ProfitWell

JANUARY 6, 2020

The initial effort you put into finding a product-market fit will have a direct impact on whether your advertising efforts will be successful or not. If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Point Nine Land

DECEMBER 12, 2018

The main reason is that your customer acquisition costs are highly front-loaded. While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

OpenView Labs

JANUARY 29, 2020

But if freemium is right for you, you’ll need to constantly innovate, iterate and evolve – and then, hopefully, gain the traction you need to stand out in a crowded market full of other free products. Freemium Model for SaaS – The Good, The Bad, and The In-between. Freemium: It’s About Acquisition, Not Revenue.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Kellblog

DECEMBER 27, 2021

My point was that this is normal and healthy: you can long Miami and Austin without shorting Palo Alto which, by the way, would have been a bad idea in 2020. Is web3 going to change everything because, as Chris Dixon argues, the best entrepreneurs and developers have learned not to build atop centralized platforms? Web3 hype peaks.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. It’s really a customer.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. It’s really a customer.

Scale 49

Scale Sales Hiring Underperforming Technical Team Social Media 49

User Pilot

SEPTEMBER 28, 2023

Marketing experimentation is an approach to generating fresh ideas, testing strategies, identifying your mistakes, optimizing campaigns, and making data-informed decisions moving forward. It can also uncover hidden opportunities for organizations in new markets, segments, or use cases. Why you should run marketing experiments?

Marketing 90

Marketing Underperforming Technical Team Onboarding Metrics 90

Intercom, Inc.

JULY 9, 2020

I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. We mostly succeeded. I’m proud of all that. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies.

Business 52

Business SMB Scale DevOps as a Service 52

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Costly product iterations may be completed without the market understanding required to justify them. What about a venture capitalist who might be sympathetic to your mission?

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

OpenView Labs

SEPTEMBER 19, 2019

State of Acquisition Models. A Really Brief History of Acquisition Models in SaaS. To date, the customer acquisition process in the SaaS era has been following a 3-step evolution. Sales teams were primarily responsible for driving revenue through outbound calls. It creates company-wide alignment across teams?—?from

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

ProfitWell

DECEMBER 4, 2019

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Chorus is a leading conversation intelligence platform for sales teams. Consistent updates.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market. Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market. Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market. Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sales Hacker

DECEMBER 8, 2017

Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Re-Thinking the Role of the SDR.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

Hull

JULY 9, 2020

Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. He said that his job and actually he used Hull as the main tool for that was to bring the right data to the right people in the team as fast as possible. You have to kind of move up market to get there.

B2C 52

B2C Underperforming Technical Team B2B Data 52

Sixteen Ventures

DECEMBER 31, 2019

How to Develop a Customer Success Strategy. The Role of Customer Success in… Customer Development. Customer Acquisition. Stretch vs. Bad-Fit Customers. Bad Sales Handoffs Cause Customers to Ghost During Onboarding. The Cost of Bad Fit Customers: The $1.2M How to Develop a Customer Success Strategy.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136