SaaStr

SEPTEMBER 5, 2020

Q: What’s the best way to develop inbound leads when creating a new market/product category? Category creation is hard because you have to build awareness of both a new vendor AND a new category. More with some great examples here: Corporate Blogs Always Work. The answer is you do All of It. That’s the key.

Development 261

Development Content Marketing Marketing 261

SaaStr

FEBRUARY 15, 2024

The common threads of my investments are companies creating a new category or disrupting the definition of a current category. #3. The common threads of my investments are companies creating a new category or disrupting the definition of a current category. #3. What’s your most recent disclosed investment?

Scale 222

Scale Software Review Payment Features AI 222

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. Over time, as I grew comfortable with the social media space, I started to understand what would best move the needle for our core metric: page views. After randomly deciding to count how many articles I had written 1.5

Social Media 52

Social Media Systems Review Technical Review Software Review 52

SaaStr

DECEMBER 28, 2023

When you add sales and marketing, you can see they were the most impacted category in many ways. When you add sales and marketing, you can see they were the most impacted category in many ways. Yet the interesting thing about the sales category specifically, is how much interest is in it from a professional and personal standpoint.

Payment Solutions 216

Payment Solutions Sales Hiring AI SaaS Payments 216

SaaSHolic

FEBRUARY 23, 2022

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

FastSpring

AUGUST 30, 2018

After months of planning, strategizing, and hard work—we are thrilled to announce our new and improved blog is live on the Fastspring site. When we started this project, we had a lot of big ideas for improving the look and feel of the blog. The updates to the Fastspring blog are broken down into two categories: Design.

Entertainment 60

Entertainment Education User Experience Trends 60

SaaSHolic

FEBRUARY 6, 2023

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaStr

JANUARY 26, 2024

As we can see below, the averages also vary substantially by category. To me, that’s the best use of this data. So Vendr has their latest SaaS Buyer Report out here. There’s plenty of good data in there and it’s worth a read. One metric I wanted to highlight. And look, average sales cycles are almost meaningless.

SaaS 256

SaaS Benchmarks B2B Metrics 256

Tom Tunguz

MAY 23, 2022

It’s one of the best parts of the job. Many startups face a strategic question early on of whether to create a new category. Many startups face a strategic question early on of whether to create a new category. Today, the company announced a $135m Series D to continue creating this category with relentless focus.

Startup 222

Startup Customer Success Scaling Data 222

Totango

JANUARY 3, 2024

Our software provides a robust set of integrations and SuccessBLOCs —our proprietary pre-built customer success programs that are embedded with best practices and contain relevant workflows, reports, automation, customer segments, campaign content, and more to help you achieve critical business outcomes and create focus for your team.

Software Review 111

Software Review Scale Customer Success Innovation 111

SaaStr

AUGUST 26, 2023

VCs know there is competition in every segment, category and industry. And that new startups disrupt every segment, category and industry, as well. The Best Founders embraced competition and know it cold. The best ones blow you away with their answers. And know how to beat it. The rest … stumble.

Startup 183

Startup 183

SaaStr

JUNE 21, 2022

Almost every category of SaaS exploded during the lockdown, but three saw just crazy boosts: Zoom went from $1B to $3.5B But, while all 3 are epic companies, in unique categories, it didn’t last. Other categories were hit less dramatically. In some categories at least, the Covid Boost in the end was probably not just a mirage.

SaaS 285

SaaS Cloud B2B Enterprise 285

User Pilot

MARCH 27, 2024

HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. Let’s explore some best practices for implementing secondary navigation menus: Using path analysis to tailor secondary navigation based on actual user behavior and preferences. What is secondary navigation?

User Experience 104

User Experience Pricing Engagement Mobile 104

SaaStr

SEPTEMBER 16, 2022

And one of my themes was that while the markets are down, I mean way down — the best in SaaS are still growing at jaw-dropping rates. I put together this slide: No doubt, some categories are still recovering from a Covid Hangover. More here: The post The Best in SaaS Are Just Growing Faster Than Ever.

SMB 349

SMB SaaS Cloud Scaling 349

SaaStr

JANUARY 7, 2024

I always learn a lot from these — they are in essence a best practices list from each leader. I think of the apps I rely on in four different categories: reporting, collaboration, analytics, and management. Social media should be a priority for everybody these days, and your employees are one of your best brand amplifiers.

Social Media 246

Social Media AI Technology Branding 246

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. We hope you enjoy reading this best-of highlights reel; we loved making it happen. . Top 10 Blog Posts from 2019 . That’s 2019 for you. . You’re not alone. Churn Monster: Ghosted .

Technical Review 64

Technical Review Software Review Churn Customer Success 64

SaaStr

APRIL 19, 2023

So one large category of software spend is on Point of Sale systems. The one most of us know best in Toast, because we all use Toast so often when we go out to dinner. And perhaps the one we know second-best is Square. And it indeed has strong market share there. But the margins are tough. 5 Interesting Learnings: #1.

Payment Solutions 229

Payment Solutions Point of Sale Payments SaaS Payments 229

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. Top 10 Blog Posts from 2020. 2020 was a real mixed bag of emotions. Like a box of chocolates, you never know what you’re gonna get during life in the pandemic. Though more often than not, we ended up with the gross strawberry cream flavors.). Some of us slowed down. Some of us sped up. Roll the tape back.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

SaaStr

APRIL 25, 2023

Utterly epic pic.twitter.com/oN5vm3y4Ii — Jason Be Kind Lemkin  (@jasonlk) April 19, 2023 In SaaS, I nominate 3 for The Best Bootstrappers Ever. Especially in categories that can evolve a little bit more slowly in the beginning. But it’s easier in less competitive categories. The founders owned 78% at IPO. None of it is.

SaaS 241

SaaS Cloud Marketing 241

SaaStr

DECEMBER 10, 2023

I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Jack Moberger, Director of Enablement at Algolia, check it out here. This week we have Udi Ledergor, Chief Evangelist at Gong! #1. What’s your core stack of apps today?

Leadership 298

Leadership B2B Branding Revenue 298

SaaStr

NOVEMBER 15, 2022

It’s harder than it was, and some categories are seeing more headwinds than others. Revenues are down in some categories, and not others, Growth is probably 20% more challenging than in the best of times. So am I seeing a broad slowdown across our platform? Are we seeing some pockets? — Jason Be Kind Lemkin ?

Cybersecurity 296

Cybersecurity SMB Interviewing Enterprise 296

SaaStr

AUGUST 30, 2023

Number 1 on the list may not be the best at hospital signatures, but number 10 or 15 might be. G2’s OpenAI-Powered Monty Changes The Game G2’s Monty, powered by ChatGPT, will be the best way to discover longtail apps for software buyers. The original vision for G2 was to be the Yelp of software. Let’s look at an example.

AI Search 188

AI Search AI ChatGPT Software Review 188

SaaStr

OCTOBER 26, 2021

These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Presented By: Amanda Malko – CMO – G2 – @amandamalko.

Scale 337

Scale Marketing SMB Leadership 337

Totango

NOVEMBER 15, 2023

TrustRadius, a renowned platform for transparent business technology reviews, announced its 2023 Best of Awards, with Totango emerging as a triple winner. The best of customer success At Totango, we know just how important it is for customers to receive not only a high-quality product but one that has been thoroughly vetted by their peers.

Customer Success 112

Customer Success Software Review Technical Review Enterprise 112

User Pilot

APRIL 10, 2024

Here are 8 knowledge base creation best practices that can help you create deep connections with your customers: Include multiple types and formats of resources. Group content into modules and categories. Knowledge base creation is critical to enhancing self-service support. Create different formats of resources.

Software Review 93

Software Review AI Search SaaS Technical Review 93

SaaStr

MAY 9, 2023

1 You Need to Get Out There And Sell Sometimes, the best way to learn is by doing. A word about category creation: If your startup is creating a new category, your initial objective will be to get the word out and explain to customers why they need your product and what problems it can solve. Sign up for free. #1

Sales 246

Sales B2B Consulting Investment 246

SaaStr

MARCH 14, 2024

With over 25K SaaS tools out there, we believe that those with the best and most complete list of native integrations that make their users’ lives easier and more effective will be the ones that win. What’s your sweet spot for investing — check size, stage, type of deal? And how big is your current fund?

Scale 187

Scale B2B Investment Acquisition 187

Totango

DECEMBER 20, 2023

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. Totango’s high score from G2 users not only underscores our efficient implementation but also sets a best-in-class benchmark for other software in the customer success category.

Software Review 108

Software Review Technical Review User Experience Enterprise 108

SaaStr

AUGUST 31, 2022

Creating a category. Founders know how difficult it can be to create brand differentiation within an existing category since, in mature markets, every market position has already been taken. That being said, genuine breakthroughs arise from creating new categories. Creating your own category requires a lot of money to succeed.

Scale 218

Scale Underperforming Technical Team Scaling Company Culture 218

SaaStr

JULY 28, 2023

But — the best are growing as fast as they always have: Of the 900 surveyed, the median was tougher growth — 39% at $10m ARR, which is still fast enough for sure to get to a strong nine-figure exit, but not fast enough to attract venture capital. And the very best are growing even faster. This just makes sense.

Venture Capital 186

Venture Capital Startup SaaS Data 186

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.

Outsourced Development 223

Outsourced Development Mobile Pricing Software Development 223

SaaStr

SEPTEMBER 13, 2023

With that being said, if you have the world’s best payroll app, you can absolutely still talk to Craft. The best opportunities will get taken. Sacks believes there will be a co-pilot for every professional job category and also horizontal job functions like marketing and sales. Is everything going to be focused on AI?

SaaS Payments 208

SaaS Payments Payment Solutions AI SaaS 208

SaaStr

FEBRUARY 8, 2022

This has always worked in some categories since the dawn of the Web. But if you research the best 100 potential customers in your space, and write them the world’s best email about how to solve their problem — they’ll open it. Buyers attend the #1 events in each category, at a minimum. they will get out the word.

Marketing 277

Marketing Scale Content Marketing Consulting 277

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Today, businesses need a modern way to deliver fast, personal, and real-time communication to their customers.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

SaaStr

JANUARY 4, 2024

Many in impacted categories saw growth fall to 0%. And even as growth slowed, the best were rewarded with huge jumps in their share prices. And yet … it wasn’t all bad, for the bigger guys: The median SaaS and Cloud stock was up 41% in 2023! So not all as gold and golden as it looks. Still, an odd year.

Startup 177

Startup SaaS AI Pricing 177

SaaStr

MARCH 30, 2024

I always learn a lot from these — they are in essence a best practices list from each leader. We implemented 6Sense early, using it to craft highly targeted campaigns based on company category, intent stage, and job family for individual contacts within those accounts. This week we have Rik Haandrikman, VP of Marketing at RevenueCat!

Marketing 196

Marketing ChatGPT Mobile Onboarding 196

SaaStr

NOVEMBER 20, 2020

Here’s how we generally think: If you are #1 in your category and growing nicely, then great, we’ll keep building on that lead. If you are #2 in your category and growing nicely, then great, you’re scrappier. Doubling down on the categories where you are winning. They can’t be. Probably True.

SaaS 336

SaaS Scale Healthcare SMB 336