SaaStr

FEBRUARY 28, 2021

Which segment do you put as your top priority in marketing? Which segment is the #1 orientation of your sales team? And so as you see this segmentation develop, you have to decide. But obviously, you’ll probably need a lot more people and processes (and features and software development) to provide a true solution.

Revenue 288

Revenue Sales Outsourced Development Enterprise 288

SaaStr

SEPTEMBER 29, 2022

So lots of folks talk about GitLab as a leading in software development and devops, but GitLab also has sort of a quieter cousin that also IPO’d: JFrog. JFrog started off as the #1 binary repository and has expanded from there as a multi-product suite for software development. Pretty darn impressive.

Scale 223

Scale SMB Software Development Cloud 223

How To Buy Saas

MARCH 21, 2024

6 Types of SaaS Development Services to Consider Okay, SaaS software development promises many benefits. Here are major development services to consider. Thanks to saas platform development , startups get a robust, scalable environment for hosting various applications.

SaaS Payments 40

SaaS Payments Payment Services Payment Solutions Payment Methods 40

SaaStr

APRIL 27, 2022

Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. When I was learning about the software development kit (SDK) concept, I realized that I could integrate CRM software into a mobile app.

Outsourced Development 227

Outsourced Development Mobile Pricing Software Development 227

OpenView Labs

JUNE 3, 2021

This is good news for everyone who wants to be more productive, but it’s especially awesome for software developers with increasingly complicated tasks to automate and increasingly challenging problems to solve. Developers who set out on their own to build software for other developers. The biggest perpetrators?

Development 52

Development Travel Software Development Innovation 52

Neil Patel

MAY 3, 2021

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. How Can Coding Bootcamp Help You Get a Job in Digital Marketing?

Payment Methods 108

Payment Methods Cybersecurity Payment Solutions Artificial Intelligence 108

SaaStr

SEPTEMBER 17, 2020

JFrog is the pioneer of Continuous Software Release Management, or CSRM. The market is estimated at about $22 billion. million shares at $44 each and they spiked about 47% — putting the market cap at $6.6 In other words, they got first-hand experience of the pains of software development. JFrog offered 11.6

New CTO 199

New CTO CTO Benchmarks Consulting 199

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. There are sales buzzwords that we love and some that we really hate. When you use sales buzzwords correctly, you’ll sound like you’re an industry insider. Optimize sales!

Sales Hiring 125

Sales Hiring Underperforming Technical Team Sales Sales Enablement 125

Subscription Flow

APRIL 1, 2024

Keeping all that in mind, this blog will detail how a merchant of record can help various businesses, such as software development companies, digital media companies, electronic book publishers, alongside online education providers, by handling taxes, managing transactions, avoiding fraud, and enhancing customer experiences.

Merchant Services 84

Merchant Services Payment Services SaaS Payments Payment Methods 84

Tom Tunguz

MARCH 10, 2016

The best way I’ve found to describe it is a technology innovation leading to a go-to-market advantage. Software is a competitive world. Sales and marketing software vendors have flourished, growing from a few hundred to several thousand in the span of a few years. Innovation = Invention + Go To Market.

Scale 100

Scale Innovation Technology Marketplace as a Service 100

SaaStr

JANUARY 26, 2022

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. UserTesting has opened offices in EMEA and APAC but has a bit lower international growth than I’d expect, given how global software development is now.

Scale 220

Scale SMB Enterprise Pricing 220

User Pilot

MARCH 19, 2024

Thanks to that, the development team can collect user feedback and test the feature before rolling it out to all users. When new feature ideas are successfully validated , the development team starts building the feature. A feature rollout is a software development technique involving a gradual release of new features and updates.

Software Development 88

Software Development Scale Development Benchmarks 88

Totango

OCTOBER 12, 2022

While acquiring new customers is essential, ongoing development and deepening of relationships with existing customers is also vital for growth. We can see this development in our recent survey. We can see this development in our recent survey. Developing a winning strategy.

Customer Success 111

Customer Success Churn Enterprise Trends 111

Sales Hacker

AUGUST 29, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Have a question about your sales email? Join Kristina Finseth (Sr.

Outsourcing Services 82

Outsourcing Services Outsourced Development Healthcare Software Development 82

CloudGeometry

MARCH 22, 2022

When developing a SaaS product plan, it’s important to recognize two foundational principles. Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of software development and keeps them there. But that’s just the beginning.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

FastSpring

AUGUST 2, 2023

When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As Selling Software Internationally With FastSpring Croatia is a relatively small country with a population of only 4 million people. “We

Payment Solutions 147

Payment Solutions Payment Methods Merchant Services AI Search 147

Teamgate

NOVEMBER 21, 2018

enko is a vastly experienced professional with over 20 years marketing, sales, and business development practice in leading IT and Telco companies, such as; Microsoft; Nokia; and Lattelecom, transforming business in 24 countries of Central and Eastern Europe. Do this and the sales will come naturally.

Scale 68

Scale Interviewing Technical Review B2B 68

SaaStock

MARCH 8, 2019

She is also an active tech investor in Asia, complementing the financing with business development insights. Bai took on a number of senior positions – Director of HR and Director of Marketing at Alibaba, as well as Chief Marketing Officer of Jiangsu Ju Teng Network Technology. Jessica Liu. Maxine Ryan. Jaclyn Tsui.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264

FastSpring

NOVEMBER 16, 2023

Cyber Weekend — the weekend encompassing Black Friday and Cyber Monday — is a great time for businesses to slash prices and increase sales volume as the year wraps up. 2023 Cyber Weekend SaaS and Software Deals World Anvil “ World Anvil is the ULTIMATE all-in-one software for anyone who loves creative worldbuilding!

Payment Solutions 88

Payment Solutions Software Review Payment Methods SaaS Payments 88

FastSpring

SEPTEMBER 16, 2021

In my conversations with software developers and technical founders over the years, I’ve heard how complicated these tech stack choices are to make. We know that conversion rates for SaaS and software companies will vary by 30% or more just based on the checkout experience. Is it the interface? Conversion optimization options?

Payment Services 138

Payment Services SaaS Payments Merchant Services Payment Solutions 138

Practical Advice on SaaS marketing

MAY 25, 2010

Who knew that software developers were such athletes? Though I'm sure some of these folks are spending time in the gym, I've learned that these terms actually refer to the agile development methodologies many are using to build software-as-a-service (SaaS) solutions. Call it "agile marketing."

Marketing 100

Marketing Social Media Software Development Business Model 100

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Founded in 2019, Cognota is the first and only LearnOps platform for corporate learning and development teams. They were acquired by private equity.

Payment Solutions 108

Payment Solutions Payment Services SaaS Payments VP of Engineering 108

SaaStr

MAY 22, 2019

Hubspot is an inbound marketing and sales software company based in Massachusetts. Prior to this, he was a Venture Partner at Longworth Ventures, VP of Sales at Groove Networks (acquired by Microsoft.). .” Leaders who do so will lose their product market fit. Brian Halligan is co-founder and CEO of Hubpost.

Scale 160

Scale Leadership Consulting Metrics 160

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet.

Sales Hiring 89

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 89

Practical Advice on SaaS marketing

MARCH 26, 2010

While Ford continued to assemble the final automobile, and they were responsible for designing, marketing and selling it, the docks and furnaces at the River Rouge plant were sold off or shut down. The evolution of application software development Application software development is on a similar path.

Cloud 100

Cloud Marketing Software Review Application Development 100

Sales Hacker

OCTOBER 31, 2018

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. In short, it’s important that marketers stay on target. The need to create personalized marketing messages isn’t new; it grew as a natural extension of the dot-com boom.

Scale 68

Scale Marketing Sales Hiring Benchmarks 68

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. Moreover, the enterprise sales funnel is more complicated than a product-led growth funnel.

Enterprise 88

Enterprise Business Scale Customer Lifetime Value 88

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Intercom, Inc.

MARCH 11, 2021

Later is an Instagram marketing platform that allows users to be more strategic about how they plan, publish, and report on their social media content. Adding this business value develops trust, and that trust directly affects your bottom line. My background, as you outlined, started as a developer. Know your user.

B2C 118

B2C B2B Scale Strategy 118

Intercom, Inc.

FEBRUARY 26, 2018

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. are making it easier and faster for software developers to develop complex software applications atop this infrastructure.

Outsourcing Services 224

Outsourcing Services Software Review Software Outsourced Development 224

Sales Hacker

AUGUST 23, 2018

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. Limiting sales to just phone and emails. Never asking for the sale.

B2B 55

B2B Development Team Review Underperforming Technical Team Technical Review 55

Sales Enablement, SaaS and Growth

MARCH 23, 2020

OKRs were first developed by Andy Grove, former CEO of Intel, and they consist of a clearly defined goal (objective) and measures to track achievement of that goal (key results). Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

Social Media 90

Social Media Interviewing Underperforming Technical Team Product Marketing 90

Tom Tunguz

MAY 26, 2016

” In other words, the marketing team has a webpage. The sales team has a webpage. Conway’s Law arises in software development projects. So, small teams of developers can become nearly fully independent of the larger engineering organization. The public relations team has a webpage. Hence microservices.

Software Review 130

Software Review DevOps as a Service Startup Systems Review 130

OpenView Labs

JANUARY 12, 2022

Take Stack Overflow , the world’s largest software developer network, community, and platform, serving close to 100 million monthly visitors. In other words, do the work to develop your initial opinion based on the information you have at your disposal, but then be open to looking at the situation from other points of view.

Leadership 76

Leadership SMB Underperforming Technical Team Scale 76

Nimble - Sales

OCTOBER 3, 2019

Currently, the CRM software market is the fastest-growing segment of the entire software development. According to Grand View Research, it will reach $80 billion by 2025! It’s pretty logical. Customers demand a better and better experience.

Trends 92

Trends Software Development Software Development 92

Baremetrics

MARCH 30, 2021

Aside from there being a multitude of options in the market, SaaS and subscription businesses often have a diverse and complex set of items that they need their chosen platform to check-off the list. Finding the right recurring payment system to process recurring invoices for your subscription-based business isn't easy.

Payment Features 105

Payment Features Payment Solutions Merchant Services Payment Methods 105