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AI and Cybersecurity: How Rubrik’s Co-Founder Built a $1B+ ARR Platform While Joining the AI Revolution

SaaStr

This bottom-up innovation model ensures product ideas come from technical feasibility rather than market research alone. The Problem: Rubrik’s platform handles data across data centers, cloud VMs, databases, object storage, and SaaS applications.

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The Keys to Making Market Research Actionable, Part II

Kellblog

In the first part of this two-part series we discussed the importance of timing in ensuring that market research is actionable. The moral was to time the arrival of research (e.g., Research that arrives asynchronously gets read (if you’re lucky) and then forgotten. The subject of the first post in this series.

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9 Marketing Research Methods to Refine Your Marketing Strategy

User Pilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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5 Nonobvious Learnings from Atlassian’s Path to The First $10B in ARR With Ex-CRO Cameron Deatsch

SaaStr

Instead of treating feature requests as a liability, they used them as market research for third-party developers. This created a natural product-market fit validation system for their marketplace. Each rejected feature request became a potential business opportunity for partners.

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Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

The current state of AI adoption resembles the early days of cloud: great infrastructure exists, but there’s a lack of applications to use it effectively. Determining Demand and Budgets When entering an existing category, understand go-to-market strategies and adoption signals. Everyone is trying to DIY without knowing how.

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Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

SaaStr

And the key difference market researchers say between Behavioral and Attitudinal loyalty isn’t what you’d expect – the churn rate. We buy more modules, e.g. for Salesforce, the Service Cloud, and now, the Marketing Cloud. The classic extreme example of Attitudinal Loyalty is say Apple.

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SaaS Spend is Here to Stay: How Sellers Can Survive the Shift to Remote Selling by Looking to Their Buyers

SaaStr

By Kara Kennedy, G2 Director of Market Research. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory.