User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Let’s dive in!

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

MAY 8, 2022

Hana Jacover, VP of Marketing @ Chili Piper. Laura Kendall, VP of Marketing @ MadKudu. Lauren Wright, VP Revenue @ Demodesk. Jonathan Nimrodi, Head of B2B SaaS EMEA @ Meta (Facebook). Melinda Cormier, VP of Growth Marketing @ LumApps. Haresh Baraj, VP Product Growth @ Pleo. Sara Rossio, CPO @ G2.

Technical Cofounder 217

Technical Cofounder Fractional VPE CTO Engineering 217

SaaStr

MAY 30, 2024

Have you ever wondered how you could turn PLG concepts like the freemium model into a fast-growing revenue driver for your company? With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization.

Scale 211

Scale AI Search Azure AI 211

How To Buy Saas

MAY 22, 2024

Performing data-driven content refreshes and updates Demoboost, Zazz Full funnel SaaS marketing service starts at $5000 per month (we contacted them) Delhi, India B2B SaaS 2. Kalungi specializes in B2B SaaS marketing, focusing on T2D3 growth strategy. Inbound marketing strategies for SaaS companies 2.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

Totango

MAY 15, 2024

Explore the current challenges, market opportunities, and transformative potential of AI in CS as Totango + Catalyst leaders Chris Winkler , Head of Product Marketing, and Kellie Vivanco , Head of Customer Growth Marketing, share their take on key takeaways from the event. #1:

Customer Success 104

Customer Success AI Underperforming Technical Team Technical Review 104

SaaStr

APRIL 4, 2023

It just takes up so much time and resources, and just isn’t generating much revenue anymore? I see so many SaaS and B2B companies end up with their long tail and smallest customers only contributing a single digit percent of revenue as they scale, even if it starts off much higher. And the math in the short-term makes sense.

Scale 220

Scale Scaling Acquisition B2B 220

Blulogix

FEBRUARY 13, 2024

Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 89

Strategy Marketing Growth Marketing B2B 89

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Sales Hacker

JUNE 30, 2022

Account-based marketing (ABM) is a growth tactic and revenue accelerator, but many sales reps and even sales leaders are skeptical about this approach. ABM doesn’t work without tight sales and marketing alignment. Learn: Why is sales and marketing alignment important to ABM? B2B buying has changed.

Management 101

Management Marketing Sales Leadership 101

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. He’s been a B2B leader in businesses from pre-revenue to $600MM.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 153

Strategy B2B Sales Enablement Advertising 153

SaaStr

JUNE 3, 2022

10 Mistakes in Building Out Your Revenue Organization: A CEO’s Perspective with Insider. SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder. How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA.

Mobile 221

Mobile Scale SMB Travel 221

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 85

Strategy Marketing Social Media AI Search 85

SaaStr

JULY 20, 2019

But in B2B, the world you are trying to reach is customers, not users. The one “channel” that never plateaus for the best SaaS companies is the % of revenue from your installed base. Slack, Zoom, PagerDuty, all the latest ones to IPO all have net revenue retention of 140%+ still! Inbound or Outbound Sales?

Sales Hiring 246

Sales Hiring B2C Marketing Investment 246

SaaStr

MAY 25, 2024

As Cloudinary grew its revenues and Enterprise customer base, they were met with very specific requirements. The Technology Side of Things Now, let’s look at this from the technology side. There’s a continuum playing itself out.

Scale 256

Scale Sales Hiring SaaS Payments Development 256

Claudiu Murariu

FEBRUARY 19, 2019

Increase your revenue by 100% with a simple hack?—?The The Rule of 72 Growth is at the epicentre of any business and deciding to double the revenue might seem like a daunting task. There is no need for a groundbreaking, dramatic or visionary strategy that no one has ever thought about up to now. So what does a ‘tiny bit’ mean?

Revenue 40

Revenue B2C B2B Onboarding 40

Chargify

JULY 25, 2017

Some advice from Chargify’s Marketing Director Adam Feber: “If you can not recite keys stats such as conversion rates, activation rates, churn, average revenue per account (ARPA), lifetime value, etc., If your price raise comes at a cost to your acquisition numbers, then your revenue will reflect that.”.

Pricing 51

Pricing Revenue Scale SaaS 51

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

SaaS 67

SaaS Sales Funnel Customer Lifetime Value Acquisition 67

Intercom, Inc.

OCTOBER 29, 2019

Informing our approach to the market. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. For example, our Finance team is now able to confirm whether new customer growth is up in our target segments. Assessing progress on our strategy.

Business 184

Business B2C Scale Headcount 184

SmartKarrot

OCTOBER 26, 2022

Any B2B business can use these account management best practices to improve the performance of its core accounts. 6 Account Management Best Practices for B2B Companies! Here is an explanation of the six account management best practices for B2B companies: Create consistent customer segments for upselling and cross-selling.

B2B 11

B2B Management Underperforming Technical Team Software Review 11

User Pilot

OCTOBER 6, 2023

To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch). It increases your conversion rate which, in turn, boosts your revenue. million in sales per year.

Onboarding 83

Onboarding Software Review Transportation Engagement 83

Sales Hacker

DECEMBER 20, 2018

The Sales Hacker Podcast is carefully designed to give you tangible, practical insights about B2B sales. Sales, Profits, Growth). Get technical help and a dose of motivation from two of the leading B2B sales trainers, leadership coaches and business strategists on the market. B2B Growth Show. Accelerate!

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

SaaStr

JULY 29, 2022

In some ways they’re a next-generation marketing automation system for restaurants, sort of a, they’re a Toast partner but a Toast Plus. And I’ve watched them fairly quickly scale, to soon they’ll be at 10 million in revenue. First of all, let’s flip the two points you asked.

Scale 216

Scale Scaling Sales Hiring Enterprise 216

OpenView Labs

DECEMBER 17, 2020

Mike Nauls, Revenue Operations Manager at Profisee. Francesca Krihely, Senior Director, Growth Marketing at Snyk. Brett Trainor, Host of the B2B Founder podcast. Once you have product-market fit, the most important thing is getting the right leadership in place for sales, marketing, product.

Leadership 57

Leadership Technology B2B Growth Marketing 57

SaaSHolic

FEBRUARY 23, 2022

Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler. Alex Turnbull Alex became famous in the SaaS space because of the Startup Journey blog , sharing everything on the journey of his startup Groove , to $500k in monthly revenue.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

User Pilot

SEPTEMBER 27, 2023

Over 53% prefer to make purchase decisions without any interactions with the sales team, and 20% of B2B customers are happy to do so for single purchases between $500k and $5 million, according to a 2021 McKinsey study. What’s more, studies show that modern customers prefer self-service when buying and exploring products.

Software 84

Software Scale Acquisition Onboarding 84

SaaSHolic

MAY 5, 2023

There is a shift towards less capital-intensive startups with recurring revenues, and due diligence is crucial before taking on investors or advisors. The macroeconomic backdrop has led to decreased venture capital funding for Q1 2023, causing b2b SaaS companies to focus on becoming cashflow positive or having positive unit economics.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaSHolic

FEBRUARY 6, 2023

Steli Efti Founder and CEO of Close.io , Steli is a well-known reference for startups and B2B sales and prides himself on being a hustler. Alex Turnbull Alex became famous in the SaaS space because of the Startup Journey blog , sharing everything on the journey of his startup Groove , to $500k in monthly revenue.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

Mucker Capital

OCTOBER 10, 2023

Sally suggests considering a full-time Sales Leader when a startup has two or more AEs and SDRs and is on the verge of hitting a $1 million Annual Recurring Revenue (ARR). However, for early-stage startups with limited resources, a fractional CRO (Chief Revenue Officer) can be a cost-effective option.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

Totango

SEPTEMBER 22, 2022

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Analytics features let teams forecast pipeline growth.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

ProfitWell

MAY 19, 2020

We hear from B2B growth marketer Chris Walker, on why he forgoes the competition and hyper focuses on the consumer. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 And hope that these daily index check-ins are making it easier (if even just a bit) to make the tough growth decisions.

Artificial Intelligence 52

Artificial Intelligence Blockchain Business Model Subscription 52

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. You spent quite a lot of time at consumer companies before you joined Gusto and kind of made the move to B2B, which we’re super happy about. We love B2B. Like I have revenue targets. Janine Pelosi : Yeah.

Scale 132

Scale Sales Hiring Development Team Review Technical Review 132

ProfitWell

JANUARY 29, 2020

And we know that understanding which of your users are the most loyal—through a measurement like net promoter score ( or NPS )—can have a direct impact on your bottom-line revenue. Top trends and best practices for B2B companies and consumer brands. And also growth managers, growth marketers as well.

Onboarding 65

Onboarding Scale Social Media B2C 65