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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Convergent evolution from 2 very different start-ups that now have many similarities at scale. Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub.

SMB 262
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From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users

SaaStr

Lucid is the leading provider of visual collaboration software with over 70M users worldwide. Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. This is where product-led sales comes in.

Scale 300
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What Does it Take to Get to the Next Level of Funding After Series B with Scale Ventures’ Stacey Bishop

SaaStr

There’s only a small chance that it’ll be an IPO exit, and Stacey Bishop with Scale Ventures shares what it takes to get to that next level of funding. But that shifts over time, and most of your spend goes into sales and marketing. The 3 Other Vital Signs Investors Look For Sales efficiency becomes more important over time.

Scale 293
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The Secrets to Aligning GTM Teams & Finance to Scale by 10X with Subskribe Founder Prakash Raina and Okta VP Finance Leslie Hui (Video)

SaaStr

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model. Era 2, SaaS 2.0: Era 3, SaaS 3.0:

Scale 245
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Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

Rewind The Clock — How Did We Get Here Most small businesses in pre-2010 didn’t have computers in their store or restaurant. The key takeaways for SMBTech companies to scale in today’s economy are: Now is a great time to build for SMBs. Know Your Customer and be choosy as you scale. Most didn’t even have internet.

Scale 245
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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

Founder and CEO Girish Mathrubootham shares five big bets that paid off as he scaled this multi-product company. Big Bet #1: Cast Your Net Wide — Bet On Inbound While Going Global Freshworks was founded in October 2010 in Chennai, India. Sales cost was 20% of CAC, and marketing was 80%. The total capital at the time was $85k.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

If you’re a leader, he says, don’t try to scale your job. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Here are five quick takeaways: Most sales and support teams talk about their jobs as a funnel. Short on time?

Scale 188