Intercom, Inc.

JANUARY 17, 2019

At the 2017 Inside Intercom World Tour , I gave a talk about a simple pattern that we were seeing as we built the product and grew the company from 15 people to one over 500. Greg Davis’s Myths of product market fit. Matt Hodges’ Aligning product and marketing.

Customer Support 123

Customer Support Scaling Product Marketing Marketing 123

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

Chart Mogul

SEPTEMBER 27, 2017

So much great Sales strategy 💥 “A common theme we came across at SaaStock, sitting in David [Apple]’s session as well as other discussions with speakers and investors, was to focus more on your product marketing and finding your ICP. ” ( read more ).

Venture Capital 40

Venture Capital Scale B2B Churn 40

SaaStr

MAY 22, 2019

Leaders who do so will lose their product market fit. She started off as an associate product manager with Netscape, then joined the Boston Consulting Group as a project leader. From 200-2008 she held leadership positions at Allegis Corporation and Intuit before ultimately joining Intercom in 2017.

Scale 164

Scale Leadership Consulting Metrics 164

Intercom, Inc.

DECEMBER 6, 2018

Their wide-ranging conversation touched on everything from product market fit to the best hiring approach to the role of COOs. The first time Karen saw a demo of Intercom, she instantly thought, “This is the product that I have needed in every SaaS business I’ve ever run.” How to retain product market fit.

Scale 99

Scale Interviewing Product Marketing Scaling 99

Andreessen Horowitz

NOVEMBER 14, 2023

So I had this idea for Mercury in 2013, but it didn’t start until 2017. Every one of these categories had had a really strong product, but banking was still exactly as they had been forever. And it just seemed obvious to me that someone would make a better bank product for for startups and for entrepreneurs.

Sales Hiring 94

Sales Hiring Banking Scale Pricing 94

SaaSHolic

MARCH 20, 2023

Apesar desse ser um pensamento recorrente, a pesquisa Brazil SaaS Landscape 2017 feita pelo SaaSholic mostrou que 71% das empresas SaaS que mais crescem no Brasil são bootstrapped. Ele ajuda a startup a não cometer os mesmos erros que ele cometeu e encontrar product market fit mais rápido. Então, o que fazer?

Startup 52

Startup SaaS Product Marketing Revenue 52

SaaStr

OCTOBER 11, 2023

Monday has gone from $7m in 2017 to over $700m in revenue today, showcasing the sheer power of compounding revenue. Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. But because people convert by themselves, it creates a healthy product market fit.

Scale 164

Scale Sales Hiring Scaling Banking 164

SaaStr

SEPTEMBER 19, 2019

Now the first, the only thing when we were going from zero to one, this is in 2014, the only thing we cared about was product market fit. So we read their essays, and we learned that the key to that first year is you have to nail product market fit or else you’ll die. First phase is zero to one. So, that was huge.

Scale 114

Scale Sales Hiring Software Review Scaling 114

Tom Tunguz

MAY 13, 2017

In January, I wrote The Hardest Round to Raise which argued Series B rounds would be the most challenging early stage round in 2017. Irrespective of the annual vicissitudes of the fundraising market, Series Bs are always the most challenging rounds to raise because they are in-between rounds.

Churn 100

Churn Metrics Startup Pricing 100

Intercom, Inc.

OCTOBER 8, 2020

Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. Yet that hasn’t stopped them making big inroads into the enterprise market. Like Trello before, Atlassian has a non-traditional sales model. Meeting the needs of an enterprise buyer.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Jasmine Jaume, Group Product Marketing Manager ( @tales_of_cake ).

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Tom Tunguz

JUNE 7, 2015

When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In the new model, marketing shepherds the customer from awareness through some portion of product evaluation.

Sales Recruiting 100

Sales Recruiting Marketing SaaS Startup 100

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. Vista Equity Partners invested in Zapproved in 2017. Hear perspectives from both the investor and founder as the company scaled.

Scale 126

Scale Product Marketing Scaling Marketing 126

Sales Hacker

MAY 3, 2018

As we embarked on our 2018 Business Performance Benchmark Study , our goal had not changed from 2017. Relative to 2017, there is a decline in the execution of key sales best practices. ? This webinar features Matt Cox, SVP Global Sales at SimilarWeb and Lynne Zaledonis, SVP Product Marketing at Salesforce.

Revenue 47

Revenue Artificial Intelligence Business Benchmarks 47

Brian Balfour

JANUARY 24, 2019

In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months. Facebook quickly acquired them for $100M in October 2017. Feature Market Fit or Product Market Fit - Healthy retention curves on a product or feature level.

Retention 111

Retention Onboarding Engineering Data 111

Casey Accidental

MARCH 13, 2018

They are the people who come up with brilliant products that go viral or solve real needs in the market that no one else thought of. They appear to be masters of finding product/market fit. These tend to be founder/CEOs, and they generate brilliant insights that create product opportunities others don’t see.

Scaling 84

Scaling Product Marketing Engineering Leadership 84

Totango

FEBRUARY 22, 2019

He has also been named a top Channel Chief by CRN in 2016 and 2017, and received a Top Channel Chief Award from Channel Partners in 2018. Anne is a strategy, marketing and product leader with nearly 20 years of experience building enterprise-ready, scalable platforms.

Enterprise readiness 50

Enterprise readiness Leadership Consulting Enterprise 50

Buffer Resources

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Technical Advisors 16

Technical Advisors Travel Software Engineering Company Culture 16

OpenView Labs

MARCH 3, 2021

That’s all well and good until your product starts to develop more nuance, or if you have an open source vs. paid version. Some of the more successful models I’ve seen have the technical writing, followed by a “glow-up” of sorts from a more go-to-market focused product expert.

Development 59

Development Social Media Engineering Interviewing 59

Chart Mogul

NOVEMBER 6, 2017

Fast forward to 2017 and Instapage has over $10M in revenue and 130 employees across multiple countries. “I In 2017, we’re seeing the emergence of a slightly evolved version of SaaS business. At least that was my estimate at the time and that’s why a key financial decision for me to sell the business was diversification.”

Venture Capital 77

Venture Capital Startup SaaS Travel 77

How SaaS Works

OCTOBER 15, 2019

From January 2017 through June 2017, the email signature generator had 524K unique visits, 51K leads generated, and $8.5M Fried and DHH put their own content marketing strategy in motion over a decade ago, well before content marketing was the talk of the marketing world. in new customer LTV. We write medium posts.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

OpenView Labs

MARCH 10, 2019

I’ve learned that freemium can accelerate growth after you nail product-market fit. After leading product management and product marketing at a $100M software company, I thought I’d put my product led growth strategies to the test at Pure Chat. Why freemium is an acquisition strategy, not a revenue model.

Scale 64

Scale Acquisition Interviewing B2C 64

Mattermark

AUGUST 24, 2017

Ryan Law & Emily Smith of Cobloom have put together an extensive set of statistics and analysis around “ The State of SaaS Content Marketing 2017 “, concluding that while everyone does content marketing, efficacy varies greatly from company to company. Start Your Free Trial. From the Operators.

Venture Capital 40

Venture Capital Sales Hiring Travel SaaS 40

OpenView Labs

FEBRUARY 26, 2019

Editor’s Note: This post was originally published in 2017 and updated February 2019. A well-tracked funnel gives you the foundation to optimize your marketing, product, sales and CS strategy to rapidly and efficiently scale your SaaS business. 3 Lessons Smart Marketers Can Learn From Growth Hacking.

Scale 69

Scale Growth Hacking SaaS Sales Hiring 69

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. Felix : So that’s when you start to actually get, get more customers, get them more, reputable, repeatability and kind of proving the market. That’s when we found product market fit. Felix : We specialize in data governance and data cataloging.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

OpenView Labs

JUNE 10, 2019

From Product-Market Fit to Product-Market-Price Fit. A large majority of those failures can be attributed to premature scaling and underestimating how long it takes to validate the market for a given product. But, the focus on product-market fit isn’t enough. 90% of startups fail.

Management 55

Management SaaS Scale Sales Recruiting 55

User Pilot

JULY 19, 2021

More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. Increased retention and product adoption. All this while ensuring more efficient customer success at scale. Gain competitive advantage.

Engagement 98

Engagement Scale Onboarding Customer Support 98

Joel Caparella

OCTOBER 6, 2017

This is not at all to suggest that the management and metrics of demand do not matter, but marketing strategy is about far more than greasing the skids of the marketing funnel or passing a lead over to sales. For even the best sales team in the world the struggle begins when they receive a lead.

Scale 55

Scale Strategy Management Marketing 55

SaaSX

JUNE 14, 2019

The webinar was presented by Paddle’s senior product marketer James Doman-Pipe and Kustomer ‘s customer experience VP Alex Gadd. An additional study done by American Express in 2017 showed that 7 in 10 US customers spent more money to do business with companies that consistantly deliver great service. Bain & Co.

Strategy 55

Strategy B2C Retention Metrics 55

The Marketing & Growth Hacking Publication

FEBRUARY 6, 2019

Spanish artist Coco Capitán’s scrawled, towering messages for Gucci’s Art Wall project have become synonymous with the brand itself and one of the most-Instagrammed installations of 2017. Coca-Cola’s limited-edition bottle features an electronic cap that records a 30-second message and plays it back when someone twists open the beverage.

Engagement 40

Engagement Strategy Entertainment Social Media 40

Sales Hacker

MAY 8, 2018

Coordinating retention and revenue growth to ensure product-market fit. From a product perspective—we can talk all day about product fit, product market fit and all that. The latest is eight SDRs that were promoted into account executives and every one of them hit their number in 2017.

Sales Hiring 43

Sales Hiring Scale Management Sales 43

SaaStr

OCTOBER 21, 2022

From 2015 to 2017, Braze grew eightfold. The acceleration in revenue couldn’t begin until the markets for it existed. Without focusing on product market fit, a company might find itself selling five products with only a hundred employees to meet its targets. Stick to your convictions. Impressive, right?

Mobile 229

Mobile Technology Investment Innovation 229

SaaStr

APRIL 23, 2019

How they came up with the idea of Brex, and product market fit. One of the things that I feel like fintech companies really struggle with is what is product market fit? Did you have a product? How do you really … because it takes a long time in fintech for product market fit. Anu: March of 2017.

Sales Hiring 151

Sales Hiring Sales Recruiting Scale Payment Methods 151

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. But Snapchat’s second product was a lot more successful.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

OCTOBER 21, 2022

From 2015 to 2017, Braze grew eightfold. The acceleration in revenue couldn’t begin until the markets for it existed. Without focusing on product market fit, a company might find itself selling five products with only a hundred employees to meet its targets. Stick to your convictions. Impressive, right?

Mobile 193

Mobile Technology Investment Innovation 193

SaaStr

OCTOBER 22, 2020

Prior to their incredibly successful IPO in April of 2017, they raised funding from some of the best in the business including Sequoia, a16z, Greylock, Khosla and Floodgate to name a few. How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * I learned about their market.

Sales Hiring 166

Sales Hiring Scale Interviewing Technical Review 166