enough. — ask yourself.

Interviewing 284

Interviewing Content Marketing Startup Marketing 284

SaaStr

APRIL 11, 2020

These have been the craziest of times, both in general and certainly for IRL events. The one upside is we now have a much clearer and better, digital strategy along with our IRL events strategy. If the world allows us, it will be a hybrid event with an IRL component in San Francisco (we have a venue).

Cloud 180

Cloud Strategy Innovation 180

User Pilot

MAY 14, 2023

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.

SaaS 98

SaaS Pricing Scale Onboarding 98

Intercom, Inc.

MARCH 23, 2022

We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. If you were there, you know first-hand how much news we shared throughout the event.

Scale 220

Scale DevOps as a Service Scaling Engagement 220

SaaStr

DECEMBER 25, 2020

Things start off looking bleak, with SaaStr Annual 2020 the first big tech event to be postponed due to Covid. And after resisting doing digital events since the beginning, we decided we at least had one good idea. We’ll be doing more in 2021, starting with a big mega event on building better Cloud products, SaaStrBuild.com.

Technical Review 286

Technical Review Cloud Enterprise Scaling 286

SaaStr

FEBRUARY 1, 2021

The post Join Our Next MEGA-DIGITAL EVENT!! State of Cloud ’21 with Byron Deeter and Bessemer Venture Partners. much, much more!! Join us FOR FREE -> SaaStrBuild.com. SaaStr Build!! appeared first on SaaStr.

Cloud 262

Cloud 262

SaaStr

JANUARY 9, 2021

With over 500,000+ people tuning into our live events in 2020, we’re getting going on the full calendar of 2021 SaaStr events. assuming we can safely host an event in those regions , we’ll be there!). All-in, we have room for about 350+ speakers and 1,000 mentors spread across our 2021 events. Apply here.

Scale 174

Scale Sales Hiring SaaS Outbound Sales Team 174

SaaStr

MARCH 29, 2022

So a lot of SaaStr’s team is getting back from Shoptalk, a big industry e-commerce event that is a little like the e-commerce version of SaaStr Annual. We did a dinner with some of our top partners and some of the conversation went to the ROI on big events: Some folks just advocated for just buying tickets to the event and networking.

Scale 215

Scale Scaling Software Strategy 215