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Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.
Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Consistent Learning & Development Regular product and pitch certification.
Offers workshops, networking, and investor matchmaking for startups and enterprises. Key points about SaaStr Annual : Focus on SaaS: Primarily focused on all aspects of SaaS business including sales, marketing, product development, and customer success. Held annually in the San Francisco Bay Area (usually in September).
So what were the best attended and most upvoted SaaStr Workshop Wednesdays ? And sign up for FREE Workshop Wednesdays here. The ones you actually just have to catch up? The 2023 list below! The Seven Things all Founders Should Know About Sales. Tunguz, MongoDB, Nick Mehta, Bessemer and More!! appeared first on SaaStr.
We’re adding the final batches of Workshops and Braindates for 2023 SaaStr Annual!! The post 55+ New Workshops and Braindates for 2023 SaaStr Annual appeared first on SaaStr. Ok we are close!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!
What were the Top 5 more tactical sessions from the workshops? 4: “The Art of SaaS Negotiations: 3 Steps to Develop an Objection Handling Framework with Pandadoc.” The post The Top 5 Workshops at SaaStr Scale: Gainsight, Twilio, Freshworks, Vanta, PandaDoc appeared first on SaaStr. Let’s take a look! #1:
LIVE Workshop Wednesday: How to Build Out Your SaaS Sales Development Function with Sam Blond, Partner at Founders Fund The post Top SaaStr Content for the Week: New CRO Confidential with Zapier, Workshop Wednesday with Founders Fund’s Partner, Podcast with Gainsight’s CEO and lots more!
Braze recognized that the future would bring about a world in which consumers develop unprecedented intimacy with their phones. They stayed modular at the top and bottom of the stack (data ingestion and action) but focused on product development in the middle. . The post Introducing SaaStr Workshop Wednesdays!
At SaaStr Workshop Wednesday live , Ethan Kurzwiel, previously partner at Bessemer Venture Partners and now founding partner at Chemistry VC, took us through a deep dive of exactly where Series A funding is right now in 2025. And sign up for the next FREE Workshop Wednesday here.
200+ dedicated workshops and braindates with the best in SaaS, Cloud and AI, from intimate small sessions to 20-50 person workshops from the best Our CRO + CEO Poker Night where we bring 200 top revenue leaders together with CEOs and founders of B2B / AI companies attending Our 4th annual CMO Summit for top CMOs and the CEOs that want to meet them!
In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Workshop Wednesdays are live interactive workshops held each week. This has resulted in amazing hypergrowth. Sign up HERE !
Are you a developer coming to SaaStr Annual 2020 but afraid there might be not quite enough content for you? From large scale mainstage sessions to intimate workshops and even a dedicated lounge, we are carving out some of SaaStr Annual just for developers and engineers. The post Developers and Engineers!
Developing your product design career as an individual contributor. As a designer on the management path, a large part of my focus has been to help individual contributor (IC) designers to develop in their role. Results: The main ingredient of career development. Behaviors: The secret sauce of product design career development.
Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. For Harness, the user is typically developers, dev ops teams, and SREs. Sign up here to join them FOR FREE! The user and the buyer. .
If you’re wondering what you should be doing in between sessions or maybe just after breakfast before things really kick off in the main areas, check out these workshops! Workshops are a great way to learn tactical insights in a smaller session. What is a workshop? there are different options for everyone.
In a special workshop session, Jay Levy shares insights into successful founder-investor relationships and why they are so crucial to the success of your startup. SaaStr Workshop Wednesdays are LIVE every Wednesday. PT, SaaStr will hold live, interactive workshops on Zoom where experts in the community share their insights.
Grab your seat for their 12:30 PM PST workshop on Scaling with Speed: How to Streamline Your Revenue Operations with Conga. Join members of their solution engineering team on December 9 at 9 AM PST for a workshop on Stop Losing Customers : 5 Steps to Creating Customers for Life with Freshworks. . Freshworks.
And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! About Dave Kellogg Dave Kellogg brings a rare combination of marketing and executive leadership experience to his analysis of SaaS businesses.
Developing a company narrative that rings true from top to down ensures the message and impact of the company aren’t diluted when it reaches the consumer. . “The narrative must be coauthored by the CEO and the people on the front line.”. “The narrative must be coauthored by the CEO and the people on the front line.”.
Don’t bother too much with trying to get “corporate development” or the M&A team’s attention. So if you want to get bought, don’t waste too much time with corporate development. Dear SaaStr: What Should Founders Do To Get Noticed By An Established Company’s M&A Team? That’s not their job.
In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. SaaStr Workshop Wednesdays are LIVE every Wednesday. PST, SaaStr will hold live, interactive workshops on Zoom where experts in the community share their insights. Sign up for free.
Sponsor Workshops. So this year, we are allowing Super Gold, Platinum and Diamond sponsors to put on Sponsor Workshop sessions — and we are creating an entire themed, fun Workshop Hall. These workshops are still subject to editorial approval, but can be vendor-specific. A Builders and Developers parties.
. “Secrets to Aligning Marketing and Revenue Strategies with Marqeta’s CMO” A deep dive from the recent SaaStr Money on how Marqeta’s CMO thinks about demand gen, building a marketing team, selling to developers, and much more. #4.
In the kickoff for Workshop Wednesdays last week, Wang chatted with the community about how to build a high-performing team and keep it. Stage 3: Employee Development. This means you need to get input from stakeholders, find the root cause of your issues, and develop some solutions with minimal politics. . Phase 3: Development
Do you participate in professional developmentworkshops, or perhaps enjoy problem-solving puzzles in your downtime? To get to what’s right for you, you need a tech partner with a deep understanding of your business needs, software development experience, data engineering skills and AI expertise.
In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. You want to develop a joint action plan rather than saying, “Hey, marketing, go fix this.”
Join their workshop to learn how to set up an effective sequence, adjust your messaging, evaluate your cadence, and more. Manager, Sales Development at Outreach. The post Workshop: Effective Sequences appeared first on Sales Hacker. How long should you wait until sending a follow-up? Come ready to share!
Workshops are 30-40 minute long sessions where attendees can develop or learn new skills. A typical workshop is broken up into a presentation portion as well as a group discussion or interactive portion. Workshops have gotten so popular we’re hosting them in the adjoining Marriott. Right next to it…Brella!
At its inception in 2011, the goal was to have a place for developers to gather and collaborate together. In this week’s Workshop Wednesday, CMO and CSO at Gitlab, Ashley Kramer, dives deep into one of the best marketing assets a company can have, and that’s open-source communities. . Every Wednesday at 10 a.m. Sign up HERE !
In a fascinating workshop session, Miao shares his thoughts on how finance teams can contribute to company strategy and grow revenue. SaaStr Workshop Wednesdays are LIVE every Wednesday. PT, SaaStr holds live, interactive workshops where experts in the community share their insights. Sign up for free. Every Wednesday at 10 a.m.
If you do a joint webinar together with another vendor in a space, this is a great way to develop at least a handful of leads that are on-point for your product. Today, a digital workshop with lead capture often works well too. Yes, booths and workshops can be expensive. Do paid marketing where your competition also does it.
So, you may introduce a developer API or build an app marketplace if there is enough community interest. Be ready to explain to a partner or developer why they should invest their time in your platform. PST, SaaStr will hold live, interactive workshops on Zoom where experts in the community share their insights. Sign up HERE !
SaaStr 633: Why You Want to Develop Product Painkillers, Not Vitamins with DigitalOcean CPO Gabe Monroy Top Videos This Week: 1. LIVE – SaaStr APAC 2023: Workshop Stage Streaming LIVE 4. LIVE – SaaStr APAC 2023: Workshop Stage Streaming LIVE 4. appeared first on SaaStr.
In the latest Workshop Wednesday , held every Wednesday at 10 a.m. In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. That’s your proof.
In this week’s Workshop Wednesday , held every Weds at 10 a.m. You can develop an onboarding guide, build a great knowledge base, and figure out ways to do as many one-to-many communications with customers as possible. PST, SaaStr will hold live, interactive workshops on Zoom where experts in the community share their insights.
Are you struggling to break out and get noticed in business development? Driving innovation and creativity in business development. They hired GTMP to reach out to prospects offering them a stipend to participate in a best practices study on development and utilization of Amazon-like marketplaces and related in-marketplace advertising.
At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. So they decided to make a reference guide, like developer documentation, but for doctors. All users come from channels, be it organic, paid, or word-of-mouth.
I presented those questions & my views on their answers at Saastr’s Workshop Wednesday. Moats : how to develop competitive advantage? Startups can integrate with a plug-in, build a prompt-tuning engine (a little model on top of a bigger model), or develop & train their own models.
Canva started this by design-teaching workshops. Workshops are a mutually valuable way to get people interested in the product and get early feedback. For example, Canva Pro was developed when Huffington Post reached out with an interest in creating branded assets with Canva. Community is a key part of Canva’s success.
SaaStr Workshop Wednesdays are LIVE every Wednesday. Why AI Matters to VCs Over the last decade, each type of machine learning has developed and grown, with generative AI becoming the most recent. Platform Layer: This layer encompasses developer tools that simplify building applications. Sign up for free. GPT, Llama).
The post The No BS, Straight Up, Super Amazing, Starting from Zero Social Selling Workshop appeared first on Sales Hacker. Whether you’re starting from scratch or want to refresh your personal brand for the new year, you’ll learn the best ways to make connections online and create content people want to see.
In last week’s episode of Workshop Wednesday , held every Wednesday at 10 a.m. For some context on the company, Weights & Biases is an AI developer platform to help train and deploy all Machine Learning models. All experiments should have a clearly defined persona, intent, and channel before developing the content.
In this week’s Workshop Wednesday , held every Wednesday at 10 a.m. However, industries are being built like development platforms where engineers would rather buy from a bot. Everyone’s trying to make sense of AI, what’s happening in the ecosystem, and how to incorporate AI into your demand generation and marketing.
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