SaaStr

DECEMBER 22, 2023

Discovering the entire market and mapping out all potential verticals early in the process. The incredible power and value of the mid-market segment. This spend is your lead gen, marketing, SDRs, and sales team salary and commission. Building customer feedback into the DNA of your product team and products.

Scale 311

Scale Scaling Strategy Sales Hiring 311

The Angel VC

JUNE 28, 2017

Once you have PMF, you can start to focus on hiring, getting more customers, finding customer acquisition channels, optimizing pricing, and so on. Michael Skok added the important element of the “Minimum Viable Segment” in this article , pointing out that “your product isn’t going to fit the entire market from day one.

Sales Hiring 237

Sales Hiring Scale Product Marketing Startup 237

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

The Angel VC

SEPTEMBER 16, 2013

7th DO for SaaS startups Build a repeatable, profitable sales process Sales is a very different animal depending on the stage of your company, the market segment you're going after and on whether we're talking about inbound sales or outbound sales.

Scale 153

Scale Sales Hiring Startup Sales 153

Neil Patel

AUGUST 23, 2021

Audience : Inside scoop on your website visitors Acquisition : Details on how visitors found your website Behavior : What people are doing on your site Conversions : How behavior leads to conversions and sales. Step 3: Take a Look at Acquisition Reports. They also help you understand how your marketing campaigns are performing.

Acquisition 145

Acquisition Metrics Data Marketing 145

Cardin Partners

JUNE 19, 2017

Below are a few tips for operating your business so that you’re continuously ready for acquisition: 1) Have your house in order It is important that a potential buyer knows that your house is in order. By keeping financials organized you are increasing the probability that you sell quickly and efficiently, and at the best terms and price.

Software Review 49

Software Review Acquisition Customer Lifetime Value Market Segmentation 49

Chaotic Flow

APRIL 14, 2015

Future posts will examine the challenges of achieving SaaS customer alignment in customer acquisition, customer success and early product market fit. SaaS businesses that are well aligned with their SaaS customers have high recurring revenue growth, low acquisition costs and low churn rates.

Scale 156

Scale SaaS Compensation Churn 156

User Pilot

AUGUST 22, 2024

Maja is particularly known for her expertise in executing growth strategies that drive user acquisition, engagement , and retention. In 2019, Maja expanded her influence as an advisor, working with EKWB, a global leader in PC liquid cooling solutions, where she supported the company’s growth in enterprise and mass-market segments.

Scale 105

Scale Blockchain Growth Hacking Consulting 105

Practical Advice on SaaS marketing

OCTOBER 8, 2013

If you think about it carefully, you may find other ways to identify your particular market segment. Focus is essential to the SaaS business model The key to survival in the SaaS world is getting your money's worth from what you spend on customer acquisition. Contact me if you need help.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

User Pilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. PLG funnels still require traditional lead generation, while PLG flywheels leverage users as an acquisition channel.

Scale 105

Scale Technical Review Acquisition Sales Funnel 105

Blulogix

JANUARY 6, 2025

Industry Consolidation: Mergers and acquisitions are creating larger players with comprehensive offerings, raising the stakes for differentiation and innovation. Complex Provisioning and Bundling: As customer needs diversify, businesses must offer personalized bundles and seamless provisioning of services to stay competitive.

Payment Features 52

Payment Features Subscription AI Search compliance 52

User Pilot

JULY 4, 2023

Use different acquisition channels like SEO and content, paid media, and webinars to attract new customers. Early majority customers represent a larger group that cautiously adopts a technology once it has become more established and proven in the market. Segmenting high NPS score users for reviews.

Scale 98

Scale Scaling Technical Review SaaS 98

User Pilot

APRIL 22, 2024

TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Miro uses an optimized pricing model that caters to different market segments. Dropbox reduces customer acquisition costs through referral programs.

Strategy 104

Strategy Education User Experience Acquisition 104

The Angel VC

DECEMBER 12, 2018

The main reason is that your customer acquisition costs are highly front-loaded. While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years.

Sales Recruiting 106

Sales Recruiting Sales Hiring SaaS Payments Scale 106

Tom Tunguz

APRIL 16, 2013

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc.

SMB 100

SMB Scale Startup SaaS 100

SaaSOptics

AUGUST 11, 2022

After last year’s bull market and optimistic VC landscape, many late-stage companies are sitting on top of a pile of capital, and when you take into account that several companies’ valuations are falling, it puts later-stage companies in a position to make lucrative acquisition offers. Option 3: Mergers and acquisitions.

Scale 97

Scale Scaling Technical Review Venture Capital 97

Tom Tunguz

MAY 29, 2014

Marketing teams can sift through the data to understand market segmentation and funnel efficiency, and product management can parse the data to improve the on-boarding experience. An ancillary benefit, freemium companies can draft behind the sales and marketing efforts of the incumbent behemoths.

Scale 100

Scale Education Startup Market Segmentation 100

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

VP of Engineering 121

VP of Engineering Sales Hiring Sales Recruiting Sales 121

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

AUGUST 12, 2024

Customer segmentation is the process of grouping customers based on shared characteristics. For example, companies often segment customers using demographic data like age, location, or behavior patterns. How is it different from market segmentation? Needs-based segmentation (needs, pain points, etc.). The purpose?

Marketplace as a Service 95

Marketplace as a Service Banking Telecommunications Mobile 95

User Pilot

SEPTEMBER 19, 2023

The cost of any new customer acquisition is always higher than the cost of retaining existing customers. On a larger scale, churn trends can help marketers build customer personas to target a market segment with better messaging and boost customer acquisition. Churn is expensive. Retain customers before they churn.

Churn 105

Churn Machine Learning Artificial Intelligence Data Analysis 105

User Pilot

AUGUST 18, 2024

Partners – You collaborate with businesses that target similar market segments to gain mutual marketing and sales benefits. Account-based marketing – You identify high-value accounts and engage them with hyper-personalized marketing campaigns. GTM motions by Maja Voje.

AI Search 105

AI Search AI Scale Strategy 105

Valuize Consulting

NOVEMBER 25, 2024

Reconciling Financial Metrics with Established CS Metrics Some may wonder how these financial metrics align with established Customer Success indicators like Gross Revenue Retention (GRR) , Net Revenue Retention (NRR) , Cost to Serve , Gross Margin , and Customer Acquisition Cost (CAC).

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

yoursales

JUNE 2, 2023

By estimating future revenue streams, organizations can determine the appropriate investment in marketing campaigns, sales training, customer acquisition, and retention strategies. Effective Sales and Marketing Strategies Accurate sales forecasting empowers businesses to develop effective sales and marketing strategies.

Forecasting 88

Forecasting Sales Sales Funnel B2B 88

Andreessen Horowitz

OCTOBER 4, 2023

Prep and Outreach The lender universe is large and ever-evolving, as evidenced by the acquisitions of both SVB and First Republic earlier this year. OUR PRIVACY POLICY By clicking the Download button, you agree to the Privacy Policy. Topics of discussion will include company overview, background of the management team (i.e.,

Outsourcing Services 129

Outsourcing Services Software Review Scale Banking 129

FastSpring

SEPTEMBER 9, 2020

If you use Google Analytics, you can find tons of customer information in the Acquisitions tab. But if you can pull off a phone or online interview, you’re sure to get some great insights about how your customers think and make purchase decisions. Website Analytics. I’m not going to lie to you; creating buyer personas is a lot of work.

Social Media 88

Social Media Interviewing Market Segmentation Acquisition 88

SaaStr

AUGUST 5, 2019

We go after two market segments, and I think this is important because when you’re a young SaaS company, we would be happy to sell to anybody who had a pulse. And we said we’re not going to focus on these other segments, which is real large enterprises and also consumers.

Sales Recruiting 197

Sales Recruiting Construction Scale SaaS 197

User Pilot

SEPTEMBER 28, 2023

Marketing experimentation is an approach to generating fresh ideas, testing strategies, identifying your mistakes, optimizing campaigns, and making data-informed decisions moving forward. It can also uncover hidden opportunities for organizations in new markets, segments, or use cases. Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

ProfitWell

JANUARY 10, 2020

Freemium, or offering some of your software features to prospects for free, is one of the most road-tested and time-honored acquisition models SaaS companies use to get customers on board. Moreover, social marketing has considerable added value as a data bank for your company. Focus on benefits.

Marketing 94

Marketing Strategy SaaS B2C 94

OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing.

Marketing 58

Marketing Software Review Acquisition Technical Review 58

Totango

DECEMBER 10, 2019

New customer acquisition is at the heart of most traditional business models. When you make customer retention for B2B business models a priority, you’ll not only save money on acquisition costs; you’ll also unlock the growth potential of your existing customer base. The entire process is expensive and time-consuming.

Retention 65

Retention B2B Enterprise Payment Services 65

ProfitWell

MARCH 27, 2020

CAC - Customer acquisition cost refers to how much you must spend in order to acquire a customer. It is the total cost of your marketing and sales expenses divided by the number of new users you signed up. ProfitWell Metrics will give you the tools that you need to forecast your revenue growth and customer acquisitions.

Metrics 80

Metrics Software SaaS Churn 80

User Pilot

JULY 31, 2024

This means broadening your target market by offering an existing product to new markets. Market expansion can go either of two ways. The first involves opening up your product to new market segments. The second involves bringing your product to international markets where it originally didn’t exist.

Development 104

Development Strategy Market Research Innovation 104

Chart Mogul

FEBRUARY 11, 2019

These are your most valuable segment of customers and, when embraced, can nurture word-of-mouth based inbound acquisition. Using Deep Customer Segmentation in SaaS (ChartMogul) — This post gives a comprehensive overview of SaaS customer segmentation, and covers some of the topics mentioned above in more detail.

Metrics 76

Metrics SaaS Churn Startup 76

OPEXEngine

JANUARY 14, 2020

Many factors drive the high-growth of SaaS companies, including higher market adoption of SaaS and the structural advantages of the recurring subscription revenue model – see Why SaaS Companies Grow Faster. SaaS companies can control their profitability by the amount they spend on revenue acquisition. Balancing Profits Vs. Growth.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

Point Nine Land

DECEMBER 12, 2018

The main reason is that your customer acquisition costs are highly front-loaded. While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years.

Sales Recruiting 61

Sales Recruiting Sales Hiring SaaS Payments Scale 61

User Pilot

MAY 21, 2024

TL;DR CRO is essential for businesses, particularly SaaS companies, as it helps to lower customer acquisition costs, boost average conversion rates, increase customer acquisition, and improve website performance. Ramp up customer acquisition. Boost your average conversion rate. Enhance your website performance.

Scale 52

Scale Strategy User Experience Acquisition 52