SaaStr

MAY 9, 2023

Getting on sales calls early lets you see what works well with customers and helps you lay the strategic foundation for your first VP of Sales. One of the most essential things SaaS founders need to get right is their sales strategy. As a founder, it’s vital for you to be a big part of sales, especially in the early stages of your company.

Sales 246

Sales B2B Consulting Investment 246

SaaStr

OCTOBER 27, 2023

Welcome to Part Two of SaaStr founder and CEO Jason Lemkin’s Ask Me Anything session at this year’s SaaStr Annual. Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. So, let’s jump right into Part Two. Q: When Should A Slow Growth Company Hire a Head of Sales? Sometimes, yes.

Sales Hiring 234

Sales Hiring Scale Venture Capital Generative AI 234

Totango

FEBRUARY 23, 2024

Having a well-designed plan for those first few months can help to establish clear priorities, align your team, and make meaningful progress toward strategic goals. Among her first initiatives, she combined two separate marketing teams into one cohesive unit. The elusive C-suite is a powerful and exciting place to be. years on average.

Leadership 97

Leadership Investment Branding Customer Success 97

SaaStr

JANUARY 24, 2022

I’ll give you a couple of examples. Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. — Jason, ed. Things have changed a lot. Anita Kutlesa.

Finance 323

Finance Outsourcing Services Systems Review Technical Review 323

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. Five funnel examples to extract actionable insights: Marketing and sales funnel. Example of a user journey map. Discover the critical stages of each funnel and tools that help you gather actionable insights. Review funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Totango

DECEMBER 21, 2021

Planning strategic emails at key milestones in your customer journey can help you deliver a smoother customer experience, yielding higher satisfaction and better retention rates. These include: Your customer’s initial experience of your product during the onboarding stage. Lulls in engagement if they begin lapsing into inactivity.

Customer Success 105

Customer Success Management Onboarding Retention 105

Sales Hacker

NOVEMBER 10, 2023

Tracking the time users take to derive value offers insights into initial user experience effectiveness. For example: Supporting Thought Leadership: Identifying Opportunities: Actively monitor industry trends for opportunities for customers to showcase their expertise. Contract renewal dates.

VP of Engineering 93

VP of Engineering Scale Outsourced Development AI 93

Panintelligence

APRIL 3, 2024

For example, if you’re looking for enhanced Business Intelligence, you need to combine AI with human intuition. In a recent webinar with industry experts, we uncovered four key steps to successfully leveraging AI—which we'll dive into in this blog post. Prefer to listen? Find the recording below. AI implementation: why now?

AI 59

AI CTO Coach Scale Cybersecurity 59

Buffer Resources

OCTOBER 12, 2023

Years in business: 1 Number of employees: 1 intern, part-time help with PR, SEO and blog, and Facebook and Instagram ads Location: New York City Initial capital invested: About $17,000 Financial support for business: $5,000 grant Revenue streams: Direct-to-consumer online tea sales Marketplace sales (Walmart.com, Sune, Love.com, etc.)

Sales Hiring 108

Sales Hiring Business Scale Consulting 108

User Pilot

JUNE 30, 2023

Wondering which strategic customer engagement tactic to use to engage more customers with your product? You need to strategically put your effort into bringing back customers to engage with your product regularly. Utilize tooltips strategically to increase feature engagement. Asana’s gamification to boost customer engagement.

Engagement 97

Engagement Entertainment AI Customer Lifetime Value 97

SaaStr

JANUARY 10, 2024

Mistake #1: Not Participating in Company Strategy CMOs need to be involved, and a common mistake founders make is not involving them in strategic conversations within the C-suite. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome.

Sales Hiring 238

Sales Hiring Scale Technical Review Leadership 238

SaaStr

AUGUST 21, 2021

The Art: The art side involves the company culture which goes beyond initiatives. In the age of the customer, how can growing companies scale their CX efforts over time and through expansion? 1 Understand How to Win in the Age of the Customer. . #1 1 Understand How to Win in the Age of the Customer. If you do, the flywheel spins.”. #2

Scaling 238

Scaling Enterprise Company Culture Interviewing 238

Totango

MAY 17, 2023

As CS evolves in its second decade, customer success practitioners’ deep insight into customer data and multidimensional health scores puts them in a more strategic seat. With this end-to-end visibility, Veriforce’s example demonstrates why CS leaders can be the new shepherds of outcome-driven alignment for customers.

Generative AI 106

Generative AI Marketing Sales AI 106

SaaStr

DECEMBER 14, 2020

Let’s take a look at a few recent examples: Pluralsight was just acquired for $3.5B Yes, if the acquisition is strategic, multiples are at all-time highs. Don’t waste your limited capital on low ROI initiatives. But … that’s on $400m+ of ARR, growing 20% Year-over-Year. Again, an incredible outcome.

SaaS 336

SaaS Acquisition Cloud Finance 336

Casey Accidental

JUNE 8, 2021

Any time there was strategic misalignment or confusion at the top ranks of the company, I would hide that from the team so it didn’t affect their performance. I wanted my team to have very clear goals, remove any roadblocks they would face to being successful, and make a big impact on the success of the company. So I shifted my approach.

CTO Hire 125

CTO Hire Venture Capital CTO Communication 125

SaaStr

FEBRUARY 2, 2023

You have a good product, but adoption is slower than you expected You launch a product, everything is going as expected initially, and you’re gaining traction. For example, salespeople may make promises to customers that the company may not fulfill, leading to customer disappointment. Do some features need to be added?

Sales Hiring 196

Sales Hiring Product Marketing Scale Marketing 196

Buffer Resources

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. This strategic thinking allowed us to tap into whole new pools of clients and larger markets. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether.

Scale 78

Scale Scaling Strategy Social Media 78

User Pilot

MAY 31, 2023

The best practices for collecting survey data include the following: Strategically incorporating surveys in various in-app flows. Wondering how to unlock the full potential of your survey data and if survey data analysis will be of any help? Quantitative data is numerical data or information you can easily measure for analysis.

Data Analysis 98

Data Analysis Scaling Artificial Intelligence Data 98

User Pilot

FEBRUARY 26, 2023

A good roadmap tells a story, outlines the outcomes that a product team is looking to achieve, and the strategic moment when decisions will be made. TLDR Understanding the difference between a product roadmap and a backlog is crucial for product managers. What is a roadmap? A roadmap is a document of direction, intention, and influence.

Systems Review 98

Systems Review Communication Development Management 98

Blulogix

JANUARY 5, 2024

Example: Netflix charges customers a monthly fee for access to its streaming content. Example: Adobe generates recurring revenue through its subscription-based Adobe Creative Cloud service. Example: A software-as-a-service (SaaS) company tracks how many customers cancel their monthly subscriptions.

Subscription 52

Subscription Payment Features Payment Services Payments 52

Sales Hacker

JULY 11, 2022

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. I thought our value offering might align with some of your strategic initiatives as you scale. ??Want to write sales emails like a pro? Join Kristina Finseth (Sr. 20% gain in productivity.

Scale 79

Scale Travel Scaling Growth Marketing 79

Totango

NOVEMBER 10, 2020

For example, a high touch customer who expects to see high value within the first year requires the CS team to track steps and stay up to date with progress updates—this is where outcome success plans shine. Document and capture new initiatives as they arise. Share your plan with customers. Define your escalation plan.

Customer Success 119

Customer Success Software Review Benchmarks Engagement 119

User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It helps you visualize the customer journey.

B2B 105

B2B Development Team Review Software Review Marketing 105

SaaStr

MARCH 16, 2022

They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Many view PLG as the sexier option, as it often results in rapid growth and increases initial offerings. The Power of PLG. How will you help them get there?

New CTO 193

New CTO CTO Scale Innovation 193

SaaStr

MARCH 7, 2021

But it also meant no one really owned partners strategically. Recently I put together a quick list on twitter of the Top 10 things that with hindsight, I could and should have done to get from $1m to $10m ARR faster — and with less stress. In fact, I keep making it! No one spends enough time recruiting as it is, after $1m ARR or so.

Part-Time VPE 258

Part-Time VPE Sales Recruiting Sales Hiring Scale 258

Buffer Resources

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. This strategic thinking allowed us to tap into whole new pools of clients and larger markets. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether.

Scale 52

Scale Scaling Strategy Social Media 52

User Pilot

JUNE 22, 2023

For example, you can see the number of visits to a shared flow page. For example, you can trigger a survey after your customers interact with your customer support team. While a sudden spike may indicate a positive response to anything new, a significant drop may signal dissatisfaction or frustration.

Churn 98

Churn Retention Onboarding Engagement 98

Totango

DECEMBER 28, 2021

Follow up initial training with continuing education opportunities for successful team members. For example, sending automated emails to guide customers through their profile set-up sets the stage for future communication. Another strategic time to check-in with customers is when their usage level drops below desired benchmarks.

Churn 95

Churn Strategy Technical Review Benchmarks 95

User Pilot

JULY 27, 2023

Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations. For example, a startup might not need a sales manager or a fully-fledged sales team in its early days, but a UX designer is an absolute necessity. Average salary: $192,383/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Totango

AUGUST 16, 2022

For example, you can use automated communication tools, such as emails and webinars, to help ensure that customers have the support they need to familiarize themselves with how to complete onboarding and start using your product. For example, you can use automated monitoring of client accounts to track user adoption rates. Onboarding.

Payment Solutions 98

Payment Solutions Payment Methods Retention Software Review 98

Buffer Resources

JANUARY 11, 2024

After all, it can spit out an entire blog post in mere moments.   For example, we started using ChatGPT to batch topic brainstorming, assist us in outlining, and do initial rounds of content edits for our clients. At first, my instinct was to join “Team No AI” and to ignore it altogether.

AI 91

AI ChatGPT Business Artificial Intelligence 91

Totango

APRIL 30, 2021

For example, if your acquisition-related marketing and sales costs for the year added up to $200,000 and you acquired 1,000 new customers over the year, your average CAC for the year would be $200 per customer. Developing marketing content for blogs, social media and video platforms. Calculating the Cost of Customer Acquisition.

Acquisition 63

Acquisition Retention Social Media Advertising 63

User Pilot

AUGUST 2, 2023

Transactional emails You send these transactional email emails to customers in response to a specific transaction they have initiated to provide necessary and relevant information. Examples of transaction emails could be order confirmations, shipping and delivery notification, and password reset emails. Book a demo now.

Data 98

Data Strategy Marketing Software Review 98

ChurnZero

FEBRUARY 4, 2022

Customer success helps investors and boards make strategic decisions that affect customers by acting as the voice of the customer – raising customer wants, likes, dislikes, and struggles – and maintaining a good pulse on customer metrics. Engaging your investors starts by understanding what they care about. Mergers and acquisitions.

Customer Success 98

Customer Success Metrics Engagement Software Review 98

Totango

FEBRUARY 11, 2022

Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority. Then, we’ll walk you through three steps for creating a solid customer experience strategy. What is B2B Customer Experience?

B2B 107

B2B B2C Technical Review Systems Review 107

Stax

NOVEMBER 20, 2023

Fast-forward to today, the initiative’s cumulative impact has resulted in about $163 billion in purchases across all 12 Small Business Saturdays. Thanks to the strategic schedule between Black Friday and Cyber Monday, coinciding with the holiday shopping season’s peak—right when customers are already eager to shop.

Payment Methods 88

Payment Methods Merchant Services Stax Payment Services 88

ChurnZero

FEBRUARY 23, 2023

Yet what happens after the initial sale isn’t always top of mind for most businesses. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. This blog post aims to help you with that. What is customer lifecycle management in plain English?

Management 52

Management Technical Review Retention Customer Lifetime Value 52