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SaaStr Podcast 453 (and Video): Building a Second Unicorn: A Deep Dive With Jyoti Bansal

SaaStr

In 2017, Bansal sold his unicorn company AppDynamics to Cisco for $4 billion. Product-Market Fit: There’s no shortcut –– finding the perfect target will always take time and hard work to get right. Finding the product-market fit is still the same iterative process. The Return to the Startup Game. billion valuation.

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The Expanding Role of Marketing in SaaS Companies

Tom Tunguz

When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In either case, marketing ushers customers through substantially more of the funnel, than in the past.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 141
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Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript)

SaaStr

How they came up with the idea of Brex, and product market fit. One of the things that I feel like fintech companies really struggle with is what is product market fit? Did you have a product? How do you really … because it takes a long time in fintech for product market fit. Anu: March of 2017.

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

Product-market fit has been really important. And so again we would just have added to more kind of friction in the sales cycle and there was a whole video long sales cycle. Felix : So that’s when you start to actually get, get more customers, get them more, reputable, repeatability and kind of proving the market.

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The Ultimate Guide to SaaS Product Management

OpenView Labs

Inner Workings of Product Management at Product Led Growth Companies. At product led growth (PLG) companies like Atlassian and Intercom, product management may look very different from a ‘traditional’ SaaS company. PLG and Product Management: Tips from Sendgrid’s VP of Product.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

How much is a customer going to bring you over his lifespan using your product? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. This is products that sell themselves.