SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. The goal is to increase market share within existing markets.

Acquisition 93

Acquisition Scale Marketplace as a Service Onboarding 93

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data. Looking back vs. looking forward. Key takeaways.

Sales Hiring 42

Sales Hiring Acquisition Forecasting Outsourced Development 42

FastSpring

JANUARY 8, 2019

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Customer acquisition cost (CAC).

Payment Methods 62

Payment Methods Merchant Services Payment Services Outsourcing Services 62

ProfitWell

AUGUST 15, 2019

In a hyper-competitive market, getting your pricing right can make a difference when it comes to a great product that sits on the shelf versus one that flies off it. But the sheer volume of market trends and data that you’ll want to consider when determining how much to charge for your products or services is overwhelming.

Pricing 40

Pricing Subscription Payment Features Business 40

OpenView Labs

JULY 12, 2019

Back in the late 1990s and early 2000s, a company called Guthy Renker forged new marketing territory with products like Proactiv, cutting out the middleman and building their business on an in-depth understanding of unit economics, customer acquisition cost (CAC) and lifetime value (LTV).

Data 52

Data Marketplace as a Service Advertising Branding 52

SaaStr

JUNE 16, 2020

I was an account executive covering financial services vertical and covering in New York. And so, I remember being in New York and the whole market was melting down. And certainly the market has come quite a bit far from that point. Tableau is an acquisition that Salesforce made a year ago or so. Adnan Chaudhry: Sure.

Sales Hiring 160

Sales Hiring Scale SaaS Payments Payment Services 160